Original Articles by Alperen Nihan
AGS Austin 2026: See the Full Agenda
Forget the ballroom! On October 28, App Growth Summit heads back outdoors, and Zilker Lodge is about to prove all over again that a campfire works just as well as a stage for the best growth conversations in the industry! Austin is where App Growth Summit goes full festival, a single open-air day built around […]
ASO Myths That Are Still Costing Teams Installs with Shoham Lachkar
ASO has operated for years on a set of assumptions that made sense when search meant typing into an app store and scrolling the results. That’s no longer the whole picture. AI assistants now sit between a search and a store listing, recommending apps directly, and some of the practices teams still treat as standard […]
AGS San Francisco 2026: A Full House, Session by Session
App Growth Summit (AGS) San Francisco once again showed up in full force, and The Midway was already alive with exceptional app growth professionals before a single speaker took the stage! With coffee in hand and two stages warming up side by side, it felt less like a venue and more like a reunion. On […]
AGS Austin 2026 Goes Full Festival at Zilker Lodge
App Growth Summit is going back to Zilker Lodge, and this time, it’s a festival! Same campground, same Texas BBQ smoke drifting over the crowd, same campfire waiting at the end of the night, except now it’s the stage for an incredible open-air festival, the first of its kind for App Growth Summit. App Growth […]
AGS Barcelona 2026: The Full Agenda Is Here
App Growth Summit is back in Barcelona for a fourth year, and the full October 15 lineup just went live! Picture a rooftop at Eventos Esferic with the whole Barcelona skyline in view, not a hotel ballroom or a downtown conference floor. 35+ speakers, 13+ sessions, 300+ app growth professionals, one stage, and zero parallel […]
AGS Mexico City 2026 – Here’s What’s on the Agenda
Mexico City is just a week away, and the full agenda just went live. This one stays deliberately exclusive: only 100 app growth experts get a seat, and the team hand-picks every single one instead of running it first come, first served. Experts from McDonald’s, KFC, Pizza Hut, Walmart, Rappi, Aeroméxico, and SmartFit will all […]
AGS London 2026 – Inside a Sold-Out Day of App Growth
App Growth Summit London 2026 welcomed more than 300 app growth experts, as we filled the Tower Hotel throughout the day, and evening! AGS London featured 30+ speakers across 12+ sessions. The hand-picked, invite-only audience from all across the UK (and the world) got to hear insights from top brands leading the app growth space, […]
AGS San Francisco 2026 – What’s on the Agenda
The App Growth Summit San Francisco agenda is live, with a full day of sessions unfolding across two stages. There’s plenty to explore, from fresh ideas and industry insights to conversations designed to shape what’s next in app growth. Below, it’s grouped by what each session covers, acquisition, monetization, retention, product, and the AI thread […]
Is Performance Marketing Becoming Too Automated?
Every performance marketing team already uses AI. What’s changed is how much of the work now runs through it: bidding, reporting, creative variants, entire pieces of campaign management. The real question isn’t whether this job is becoming automated. It already has. It’s whether that’s the same thing as being too automated, and the teams getting […]
What App Growth Leaders Are Actually Using AI For
App growth leaders aren’t debating whether to use AI anymore. They’re debating how to use it to become more efficient and effective. Whether it’s for content briefs, ad creative, pricing, customer support, or even deciding whether a new role needs to exist. What’s worth knowing is the pattern running underneath it all. The leaders getting […]
