App Growth Summit produced this one-of-a-kind event as a way to support the many women speakers who are recognized for being great thought-leaders, but haven’t yet had the public recognition they deserve.
Networking & Connecting with Fellow Experts Learn What’s Working (& What’s Not) Brainstorming & Ideation
SEE HOW AMAZING THIS EVENT WAS!
COMPANIES ATTENDED INCLUDE:
Ally TubisHead of Engagement & Retention AnalyticsDisney Streaming Services
Sangita Sarkar Level ExVice President, MarketingLevel Ex
Laura Schaack Majestyk AppsVP of StrategyMajestyk Apps
Olivia Smith HopSkipDriveGrowth Marketing ManagerHopSkipDrive
Jessica SzalayGrowth Marketing ManagerWildflower Health
Laura Cristina Ramírez TorresRegional Performance LeadRappi
Pre-Event Networking Chat
Join us in the hour leading up to the event to log-in to our custom-build and highly-interactive event platform, and start networking in one of our chat channels, or the main lobby! Unlike other event platforms, the custom AGS platform features everything on one page, so once you log-in, you never have to go anywhere!
Watch the streaming content while asking our speakers Q&A in real-time and chat network as well as DM your fellow attendees!
Come in early and check it out!
SpeakHer Event Kick-Off!
Let's get this started with your SpeakHer host for the day, Hilina Ajakaiye, as she sets the (virtual) stage for the day's packed slate of experts and all original and highly curated content!
The importance of understanding subscriber behavior, interests and experience are critical when building retention strategies.
Head of Engagement & Retention Analytics, Disney Streaming Services
Optimizing Your App for App Stores Success: Before and After Launch!
In this session from app growth evangelist Lina Danilchik, you’lll learn how to validate an app idea, and prioritize it's features prior to launch; as well as how to optimize an app once it’s already live in the app stores, and continuously increase your conversion rate!
Counting beats or counting proceeds? DJ'ing is all about selecting the right music for your audience, just like Channel Management is making the right decisions about how to target potential clients. This session is all about tricks that Blinkist's Violeta Pirnog uses as a DJ that she's found also apply to getting smaller CPAs and higher conversion rates.
Embracing a "One World" App Growth Optimization Mindset
Latin America is a fast growing market with a rich culture and mobile friendly mindset. From Mobile App powerhouse Brasil, to Mexico and other emerging hotspots in between like Colombia and Argentina, we'll explore where the Latin American app market is now, what's working, and how to best understand a very important segment of the global app growth community.
Head of Marketing, Hotel Urbano
Founder & CMO, RankMyApp
Claudia Paz y Puente García
Sr. Digital Manager, Clip
Laura Cristina Ramírez Torres
Regional Performance Lead, Rappi
Crafting Thoughtful In-App Experiences to Meet your Users Where They Are
This session will take you through the process of understanding who your end users are, and identifying the User needs your product is uniquely positioned to serve. We will discuss how to gather User data and insights, generate and prioritize hypotheses, and translate those hypotheses into features that add value to the holistic member journey.
Caroline Hubbard Wing
Product Manager, The Wing
Better Together: Leveraging Partnerships for Better User Experiences
You can do it on your own, but with partnerships, you can do it more efficiently. Growing your Monthly and Daily Active Users and keeping them coming back is a tedious slog sometimes. However, by having the right partnerships in place, you can work more efficiently...and our panel of experts will tell you which ones are working for them!
Jacinta Mathis KeyMe
VP of Strategic Partnerships, KeyMe
Method Marketing: Immersing Yourself With Your Brand
"Method Marketing" is an approach to growth marketing that immerses one's self into the product's brand to understand the perspective of the end-user - allowing for a more impactful messaging and positioning through effective distribution channels.
Sangita Sarkar Level Ex
Vice President, Marketing, Level Ex
How Can You Make A Difference?
Take this break time to learn about different causes and charities to help make this world a better place, help those less fortunate than us, and also to share some charities, organizations and associations which you support. Take this break to Make A Difference to improve our world!
