SpeakHer Virtual Summit 2021

Produced by App Growth Summit
February 24, 2021 10am PT / 1pm ET / 7pm CET • AGS Virtual Event Platform
Overview Speakers Agenda Sponsors

AGS presented the 2nd Annual SpeakHer Summit! This virtual event showcased the immense talent and intelligence from our 7 global SpeakHer chapters!

SpeakHer Summit was produced via our fully-custom-built virtual event platform, which includes many interactive features and opportunities no other online event can offer in such a cohesive way.

25 Expert Speakers Across 10 Insightful Sessions
Highly Interactive & Engaging Custom Event Platform
Open and Honest Discussions & Networking

App Growth Summit produced this one-of-a-kind event as a way to support the many women speakers who are recognized for being great thought-leaders, but haven’t yet had the public recognition they deserve.


ATTENDING COMPANIES INCLUDED:

AGS SpeakHer Virtual Summit 2021 - Companies Attending

Caitlin Roman
Caitlin Roman Director, Growth Product The Athletic
The Athletic
Sophie Abrahamovitch
Sophie Abrahamovitch CEO & Co-Founder DUSK
DUSK
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis SpeakHer Global Chairwoman SpeakHer
SpeakHer Association
Hilina Ajakaiye
Hilina Ajakaiye, MBA Founder & Executive Director RISE Women's Leadership Conference
RISE
Juliana Assuncao
Juliana Assunção Founder & CMO RankMyApp
RankMyApp
Alisa Chalakhyan
Alisa Chalakhyan Head of Operations Paintgun
Paintgun
Ivy Cheng
Ivy Cheng Meredith Director of Growth Marketing Mylife Meditation App
Mylife Meditation App
Mirela Cialai
Mirela Cialai Senior Global Marketing Director Zinio
Zinio
Karen Cohen
Karen Cohen Sr Director of Product Marketing AppsFlyer
AppsFlyer
Yasmine de Aranda
Yasmine de Aranda Chief Growth Officer Huddol
Huddol Journeys
Saylee Joshi
Saylee Joshi Senior Solutions Architect Iterable
Iterable
Angela Li - 2021
Angela Li Growth Marketing Zynga
Zynga
Yasmine Morrison
Yasmine Morrison Venture Capital Associate Antler
Antler VC
Ariel Neidermeier
Ariel Neidermeier Airbrush US Content Editor & Influencer Manager Airbrush App
Airbrush
Katie Nice
Katie Nice Senior CRM Manager ZillowGroup
ZillowGroup
Ngozi Ogbonna
Ngozi Ogbonna Overtime Head of Growth Overtime
Overtime Logo
Jessica Osorio
Jessica Osorio Product Marketing Lead Mozilla
Mozilla
Hannah Parvaz
Hannah Parvaz Aphael Director Aphael
Aphael
Christine Pera-Weaver
Christine Pera-Weaver Associate Director, Acquisition Marketing PBS KIDS
PBS KIDS
Maria del Mar Rodriguez
María del Mar Rodríguez superfuds Growth Manager superfüds
superfuds
Claire Rozain
Claire Rozain UA Manager Product Madness
Product Madness
Laura Schaack
Laura Schaack Tattd Founder & CEO Tattd
Tattd
Olivia Smith
Olivia Smith SpeakHer L.A. Chapter President SpeakHer
SpeakHer Association
Shana Sumers
Shana Sumers HubSpot Head of DI&B Community Programs HubSpot
Karissa Wampler
Karissa Wampler Influencer TikTok Brand Consultant
TikTok Influencer
Alexa Wieczorek - 2021
Alexa Wieczorek EA User Acquisition Manager Electronic Arts (EA)
Electronic Arts (EA)

Agenda

9:00
PDT
NETWORKING CHAT
Pre-Event Networking Chat

Join us in the hour leading up to the event to log-in to our custom-build and highly-interactive event platform, and start networking in one of our chat channels, or the main lobby! Unlike other event platforms, the custom AGS platform features everything on one page, so once you log-in, you never have to go anywhere!

Watch the streaming content while asking our speakers Q&A in real-time and chat network as well as DM your fellow attendees!

Come in early and check it out!

10:00
PDT
EVENT KICK-OFF
SpeakHer Event Kick-Off!

