SpeakHer Virtual Summit 2022

Please Note Times Below

9:00 PST

18:00 CET

NETWORKING

Pre-Event Networking Chat

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

10:00 PST

19:00 CET

EVENT KICK-OFF

SpeakHer Event Kick-Off!

Join the host of the event, Kaelani Amputch-Curtis, of SpeakHer and App Growth Summit, as she gets our 3rd Annual SpeakHer Virtual Summit started!

Kaelani Amputch-Curtis SpeakHer Global Chairwoman, SpeakHer

10:05 PST

19:05 CET

PRESENTATION

How Uptime Increased Their Organic Web Traffic 6x in 2 Months to Drive More Installs - An In-Depth Case Study

In this expert case study presentation, learn how Hannah Parvaz, Head of Marketing for Uptime, increased their organic traffic 6x in just 2 months. Hannah will show her strategies and before/after data to help you get an edge on your organic growth tactics, as well as guide you on how to turn these web visitors to installs.

Hannah Parvaz Uptime Head of Marketing, Uptime

10:15 PST

19:15 CET

PRESENTATION

Women in Web3: Some Female-Led Projects to Understand NFTs, Blockchain & DAOs

Web3 is already here, and building a powerful decentralized economy that relies on people. The blockchain is allowing us to create a new world, and this presentation aims to go on the basis of NFTs by reviewing some Women-Led projects.

Claire Rozain Rovio UA Team Lead, Rovio

10:25 PST

19:25 CET

DISCUSSION PANEL

First Impressions: How Ad Creatives Succeed at the Top of the Conversion Funnel

Creatives are the first thing a potential user will see about your app. In advertising, creatives are on the front line of the conversion and install process. Depending on which creatives you use, which ad units you select, and the content of these units, will determine the success you’ll have at the top of the funnel. Join our all-star slate of App Advertising experts as they discuss their success with testing creatives to determine winners, which creatives and ad units have worked with Facebook/Google/TikTok, and how creating a narrative, driven story can help with the success of your campaigns!

Clarize Marais Flowlab Head of Marketing, Flowlab

Yoojin Jung Trailmix Head of User Acquisition & Growth, Trailmix

Louise Bay Exient UA Lead, Exient

10:45 PST

19:45 CET

FIRESIDE CHAT

The Golden Rule of Growth: Using Personalization & Segmentation to Drive Deep Ties With Users

It's not enough to offer consumers good deals and irresistible prices. App marketers need to keep up a dialog with consumers and step-up with marketing and messaging that is relevant, personal and helpful. It's the Golden Rule that Namshi has followed to become a top-ranked shopping app in Saudi Arabia, United Arab Emirates, Kuwait, Oman, Bahrain, Qatar & Iraq! Anannya Roy Sen, Head of Marketing at Namshi, joins in a lively fireside chat to discuss how Namshi uses Personalization and Segmentation to drive deep ties and achieve profitable growth with strategies which play across the entire customer lifecycle.

Anannya Roy Sen Namshi Head of Marketing & Brand Partnerships, Namshi

Peggy Anne Salz MobileGroove Founder & Chief Analyst, MobileGroove

11:00 PST

20:00 CET

PRESENTATION

Advertisers' Data in a New Privacy Reality

As advertisers face the new reality of having increasingly less exposure to raw-level attribution data, they are left to face a new reality of not having a single source of truth. This presentation by HUUUGE Games' Director of Marketing Analytics, Hadar Telem, will review the ongoing changes, and present Hadar's approach for dealing with these challenges!

Hadar Telem Huuuge Games Director of Marketing Analytics, Huuuge Games

11:10 PST

20:10 CET

DISCUSSION PANEL

Getting Started in Order to Succeed with Influencer Marketing

How do you truly get started with Influencer Marketing? This channel is still largely a mystery for success. Many apps have tried to hire Influencers, and many apps have failed to realize expected results. Learn tried and true and proven strategies, tactics, and techniques from our panel of experienced and successful influencer marketing leaders in the world of apps.

Natalie Moses Ibble Director of Influencer Marketing, Ibble

Jenny Song Schmidt Influencer Marketing Influencer Marketing Expert, JSS Consulting

Ludie Veloso VP of Marketing, Airbrush

11:30 PST

20:30 CET

DISCUSSION PANEL

360° of Growth Which Drive Success for Your App!

Growth has commonly been associated with User Acquisition and installs. While this is true, this is only the beginning of App Growth. Onboarding, the way we communicate with our Users, and their experience using our apps, will be equally important in determining the long-term success of our apps. Your customer journey, and creating frameworks to keep your users engaged and coming back to your app again and again, will also increase your monetization efforts, LTV unit economics and organic acquisition results from the virality generated by a highly engaged user base!

