App Growth Summit Austin 2024

November 14 2024 9:00 CST • Zilker Lodge, Austin, TX
Overview Speakers Agenda Sponsors

SOLD OUT EVENT – THANK YOU!


USER ACQUISITIONENGAGEMENT STRATEGIES • FULL-FUNNEL GROWTH

App Growth Summit Austin 2024 returned for its 4th year in Texas! We’ll rounded up the biggest names in mobile to set the stage ablaze with the latest 2025 strategies for growth. We hosted 150+ App experts in a rapidly growing tech scene, ate some central Texas BBQ, and listened to Live Music Performances, all in an outdoor Campground Setting – and so much more!


 

12+ Sessions Unveiling The Latest 2024 Strategies

We Immerses ourselves in 12+ custom-curated sessions, breaking down everything we needed to refine your strategy for 2025 on an incredibly beautiful outdoor stage – creating the perfect intimate setting for learning!

 


Check Out the Photos from AGS Austin 2024


• Limited-Vendor, Best-In-Class Networking in the US •

We Connected with app growth professionals from major brands, apps, and games from all over the country! We made genuine connections in a non-salsey environment with some of the biggest names in mobile from North American-based and International brands!

Companies That Attended AGS Austin 2024 Include:

App Growth Summit Austin 2024 Companies Attending

 


Check Out Our Event Recap from AGS Austin 2023

 

Speakers

Sergi Rodriguez
Sergi Rodriguez Bumble Associate Director, ASO Bumble
Bumble
Harsh Alkutkar
Harsh Alkutkar DoorDash Lead Engineer DoorDash
DoorDash
Mansi Sharma
Mansi Sharma MyFitnessPal VP, Growth, Lifecycle and International MyFitnessPal
MyFitnessPal
Kyle-George-temp_400
Kyle George Best Buy Senior Product Manager Best Buy
Best Buy 2024
Molly Stier
Molly Stier MSNBC Audience Engagement Editor MSNBC
Christina Morgan
Christina Morgan Adobe Director, Product Growth Adobe
Adobe
Jennifer Dewey
Jennifer Dewey Thumbtack Sr. Director, Product Marketing & B2B Thumbtack
Alex Kozachenko
Alex Kozachenko CEO HyperBeard
HyperBeard 2023
Patrick Falzon
Patrick Falzon The App Shop CEO The App Shop
Peleg Israeli Voyantis CRO Voyantis
Voyantis
Taylor Lundgren
Taylor Lundgren Underdog Fantasy Creative Marketing Manager Underdog Fantasy
Underdog Fantasy
Olya Sukhopar
Olya Sukhopar Expedia Group Sr Analyst, Performance Marketing Expedia Group
Expedia Group
Anastasia Thomas
Anastasia Thomas JustAnswer Sr Product Manager, Mobile App JustAnswer
Jennifer Wong
Jennifer Wong Visible Founder VISIBLE
VISIBLE

Agenda

Agenda
9:00
DOORS OPEN
Breakfast & Networking!

Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of CleverTap, and a hot catered breakfast courtesy of Persona.ly will be waiting for you as we get ready to kick-off a full day of custom-curated content in our campground setting!

Coffee & Beverages courtesy of:
App Growth Austin 2024 - Coffee Sponsor

Networking Breakfast courtesy of:
App Growth Summit Austin 2024 - Breakfast Sponsor

10:00
CONTENT START
Event Kick-Off!!!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
10:15
PRESENTATION
The Road to Launch:
Lessons from Launching a Breakthrough App

With 1.8 million apps in the App Store and the average person actively using 7 to 8 social media platforms, launching a new app in this saturated market is no easy feat. Join Jennifer Wong, Founder and CEO of VISIBLE, as she reveals the strategic playbook behind launching a standout social app that people didn’t even know they were missing. Discover the scrappy user acquisition tactics, product-led growth strategies, and key differentiators that propelled VISIBLE to break through the noise and secure a place in a parents' list of Top 8 social apps.