Let's get this started with your SpeakHer hosts for the day, Kaelani Amputch-Curtis (SpeakHer Global Chairwoman), and Hilina Ajakaiye (RISE Founder), as they set the (virtual) stage for the day's packed slate of experts and all original and highly curated content!

Kaelani Amputch-Curtis
Kaelani Amputch-Curtis SpeakHer Global Chairwoman, SpeakHer
Hilina Ajakaiye
Hilina Ajakaiye, MBA Founder & Executive Director, RISE Women's Leadership Conference
10:05
PDT
KEYNOTE
Experiment Like Your Growth Depends On It

Building a high-performance experimentation team is a critical ingredient to unlock growth. Learn concrete techniques you can use to run hypothesis-driven experiments, avoid common pitfalls, and, ultimately, create a culture of experimentation in your organization from keynote speaker Caitlin Roman, Director of Product Growth for The Athletic, and leader in the Growth Product space.

Caitlin Roman
Caitlin Roman Director, Growth Product, The Athletic
10:15
PDT
PRESENTATION
Content Marketing: A Crash Course in 10 Minutes

What is content marketing and why should you use it to grow your app? This crash course will teach you how to build a world-class content marketing machine.

Angela Li - 2021
Angela Li Growth Marketing, Zynga
10:25
PDT
PRESENTATION
SKadNetwork Strategies: Conversion Values and the Timer Mechanism

Measurement in SKAdNetwork is complicated, limited and makes it difficult to measure LTV, retention and usage patterns. Join me as I walk you through a few strategies that will help you overcome SKAdNetwork's measurement and timing barriers, and strengthen your competitive edge in this new reality.

Karen Cohen
Karen Cohen Sr Director of Product Marketing, AppsFlyer
10:35
PDT
DISCUSSION PANEL
We Run the World: Advice & Anecdotes from Women Leaders of the Mobile App World

More and more women are rising to, or rightfully creating, leadership roles. Women all over the mobile app world (and other industries) are leading from the front, achieving greatness, and showcasing their abilities. We have four female experts from Europe, North America, and LATAM, spanning across various industries: from nightlife to mental health, to providing marketing and growth services. Join our experts and learn how to be a leader of any gender by learning how these leading ladies keep kicking butt daily!

Hannah Parvaz
Hannah Parvaz Aphael Director, Aphael
Yasmine de Aranda
Yasmine de Aranda Chief Growth Officer, Huddol
Sophie Abrahamovitch
Sophie Abrahamovitch CEO & Co-Founder, DUSK
Juliana Assuncao
Juliana Assunção Founder & CMO, RankMyApp
11:00
PDT
DISCUSSION PANEL
Grow Revenue & Retention by Cultivating an Engaged Community!

With IDFA Deprecation and the ability to effectively target Users becoming increasingly difficult, retaining your best Users over longer periods of time, with larger expectations of LifeTime Value (LTV) over longer periods of time are increasingly more and more important. Mobile Apps are now turning to Community building to increase retention and revenue growth. Already a best practice from the stickiest of app products, being able to keep your Users is one of the most important business strategies any app can look to achieve.

Shana Sumers
Shana Sumers HubSpot Head of DI&B Community Programs, HubSpot
Laura Schaack
Laura Schaack Tattd Founder & CEO, Tattd
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis SpeakHer Global Chairwoman, SpeakHer
11:25
PDT
NETWORKING & STRETCH BREAK
Event Stretch Break!

Take this break time to learn about the SpeakHer association, our mission, and how you can join us and help be a part of equity in tech speaking opportunities for women leaders and brilliant female minds to get their rightful spots on stages and be seen and heard!

You can also support young women's technical futures by donating to our charitable partner, BlackGirlsCODE right now!

Kaelani Amputch-Curtis
Kaelani Amputch-Curtis SpeakHer Global Chairwoman, SpeakHer
Hilina Ajakaiye
Hilina Ajakaiye, MBA Founder & Executive Director, RISE Women's Leadership Conference
11:30
PDT
DISCUSSION PANEL
Global Ad Creatives: What Works Best in Different Regions of the World

Whether it's North America, Europe, or LATAM, the "first impression" of advertising and UA is the Ad Unit and ad creatives. Knowing which creatives and units work best for each platform and region of the world will help in your globalization efforts; especially in a post-IDFA world.

