Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

In today's highly competitive mobile app landscape, user retention is a critical metric that separates successful apps. This session will explore practical strategies and tactics that can help bridge the gap between your app retention strategy and its effective execution. Whether you're a seasoned app developer or just starting your mobile journey, this session will equip you with a comprehensive "playbook" to boost your app's retention rates and drive long-term user loyalty. Don't miss this opportunity to learn and improve your app's performance.

This expert session will discuss the latest and most effective strategies for measuring and optimizing mobile app user acquisition campaigns. Discover how creating a centralized data universe can provide a holistic view of campaign performance, enabling more effective steering of media spending across networks. The discussion will cover practical applications of web-to-app attribution techniques and the critical importance of incrementality in assessing campaign impact. Equip yourself with the knowledge to harness complex data sets for superior campaign performance evaluation.

Discover the art of building cohesive teams under our app growth leaders in this engaging panel discussion. Experts will discuss various methods for aligning team goals with organizational objectives, the importance of communication in leadership, and strategies for motivating and retaining top talent. Gain insights into creating an environment where team members thrive and contribute to their fullest potential.

BIGVU increased subscribers by 50 % in six months by cracking the code of TikTok campaigns. From defining clear objectives to implement the proper creative testing framework, we will explore the key elements that can make or break your TikTok advertising efforts.

Explore effective strategies for enhancing organic app acquisition on a global scale in this enlightening panel discussion. Discover the critical importance of localized testing and culturalization in app store listings to captivate diverse audiences. Panelists will share insights on keeping acquisition costs low while scaling operations and maximizing organic reach through strategic word-of-mouth initiatives and precise keyword optimization.

Launching a new running app in a market dominated by giants like Runtastic and Runkeeper might seem like madness. This was the initial reaction from the entrepreneurial community when RunMotion Coach was introduced. Discover how RunMotion Coach defied the odds by identifying a unique value proposition and leveraging its competitive advantages to stand out in a saturated market. Learn the strategies and insights that can help any new entrant thrive in a competitive environment.

Join our app growth creative experts as they unravel the complexities of integrating AI with UGC to create resonant ad creatives across linguistic and cultural boundaries. This panel will cover the challenges of aligning UGC with established brand identities, the tactical use of AI for content customization, and the importance of varying ad formats for broader engagement. Discover practical tips for localizing content, leveraging playables, and utilizing AI for iterative brainstorming and optimization processes. Learn how to keep your creatives fresh and effective in a rapidly evolving digital landscape.

Join this panel to uncover how to navigate the latest algorithm updates and optimize every stage of the marketing funnel. Discover tactics for adopting new algorithm changes effectively, utilizing editorial formats that enhance engagement, and applying comprehensive tools and expertise—from creative development and user acquisition to app store optimization and first-time user experiences—to maximize conversion rates.

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! courtesy of Liftoff! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!