Jennifer Wong
Jennifer Wong Visible Founder, VISIBLE
10:40
PRESENTATION
Unlocking the Future of Marketing:
Driving the LTV Revolution with Predictive AI

Join Peleg Israeli, Chief Revenue Officer at Voyantis, as he reveals how Predictive AI is reshaping marketing strategies to maximize lifetime value (LTV) and return on ad spend (ROAS). Discover groundbreaking case studies, like Rappi’s 38% ROAS boost, and learn how AI-driven insights empower brands to tailor campaigns, optimize spend, and enhance customer experiences across the marketing funnel.

Peleg Israeli Voyantis CRO, Voyantis
11:05
PRESENTATION
App Growth Strategy:
A Holistic 4 P's Based Approach for Brand Growth

In this session, Mansi Sharma, VP, Growth, Lifecycle & International Marketing for MyFitnessPal will look at how you can leverage the fundamentals of marketing across product, price, place and promotions to solve key growth problems. She'll also touch upon some key measurement frameworks to understand how to measure marketing impact.

Mansi Sharma
Mansi Sharma MyFitnessPal VP, Growth, Lifecycle and International, MyFitnessPal
11:25
MORNING BREAK
Networking Break!

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:40
YOGA
A.G.Stretch!
With Yogini Jacqueline Ey

As we re-focus for some more amazing content, we'll have our very own Yogini Jacqueline Ey will lead us in a reinvigorating stretch so you can get ready to focus on the next block of curated content!

App Growth Summit ATX 2024 - Stretch

11:45
DISCUSSION PANEL
The Blueprint For Growth:
Constructing High Performance Teams

Unlock the secrets to building motivated teams who match company culture and align with your leadership strategies. This panel will discuss how strong leadership, clear values, and performance-based rewards contribute to creating teams that drive success and sustained growth.

Christina Morgan
Christina Morgan Adobe Director, Product Growth, Adobe
Alex Kozachenko
Alex Kozachenko CEO, HyperBeard
12:20
PRESENTATION
From Awareness to Action:
How Brandformance Captures Audiences and Drives Results

Brandformance is the bridge between capturing hearts and driving sales. In this session, Jennifer Dewey, Sr Director of Product Marketing for Thumbtack, will discuss how combining brand and performance marketing delivers both emotional resonance and impactful conversions. Discover actionable insights to build campaigns that cultivate loyalty and drive measurable growth!

Jennifer Dewey
Jennifer Dewey Thumbtack Sr. Director, Product Marketing & B2B , Thumbtack
12:40
LUNCH
Central Texas Style BBQ Lunch!
Terry Black's BBQ 🍖 & Taco Carts 🌮!

Let's take a big break for food at the half-way point of the day's content, courtesy of Moloco! We'll provide you with a central Texas BBQ Lunch from Terry Black's BBQ and tacos from Taco Man 512! Do a little more networking at the halfway point, and get ready for the second half of the day!

Please note: vegans, vegetarians, and dietary restrictions will be respected and taken care of, so please contact us with specific requirements, so we can accommodate.

Lunch courtesy of:
App Growth Austin 2024 - Lunch Sponsor

1:35
YOGA
A.G.Stetch!
With Yogini Jacqueline Ey

With full bellies from the delicious lunch buffet and taco carts, Yogini Jacqueline Ey is here to help energize everyone for the rest of the day!

App Growth Summit ATX 2024 - Stretch

1:40
DISCUSSION PANEL
Unlocking Full-Funnel Success:
Using Data to Optimize Every Stage

Join this panel to learn how data can reveal the true effectiveness of your full marketing funnel. We’ll cover the importance of analyzing each stage—from pre-install marketing efforts to user retention—so you can understand where your strategies are working and where improvements are needed. Discover how data-driven insights lead to better decision-making and higher conversion rates.

Kyle-George-temp_400
Kyle George Best Buy Senior Product Manager, Best Buy
Olya Sukhopar
Olya Sukhopar Expedia Group Sr Analyst, Performance Marketing, Expedia Group
Taylor Lundgren
Taylor Lundgren Underdog Fantasy Creative Marketing Manager, Underdog Fantasy
2:15
PRESENTATION
Understanding How Algorithm Updates Influence App Success

In the presentation, Sergi Rodriguez, Associate Director of ASO from Bumble will delve into the crucial role that app store algorithms play in driving app visibility and success. The session will begin with an overview of how these algorithms work, followed by an exploration of the key reasons why a product may be affected by algorithm updates. The speaker will then discuss the impact of these changes on app performance and conclude with a practical checklist to help optimize and monitor app growth in an ever-evolving app store landscape.