Alexa Wieczorek - 2021
Alexa Wieczorek EA User Acquisition Manager, Electronic Arts (EA)
Maria del Mar Rodriguez
María del Mar Rodríguez superfuds Growth Manager, superfüds
Olivia Smith
Olivia Smith SpeakHer L.A. Chapter President, SpeakHer
Alisa Chalakhyan
Alisa Chalakhyan Head of Operations, Paintgun
11:55
PDT
DISCUSSION PANEL
Influencer Marketing Campaigns: KPI’s & Optimizations

In this panel, our Influencer Marketing experts will discuss some of the ways they’re optimizing their campaigns, as well as share some mishaps and “oops” moments which had, “learning moments.” Our marketers will be joined by Karissa Wampler, an Influencer who’s helped individuals and brands build their social media presence as she amassed her own following of more than 1 million. Learn from these experts, and optimize your approach to Influencer Marketing.

Ngozi Ogbonna
Ngozi Ogbonna Overtime Head of Growth, Overtime
Claire Rozain
Claire Rozain UA Manager, Product Madness
Karissa Wampler
Karissa Wampler Influencer, TikTok Brand Consultant
Ariel Neidermeier
Ariel Neidermeier Airbrush US Content Editor & Influencer Manager, Airbrush App
12:15
PDT
PRESENTATION
Bringing More Venture Capital To Female Founders

The 2020s was predicted to be the decade accelerating funding to female founders. However, data is revealing that Covid-19 caused a significant drop in global VC funding for women. This presentation will share tips on how female founders can raise capital, VCs focused on diversity investments, and actionable best practices.

Yasmine Morrison
Yasmine Morrison Venture Capital Associate, Antler
12:25
PST
PRESENTATION
An App Growth Marketers Journey to an Integrated ASO/ASA Strategy

Chris Pera-Weaver’s journey in the mobile app space began when she helped launch the first PBS KIDS app in 2008. Chris has seen the industry grow from 500 to an overcrowded competitor pool with millions of apps. In this presentation, Chris will share how observing a changed landscape motivated her to focus on User Behavior inside of the app stores and ultimately, become an advocate for App Store Optimization.

Christine Pera-Weaver
Christine Pera-Weaver Associate Director, Acquisition Marketing, PBS KIDS
12:35
PST
DISCUSSION PANEL
Retention Optimization Strategies: The Most Efficient Strategies for Growing User LTV

Whether you’re ramping up your focus on Retention, or need a refresh due to plateauing LTVs, the upcoming IDFA deprecation from Apple is going to cause more apps to focus on multiple retention strategies and efforts. But where should you start? Which KPI’s lead to increased LifeTime Value growth? Where can you pick up some easy and early wins, such as winning back dormant Users? Our experts will help you focus on the right strategies!

Jessica Osorio
Jessica Osorio Product Marketing Lead, Mozilla
Ivy Cheng
Ivy Cheng Meredith Director of Growth Marketing, Mylife Meditation App
Katie Nice
Katie Nice Senior CRM Manager, ZillowGroup
Saylee Joshi
Saylee Joshi Senior Solutions Architect, Iterable
Mirela Cialai
Mirela Cialai Senior Global Marketing Director, Zinio
1:00
PST
NETWORKING CHAT
Event Wrap-Up & Networking Chat

Back to sign-off, and thank all the amazing speakers, attendees, and sponsors, Kaelani will kick-off the final post-event Networking Phase of the day! Feel free to stay and keep chatting in our custom-built platform as we keep the virtual doors open for another hour or so!

Don't forget to join the SpeakHer association while you're here!

Kaelani Amputch-Curtis
Kaelani Amputch-Curtis SpeakHer Global Chairwoman, SpeakHer

App Growth Summit Testimonials

Alexa Sundberg - Gunderson Direct

"Great energy in the SF APP Growth Summit - there was literally a roar of the exchange of ideas and strategies - a lot of lively conversation. Everyone with the goal of testing, exchanging ideas and growing. Also, thank you for the diversity in speakers."

Alexa Sundberg, Gunderson Direct
Vladimiro Bilancetti

"AGS is one of the best events of its kind. You can connect and spend quality time with other peers, enjoy interesting talks from some of the most skilled people of the industry, and join roundtables and workshops. I would suggest attendance to every marketing manager who wants to expand their network and be up-to-date with the latest changes and trends of the industry. Top marks to this event!"

Vladimiro Bilancetti, Applift