Season 03 • Episode 04

Jackie and Jayne Pimentel, Facebook & EA

Appy Hour Talk Show • Season 03, Episode 04

In episode four of the Appy Hour’s third season, we’re joined by the Pimentel twins; Jackie, Business Planning & Operations Director at Facebook, and Jayne, Senior Director, Mobile Marketing & Growth at EA. They discuss their childhood which was largely shaped by their experiences as Fourth-generation Bay Area natives from a family of rockstars in the tech space. We dive into the twin shenanigans they got into as kids and how often their identities get mistaken in the small world of Silicon Valley.

The duo has had impressive career journeys. Jackie has been at Facebook pioneering their small business groups since 2015. While Jayne’s past experience at Reddit, DraftKings, and more has allowed her to constantly innovate in the ever-changing mobile landscape. The two discuss how they build effective and dynamic growth teams and how old strategies often don’t translate over to new companies.

App Growth Summit Testimonials

Jason Kahn

"AGS was a a great experience. Loved hearing from the many industry experts who provided unique insight into the complicated world of mobile UA, monetization, and product development."

Jason Kahn, Thrive Market
Robert Vaternam

"AGS Berlin was one of the best in-person events I've ever joined. The close circle of growth community experts that met up was super fun and inspiring. The invite-only concept kept the event exclusive, and created an atmosphere of friends and colleagues. It was was my first time at AGS, but won't definitely be the last!"

Robert Vaternam, GameDuell