Get ready for the most unique Virtual Event experience you'll be a part of all year! We'll introduce how our Custom Networking Chat and Chat Channels will work...and tell you about how our attendee prizes will work as well!

Driven by new government regulations and the policies of major platforms, the entire advertising ecosystem is in the midst of a transformative period. Mar Brandt, Senior Vice President at AppsFlyer dives into recent research findings conducted in partnership with The Mobile Marketing Association (MMA) exploring marketers' sentiments, and how they can prepare for a privacy-centric future.

Without revenue generation, we don't have a business. Whether your app monetization strategy is subscription-based, Ad-Based or IAP-Based (or a combination), that strategy is sure to change from 2020 to 2021. Mobile App which monetize through user-based purchases or ad-clicks are going to have a challenge ahead of them moving forward. We'll learn about what's worked throughout 2020, what might change post-IDFA in iOS 14, and we'll even hear from an expert who's app changed their marketing strategy to focus on driving increased subscriptions as a business goal.

Subscription apps are at an all-time high. Consumers are spending an increasing amount of time at home and have never been more receptive to these services. In this keynote, Kia Saedi, Director of US Sales at Adjust, will reveal the most effective monetization strategies used in the industry, along with the metrics every marketer should be tracking to pave the way for success.

This year could be easily summed up as “chaotic,” and probably a few other adjectives as well. To get this far we have had to learn how to steer around obstacles and at times “navigate chaos” to develop new best practices on the fly. Amir Ghodrati, the Director of Market Insights at App Annie, will share what they’ve seen from companies successfully navigating mobile and how to best adapt for 2021 and beyond.

The next era of “app growth” is going to be the epiphany that retaining engaged users for longer periods of time will result in increased average revenue per user. Previously, UA carried the big stick. However, as apps matured into app businesses, the tried-and-true successful approach of relationship focused experiences are just as beneficial (or arguably more so) than just acquisition of mass numbers of users. If your full-funnel lifecycle strategy has holes in it, then all those users you paid to get will fall out of those flawed cavities. Join this panel and hear how our panel of app lifecycle experts plug those holes and keep users sticking around for a little while.

A diverse live-ops team can make a startup 65% more valuable, so how does one go about building one? Building a successful mobile application team is already tough, and at that, building a diverse one is tougher, but there are tips and tricks that can make this a much more simple process. Join Chuka Ikokwu, Co-Founder & CEO of Divercity, as he discusses what's worked and what hasn't worked in this world of mobile app growth.

iOS 14 is live! During this session Alexandra de Clerck, AppTweak’s Head of Marketing, will discuss how the latest modifications in the App Store search results, app details page and privacy changes might have an impact on your ASO strategy.

IDFA Apocalypse! The End of Advertising as We Know It! Everyone’s Jobs are Going Away! The Return of Rampant Fraud! We have all heard the sensationalist headlines to bait you into clicking...and reading...and clicking again...and reading more. Then there are “IDFA-deniers,” who feel the advertising world will figure it out and we’ll adapt as always. Which side are you on? Which side are our app growth expert panelists on? Join us for a very candid discussion of ideas and ideology about Apple’s IDFA’s change.

We will leave the Networking Chat & Threaded Topics open for another hour or so, post-show. If there's interest to do so, we can have video networking as well, for those who want to grab a beverage of your choosing for a virtual toast! The options to keep the conversation going are many!!