Sergi Rodriguez
Sergi Rodriguez Bumble Associate Director, ASO, Bumble
2:40
PRESENTATION
Beyond the Headlines:
Building Engaging News Apps that Drive Cross-Channel Growth

In this presentation, Molly Stier, Audience Engagement Editor for MSNBC, covers how mobile apps are transforming news and media distribution, focusing on effective content strategy, tracking resonance, and enhancing cross-channel engagement. Discover best practices for curating content, understanding audience preferences, and driving acquisition to build a news app that audiences return to every day.

Molly Stier
Molly Stier MSNBC Audience Engagement Editor, MSNBC
3:00
AFTERNOON BREAK
Networking Break!

Taking another networking break will allow you to connect with your fellow attendees and fuel up for the final block of custom content!

3:10
YOGA
A.G.Stetch!
With Yogini Jacqueline Ey

She's back! Yogini Jacqueline Ey is here to help keep us all energized down the home stretch! (pun fully intended) 😉

App Growth Summit ATX 2024 - Stretch

3:15
PRESENTATION
Advertising is a Promise
Bonus Session on App Store Custom Product Pages
Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
3:40
PRESENTATION
5 Million Subscribers Later:
How to Get the Most Out of Paid Subscriptions

Patrick Falzon, CEO of The App Shop, has served as CEO of three mobile app developers and generated hundreds of millions of dollars of subscription revenue. In this session he will share what he learned along the way, focusing on practical techniques and best practices that you can easily implement in your own apps to maximize revenue and profit.

Patrick Falzon
Patrick Falzon The App Shop CEO, The App Shop
4:05
PRESENTATION
8 Reasons Why Push Notifications Aren't Effective

Harsh Alkutkar explains the common reasons why push notifications might not resonate with users. He discusses how sending too many or irrelevant notifications can annoy users, leading them to block or ignore them. Harsh also touches on how issues like poor network coverage, low battery, or technical glitches can prevent messages from reaching users. He offers practical advice on how to avoid these mistakes, helping marketers create more engaging and effective push notification campaigns.

Harsh Alkutkar
Harsh Alkutkar DoorDash Lead Engineer, DoorDash
4:30
PRESENTATION
Turning Churn Into Loyalty:
Data-Driven Strategies to Retain and Engage Users

Discover how understanding user churn can be the key to fostering enhanced retention and increased user loyalty. This session covers essential techniques for identifying why users leave, spotting early churn signals, and using data insights to refine your product and communication strategies. We’ll explore the importance of Day 1 retention and showcase case studies on how churn analysis has been successfully used to turn at-risk users into loyal advocates.

Anastasia Thomas
Anastasia Thomas JustAnswer Sr Product Manager, Mobile App, JustAnswer
4:50
TRIVIA FOR PRIZES!
App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Julia C Niedzwiecka
Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
5:00-7:30
ON-SITE AFTER PARTY
"The Great Outdoors" Official After Party! 🏕️🍻
Live Music, Open Bar, Bonfire...and S'mores!!

Camp AGS is in Session! 🏕️ Immediately following App Growth Summit is our on-site After Party, courtesy of Appier & Smadex! Enjoy 2 local Austin musical acts and network for the final time today with your fellow attendees with an open bar reception! Have a libation (or a few!) on us, enjoy some s'mores by the campfire, ice cream truck, yard games, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Headlining the After Party will be the legendary Nicky Diamonds as well as the amazing duo of Jennifer Foster & Robert Parker Jr.!

App Growth Summit ATX 2024 - After Party

Presenting Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Piotr Predkiewicz

"AGS was a great event with more content derived from real-life practice than anything else I've seen. The idea for smaller expert sessions and forced conversations via roundtables was great!"

Piotr Prędkiewicz, App Growth Expert
Misa Dinh

"I really enjoyed App Growth Summit! My team and I thought the agenda was very well-crafted, and the sessions were definitely more relevant and insightful than a lot of other UA-related conferences we've been to."

Misa Dinh, SmartBiz