Let's Do Pride Right: Companies, I'm Talking to You
This Pride is different, but companies are still expected to perform. What are the best ways for you to provide support to the community and send messages that are empowering? We are going to take a quick deep dive into the history of Pride, companies' best practices, and how you can do better.
Shana Sumers HER
Head of Community, HER
Debunking Going Viral
The myth and the magic of going “viral” has enchanted the tech world for decades. Contrary to popular belief, going "viral" isn't magic, and you can put a formula to it. Learn quick strategies on how to encourage exponential growth, and even better, at little to no cost!
Laura Schaack Majestyk Apps
VP of Strategy, Majestyk Apps
Building a Consistent & Effective Message in an Omnichannel World
Not all Growth starts with Facebook, Google, or Organic ASO. Sometimes mutiple touchpoints across many mediums and channels are required until a User makes that ultimate decision to download your app. Our panel of experts will explore the multitude of different ways they keep their brand voice consistant across an omnichannel strategy to eventually lead to downloads.
Vivian Chang Clorox Company
VP Growth, Nutranext DTC, The Clorox Company
Growth Marketing Manager, Wildflower Health
Global Head of Acquisition, Amazon Music
On the heels of Apple’s announcement around IDFA at WWDC, the entire industry is pondering if it's possible to give users control over their data and still provide developers with the transparency they need to build and market viable businesses. The diverse app ecosystem has been built upon trust – from the users who engage with content and who expect that their privacy is being respected to the publishers and advertisers who create and ultimately pay for the free app content. Mar Brandt, Senior Vice President at AppsFlyer, breaks down how Apple’s privacy innovations attached to the roll out of iOS 14 could change attribution, the essential data infrastructure that powers the entire app economy.
SVP Head of Sales - North America, AppsFlyer
Ad Creatives FTW!
From A/B Tests to Segmented Ads per User group, to emerging Ad Units and more, our UA Creatives experts will reveal results from their campaigns to help you understand what's been working for them...and what hasn't!
Olivia Smith HopSkipDrive
Growth Marketing Manager, HopSkipDrive
How to Find Your North Star Metric
In this presentation from international growth expert Hila Qu from GitLab, you'll learn what exactly a "North Star Metric" is, and why it should be very important to you. She'll also help you learn how to identify your North Star Metric, and how to break down analyzing performance around it so you can make it truly trackable and actionable.
Hila Qu GitLab
Director of Growth, GitLab
Engagement & Retention Strategies for Building Long-Term Relationships with Your Users
The real User journey begins upon install and first activation. The success of any app is largely determined on the engagement and retention efforts of your app product. Through User testing, User Engagement tactics, and Retention efforts, you'll see the difference between a short-lived, fast-churn app business, and one that's rooted in building long-term relationships with your Users for quarters to come!
Miray Alanlar formerly Snap
Mobile Growth & Retention, formerly Snap & Firefox
Director, Email & CRM, Zinio
Group Product Manager, Walmart Labs
Built to Last: Strategies & Best Practices for Putting Together a Winning Team
Jackie and Jayne Pimentel have spent their careers on opposite sides of the company growth spectrum both successfully building and leading teams along the way. As twins - they candidly share how they’ve built teams from the ground up, continued the success of inherited teams and give a peak behind the curtains of what it’s been like for them along the way from Facebook to Reddit to DraftKings and more.
Business Planning & Operations Director, Facebook
Jayne Pimentel EA
Senior Director, Mobile Marketing & Growth, Electronic Arts (EA)
Virtual Video Happy Hour
App Growth Summit Testimonials
"Great speakers, great networking area and amazing organization! I would recommend it to everyone who want to learn something new, extend their professional network and have great time overall. "
"AGS is one of the best events of its kind. You can connect and spend quality time with other peers, enjoy interesting talks from some of the most skilled people of the industry, and join roundtables and workshops. I would suggest attendance to every marketing manager who wants to expand their network and be up-to-date with the latest changes and trends of the industry. Top marks to this event!"
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