February 24, 202110am PT / 1pm ET / 7pm CET • AGS Virtual Event Platform
AGS presented the 2nd Annual SpeakHer Summit! This virtual event showcased the immense talent and intelligence from our 7 global SpeakHer chapters!
SpeakHer Summit was produced via our fully-custom-built virtual event platform, which includes many interactive features and opportunities no other online event can offer in such a cohesive way.
25 Expert Speakers Across 10 Insightful Sessions Highly Interactive & Engaging Custom Event Platform Open and Honest Discussions & Networking
App Growth Summit produced this one-of-a-kind event as a way to support the many women speakers who are recognized for being great thought-leaders, but haven’t yet had the public recognition they deserve.
Shana Sumers HubSpotHead of DI&B Community ProgramsHubSpot
Karissa WamplerInfluencerTikTok Brand Consultant
Alexa Wieczorek EAUser Acquisition ManagerElectronic Arts (EA)
Pre-Event Networking Chat
Join us in the hour leading up to the event to log-in to our custom-build and highly-interactive event platform, and start networking in one of our chat channels, or the main lobby! Unlike other event platforms, the custom AGS platform features everything on one page, so once you log-in, you never have to go anywhere!
Watch the streaming content while asking our speakers Q&A in real-time and chat network as well as DM your fellow attendees!
Come in early and check it out!
SpeakHer Event Kick-Off!
Let's get this started with your SpeakHer hosts for the day, Kaelani Amputch-Curtis (SpeakHer Global Chairwoman), and Hilina Ajakaiye (RISE Founder), as they set the (virtual) stage for the day's packed slate of experts and all original and highly curated content!
Kaelani Amputch-Curtis SpeakHer
Global Chairwoman, SpeakHer
Building a high-performance experimentation team is a critical ingredient to unlock growth. Learn concrete techniques you can use to run hypothesis-driven experiments, avoid common pitfalls, and, ultimately, create a culture of experimentation in your organization from keynote speaker Caitlin Roman, Director of Product Growth for The Athletic, and leader in the Growth Product space.
Director, Growth Product, The Athletic
Content Marketing: A Crash Course in 10 Minutes
What is content marketing and why should you use it to grow your app? This crash course will teach you how to build a world-class content marketing machine.
Growth Marketing, Zynga
SKadNetwork Strategies: Conversion Values and the Timer Mechanism
Measurement in SKAdNetwork is complicated, limited and makes it difficult to measure LTV, retention and usage patterns. Join me as I walk you through a few strategies that will help you overcome SKAdNetwork's measurement and timing barriers, and strengthen your competitive edge in this new reality.
Sr Director of Product Marketing, AppsFlyer
We Run the World: Advice & Anecdotes from Women Leaders of the Mobile App World
More and more women are rising to, or rightfully creating, leadership roles. Women all over the mobile app world (and other industries) are leading from the front, achieving greatness, and showcasing their abilities. We have four female experts from Europe, North America, and LATAM, spanning across various industries: from nightlife to mental health, to providing marketing and growth services. Join our experts and learn how to be a leader of any gender by learning how these leading ladies keep kicking butt daily!
Hannah Parvaz Aphael
Owner & Director, Aphael
Yasmine de Aranda
Chief Growth Officer, Huddol
CEO & Co-Founder, DUSK
Founder & CMO, RankMyApp
Grow Revenue & Retention by Cultivating an Engaged Community!
With IDFA Deprecation and the ability to effectively target Users becoming increasingly difficult, retaining your best Users over longer periods of time, with larger expectations of LifeTime Value (LTV) over longer periods of time are increasingly more and more important. Mobile Apps are now turning to Community building to increase retention and revenue growth. Already a best practice from the stickiest of app products, being able to keep your Users is one of the most important business strategies any app can look to achieve.
Shana Sumers HubSpot
Head of DI&B Community Programs, HubSpot
Laura Schaack Tattd
Founder & CEO, Tattd
Kaelani Amputch-Curtis SpeakHer
Global Chairwoman, SpeakHer
NETWORKING & STRETCH BREAK
Event Stretch Break!
Take this break time to learn about the SpeakHer association, our mission, and how you can join us and help be a part of equity in tech speaking opportunities for women leaders and brilliant female minds to get their rightful spots on stages and be seen and heard!
Global Ad Creatives: What Works Best in Different Regions of the World
Whether it's North America, Europe, or LATAM, the "first impression" of advertising and UA is the Ad Unit and ad creatives. Knowing which creatives and units work best for each platform and region of the world will help in your globalization efforts; especially in a post-IDFA world.
Alexa Wieczorek EA
User Acquisition Manager, Electronic Arts (EA)
María del Mar Rodríguez superfuds
Growth Manager, superfüds
In this panel, our Influencer Marketing experts will discuss some of the ways they’re optimizing their campaigns, as well as share some mishaps and “oops” moments which had, “learning moments.” Our marketers will be joined by Karissa Wampler, an Influencer who’s helped individuals and brands build their social media presence as she amassed her own following of more than 1 million. Learn from these experts, and optimize your approach to Influencer Marketing.
Ngozi Ogbonna Overtime
Head of Growth, Overtime
Claire Rozain Product Madness
UA Manager, Product Madness
The 2020s was predicted to be the decade accelerating funding to female founders. However, data is revealing that Covid-19 caused a significant drop in global VC funding for women. This presentation will share tips on how female founders can raise capital, VCs focused on diversity investments, and actionable best practices.
Venture Capital Associate, Antler
An App Growth Marketers Journey to an Integrated ASO/ASA Strategy
Chris Pera-Weaver’s journey in the mobile app space began when she helped launch the first PBS KIDS app in 2008. Chris has seen the industry grow from 500 to an overcrowded competitor pool with millions of apps. In this presentation, Chris will share how observing a changed landscape motivated her to focus on User Behavior inside of the app stores and ultimately, become an advocate for App Store Optimization.
Retention Optimization Strategies: The Most Efficient Strategies for Growing User LTV
Whether you’re ramping up your focus on Retention, or need a refresh due to plateauing LTVs, the upcoming IDFA deprecation from Apple is going to cause more apps to focus on multiple retention strategies and efforts. But where should you start? Which KPI’s lead to increased LifeTime Value growth? Where can you pick up some easy and early wins, such as winning back dormant Users? Our experts will help you focus on the right strategies!
Product Marketing Lead, Mozilla
Ivy Cheng Meredith
Director of Growth Marketing, Mylife Meditation App
Senior CRM Manager, ZillowGroup
Senior Solutions Architect, Iterable
Senior Global Marketing Director, Zinio
Event Wrap-Up & Networking Chat
Back to sign-off, and thank all the amazing speakers, attendees, and sponsors, Kaelani will kick-off the final post-event Networking Phase of the day! Feel free to stay and keep chatting in our custom-built platform as we keep the virtual doors open for another hour or so!