Roma Sieradzka LOVOO Head of CRM, LOVOO

Jacinta Mathis Wagmo VP of Growth, Wagmo

Stela Ayres Itaú Unibanco Growth Marketing Manager, Itaú Unibanco

Caroline Rose Etsy Senior Product Manager, Etsy

11:50 PST

20:50 CET

PRESENTATION

Attracting Talent to Fuel a Mobile-First Company

Hiring qualified personnel is one of the toughest challenges for companies looking to realize their mobile ambitions. Organizations are seeking the kind of specialized tech talent that will drive innovation, but first, they have to woo job seekers. This struggle should sound familiar for most of us, hear from Lisa Pogue, Sr. Director of People Operations from AppsFlyer to learn five tips on how to attract the world’s top technical talent.

Lisa Pogue AppsFlyer Senior Director of People Operations, AppsFlyer

12:00 PST

21:00 CET

DISCUSSION PANEL

Strong Leadership Through the Different Stages of App Growth

Four amazing leaders join together to discuss how they have handled running teams and leading divisions and companies at different stages of growth. Whether it be a start-up, mid-sized company, or a large corporation, learn what consistent leadership strategies can be used throughout any growth stage in any business, and also what works for the stage of business your app is in.

Mayra Castro Ajuri Founder, Ajuri

Ming-Chin Wu Lenovo Marketing Director, Lenovo

Laura Schaack Tattd Founder & CEO, Tattd

Riley Andersen Umami Games Chief Executive Officer, Umami Games

12:20 PST

21:20 CET

DISCUSSION PANEL

Channel Surfing

Strategizing Which Paid UA Channels Are Worth Budget Spend in 2022

There’s a lot of discussion around shifting UA Strategies in a post-IDFA world, and what that means for Paid User Acquisition strategies. Which Channels can we still rely on, which should we be moving ad budget away from, and which new channels are showing either promise…or massive performance success! Our panel of Paid UA app growth experts will break down where your ad budgets should be going, and how to ensure the investment reaps the rewards you’re looking for!

Laís Aguiar Head of Marketing, PlayKids

Iris Hu Mosaic Group Director of Affiliate Marketing, Mosaic Group

Juliana Assunção Founder & CMO, RankMyApp

Olivia Sears AARKI Lead Account Specialist, AARKI

12:40 PST

21:40 CET

FIRESIDE CHAT

Starting Your Organization’s DE&I Journey

Diversity, Equity & Inclusion is a practice that continues to gain momentum and significance in mainstream conversations across corporate America. But what about smaller companies and start-ups? Join us for a conversation around how to get started in your organization's DE&I journey, regardless of company size and resources. We'll share our process, learnings, and resources and look forward to hearing from you regarding your own experience.

Genie Ko SmartNews Product Marketing (US), SmartNews

Jodi Donner SmartNews Partner Relations, SmartNews

12:55 PST

21:55 CET

FIRESIDE CHAT

Alternative Funding Strategies

Finding the right investment partnership is incredibly important. With a great deal of VC and Angel Investment funds available these days, finding the right fit is very important. Also, with alternative funding strategies some entrepreneurs and founders might even find unique and novel ways to acquire the capital they need. Feel free to enjoy this incredible conversation between two experts who have been on both sides of the funding fence, and learn the best strategies for your app's fund-raising!

Qiana Patterson Tamaa Capital Investor, Tamaa Capital

Bree Nguyen Wowd VP of Partnerships, Wowd

1:20 PST

22:20 CET

FIRESIDE CHAT

Women Thriving in Tech

How to Use Your Success to Empower Other Women

Join us for a discussion between Emily Cash and Tatiana Hoffman of Adjust on how women can not only break into tech but thrive with tips on how to grow their careers while empowering other women along the way!

Tatiana Hoffman Adjust Product Team Lead, US, Adjust

Emily Cash Adjust Global Head of Product Marketing, Adjust

13:35 PST

22:35 CET

EVENT CLOSING

Event Wrap-Up & Networking Chat

Back to sign-off, and thank all the amazing speakers, attendees, and sponsors, Kaelani will kick-off the final post-event Networking Phase of the day! Feel free to stay and keep chatting in our custom-built platform as we keep the virtual doors open for another hour or so!

Don't forget to join the SpeakHer association while you're here!

Kaelani Amputch-Curtis SpeakHer Global Chairwoman, SpeakHer

Please Note Times Below

COMPANIES ATTENDED INCLUDE:

Featured Speakers

Speakers

Agenda

Sponsors

COMPANIES ATTENDED INCLUDE:

Featured Speakers

Speakers

Agenda

Sponsors

Presenting

Contributing

App Growth Summit Testimonials