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AGS Mastermind Roundtables SF

Limited to Only 30 App Growth Experts!
February 4, 2020 Design District/Potrero Hill • San Francisco, CA
AGS Mastermind Roundtables SF 2020
Overview Agenda Sponsors

AGS Mastermind Roundtables SF was not like our regular App Growth Summits. This new format was one part idea-exchange, one part brainstorming, and all-around fun, while creating connections in a new, fresh, and positive environment conducive to ideation, networking, and knowledge sharing.

Limited to 40 Experts
Fully-Immersive Format
Open & Honest Closed-Door Discussions

AGS Mastermind Roundtables SF was invite-only, and limited only to leaders in the Mobile App Growth industry who were actively looking to improve their app success and the industry as a whole by sharing real off-the-record information and strategies together.

Network & Connect with Fellow Experts
Learn What’s Working (& What’s Not) with Others
Personalized Brainstorming & Ideation

Agenda
10:00
NETWORKING
Pre-Event Networking & Coffee

Arrive into our retreat-for-the-day space, grab some java, and start meeting your fellow mastermind experts!

10:45
EVENT KICK-OFF
Welcome Message

We'll kick-off the event, explain how the day will work, and set everyone up for a day designed for opening up your mind and ideas and building bonds with your fellow app growth experts.

11:00
GROUP DISCUSSION
What's Working NOW?

Everyone (yes, even you) will have 90 seconds to share one thing they're working on right now which is working for them. NOTE: No Photos allowed during this session, as most will be sharing real data and information.

11:40
PRESENTATIONS
Expert Insight: Bringing Programmatic In-house: Highlights, Pain Points, & Recommendations

It was estimated that programmatic ad spend reached ~$60 billion in 2019. Yet, most programmatic buying is still being spent through agencies and programmatic partners. In this session, Alexa Wieczorek, DraftKings's Growth Marketing Analyst, will explore DraftKing’s decision to bring programmatic buying in-house, what they learned, and what they recommend for other digital advertisers who are considering this path.

This featured publisher-presented insight will surely ignite some discussions in our first roundtables of the day soon to follow. Due to the sensitive nature of this presentation, and the format of this event, NO PHONES ALLOWED during this presentation. What you are about to see cannot be photographed or recorded, but should be discussed and debated at length....and will be!

Alexa Wieczorek
Alexa Wieczorek DraftKings Growth Marketing Analyst, DraftKings
12:00
ROUNDTABLES
Topic-Specific Roundtables

Here's our first Roundtable session of the day! In this round of 30-minute discussions, each Roundtable is led by an expert on that topic...

• Creative Optimization for UA
• Leading Your Company's Data Revolution
• Re-Engagement Strategies to Drive Incrementality

12:30
NETWORKING LUNCH
Catered Lunch!

We'll take a break for fueling up, networking with your peers, and light interpersonal discussions on what you just heard.

1:30
TEAM-BUILDING GAME
Team Games!

To prep the Mastermind Roundtable, we'll split everyone up into groups. Each group will become a team, where you'll have to work together to win! This game will help you break the ice with your group, which will then become your roundtable mastermind group, and help you bond so you can brainstorm better in the following session.

2:00
MASTERMIND ROUNDTABLES
Deep Dive Private Roundtable Discussions

The whole day has been designed to prep your mind, energy, camaraderie and focus towards this 2-hour session. Here's where the rubber meets the road. All phones will be turned OFF for this session, but note pads will be provided for inspiration-capture. Our amazing vendors will step out for this session, and our experts will be able to share information freely and privately with each other!

4:00
NETWORKING
APPY HOUR!

Now that all the ideations and strategies have been given and received, it's time to network one more time with our open barAPPY HOUR, and go over some of the amazing learnings, break-throughs, and insights you've gathered throughout the day!

Agenda

SPONSORS

App Growth Summit Testimonials

Misa Dinh

"I really enjoyed App Growth Summit! My team and I thought the agenda was very well-crafted, and the sessions were definitely more relevant and insightful than a lot of other UA-related conferences we've been to."

Misa Dinh, SmartBiz
Katie Aldrich

"Moderating for an App Growth Summit panel was a wonderful experience that allowed me to meet marketers and understand their business models in-depth. It was a great experience, and the team is extremely organized in making sure everyone is prepared and at ease. "

Katie Aldrich, Liftoff