Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Step into Bumble's world, where user engagement transcends conventional boundaries through “Kind Connections." This session highlights Bumble's journey from utilizing astrology-themed content to spark conversations, to partnering with iconic brands like Barbie, all aimed at engaging their core audience - women! Explore the challenges of moving beyond one-size-fits-all messaging, the strategic use of video and imagery, and how the Bumble team's trust and collaboration have led to groundbreaking CRM successes!

Elevate your product's usage to a central component of your users' daily, weekly or monthly routines through the application of scientifically validated behavioral strategies. Skillfully guide users towards forming habits and enhancing their long-term retention. In this session, we'll delve into the psychological mechanisms underpinning the effectiveness of streaks, before sharing a comprehensive playbook for successfully integrating them into your product experience.

In this presentation, you will learn the best strategies for leveraging customer insights to create an efficient user onboarding experience. We will look at how understanding your target market's needs and preferences can inform your product design and feature development decisions. Additionally, we'll cover tactics for increasing customer engagement with your onboarding process. By utilizing customer data and learning from their behavior, you can gain valuable insight that enables informed decision making about which features to prioritize during product development cycles. With the right approach, you can create an engaging onboarding procedure that makes customers feel welcome while driving maximum ROI in the long-term.

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Influence Mobile (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

I own 22 apps and finally cracked TikTok UA. If you're tired of struggling on TikTok or are looking for ways to scale efficiently, this talk is for you. For my owns apps, we managed to go from 0 to $300k/month in profitable TikTok spend and this was unlocked by a few key understandings and setup. AI avatars, understanding the variables that matter in a video, A/B testing, and minimizing media budget for testing. Those are topics I'll cover and share transparently.

Zumba is bringing the energy and magic of in-person classes to the digital stage! Founded in 2001, Zumba is the original dance fitness brand, with 15 million people taking in-person classes weekly across 180 countries. With 20+ years of expertise in ‘in-person’ fitness classes, Zumba is embarking on their next generation of growth. In late 2023, the brand launched their first ever consumer-facing app, with two main objectives: to fuel the existing instructor business by promoting and driving students to their in-person classes in the app, and to provide an amazing at-home experience with highly curated and produced content for current, lapsed and new Zumba students. Hear from Lucy Levy, Zumba’s Chief Consumer Officer on why it’s time to ditch the workout, and join the party from the comfort of your home.

Discover how integrating a strong brand identity with focused performance marketing can redefine campaign success, making every message relatable and every interaction count. This panel illuminates the importance of audience insights and optimal timing in crafting campaigns that speak to hearts and prompt action. Delving into the complementarity of brand and performance marketing, speakers will argue for a seamless strategy that builds lasting brand equity while ensuring immediate, measurable results, challenging the notion that these approaches are separate disciplines.

Led by Dmitry Koltunov, a battle-tested entrepreneur, this panel uncovers the raw and inspiring stories of four warriors who left the safety of corporate positions to face the challenges of the startup arena. Learn about their decisive moments of transition, the relentless battles for growth, and the unexpected twists of their entrepreneurial quests. This discussion will celebrate the spirit of those brave enough to enter the arena, revealing the exhilaration and hardships of their journey and offering guidance to those poised to follow.

Immediately following App Growth Summit NYC is our on-site rooftop Jazz Club After Party! Join us for an Open Bar party as the sun sets over the Manhattan! A live jazz ensemble and classic cocktails, will bring you back to a vintage vibe!

Tasty bites, and good drinks until the sun goes down...and a little after!

Thanks to YouAppi, Liberteenz, Media.net, and Poolday AI!