AGS Barcelona 2026: The Full Agenda Is Here
App Growth Summit is back in Barcelona for a fourth year, and the full October 15 lineup just went live!
Picture a rooftop at Eventos Esferic with the whole Barcelona skyline in view, not a hotel ballroom or a downtown conference floor. 35+ speakers, 13+ sessions, 300+ app growth professionals, one stage, and zero parallel sessions to choose between!
Here’s the full day, session by session, from the morning kickoff to the last pour at the open bar!
Eventos Esferic Opens Its Rooftop for a Fourth Barcelona Edition
Eventos Esferic opens its rooftop for a fourth Barcelona edition, and 300+ app growth professionals fill it for a full day on paid UA, retention, monetization, creative, and AI.
Doors open at 9:00 with coffee from Purchasely and breakfast from Tarrific, and Louis Tanguay kicks off the day at 10:00 before handing the stage to 13+ sessions, back to back, with the skyline as a backdrop the whole way through!
The Morning Opens With Paid UA and Real User Behavior
Tharamaroa Troconis of TheFork opens the session lineup 5 with a look at implementing growth funnels, then Superwall’s Michal Parizek walks through real paywall A/B tests, guessing the winner right alongside the room.
Asapty CEO and co-founder Viktor Orlov follows with a session on Apple Ads that actually scale, and the morning’s first panel picks up the paid UA thread, Guy Boliston of SpinX, Cemre Korkmaz of Codeway, Sonia Donaire Garcia of Tangelo Games, and Stanislav Berkutov of Reface dig into smarter paid UA strategies and how to make every dollar count.
Colibrix One sponsors the mid-morning break before the agenda turns to CRM and user journey design.
Tandem VP of Marketing Rodolphe Helderwerdt, Roamless CRM Lead Elsa Massoudi Aguilar, and Wise Head of CRM Nick Peng build a panel around designing the user journey off real user behavior, not assumptions.
Rovio’s Martin Boccardi and Bidease’s Artur Lukasevic follow with an expert talk on what AI still gets wrong in UA analytics, and Paddle’s Megan Wong closes the morning with a session on App2Web and the new revenue it’s opening up for the best apps. RevX sponsors lunch!
Monetization, Creative, and AI Take Over the Afternoon
The afternoon opens with a panel on finding the right revenue model: Codeway’s Gökhan Gezer, DOWN’s Serhii Matchuk, Product Madness’s Ozenc Aslan, and Tilting Point’s Sylvain Etard work through what’s actually paying off in the monetization mix right now.
BoomBit’s Angela Zafirovska takes the stage to unpack why the best performing ad probably looks wrong, the psychology behind ugly, chaotic, low-polish creative, and Edge226 CRO Boaz Cohen follows with a session on building a paid UA engine from the ground up.
RocketLab sponsors the afternoon break, and Rhythmic co-founders Daniela Zarzer and Gabe Kwakyi take the stage together with 40 ways to market an app without burning cash.
Greentube’s Gaelle Peleus follows with a session on what her team learned turning off core channels and reading the data honestly, and the last panel of the day,, connects creative, testing, UA, and ASO into one acquisition engine, led by Rocket Lab’s Xavier Bourlard and Memowrite CMO Tetiana Hryshchenko.
An Open Bar and Barcelona’s Skyline Close Out the Day
Sessions wrap, but the day isn’t over!
Addict Mobile, Jampp, Mintegral, and RZR throw open the bar at 18:00, right on site, with Barcelona’s skyline still in view, real conversations over real drinks to close out a full day of sessions. It’s the same incredible close that’s made this stop worth flying in for since its first year!
Request your invite to App Growth Summit Barcelona now while seats are still open, and check the App Growth Summit Barcelona event page for the full agenda, speaker list, and sponsor lineup!
Barcelona isn’t the only stop left on the 2026 calendar. Browse the full App Growth Summit event calendar to see which other invite-only rooms are coming up next.
