App Growth Summit London 2025

30+ SPEAKERS · 12+ SESSIONS · HAPPY HOUR
9 October 2025 9:00  • 83 Rivington St Event Space • Shoreditch, London, UK
Overview Speakers Agenda Sponsors

Keep Calm and Grow on! We’re pulling out all the stops for App Growth Summit London 2025 – with a larger and reimagined event experience! Featuring dynamic content formats, a new venue, a stellar speaker lineup, and the latest 2025 insights, this will be the can’t-miss event for app growth pros looking to up their strategies for 2025 and beyond.

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Yuan Hui
Yuan Hui Decathlon Mobile App Operations Manager Decathlon
Decathlon 2024
Eleonor Payne
Eleanor Payne Financial Times Associate Director Financial Times
Financial Times & In Digital
Stela Karandrea
Stela Karandrea Stillfront Senior User Acquisition Manager Stillfront
Stillfront
Avery Lai
Avery Lai Blinkist Senior Performance Marketing Manager Blinkist
Blinkist
Limor Hadas Sonnenschein
Limor Hadas-Sonnenschein zooplus Head of Product - Mobile Apps zooplus
zooplus
Jack Chamberlain
Jack Hollins Jigsaw Dating Head of Engineering Jigsaw Dating
Valeria Stromtsova
Valeria Stromtsova Treeapp Product Manager Treeapp
treeapp
Daria Kosminina
Daria Kosminina Welltech Senior Paid Social Growth Lead Welltech
Welltech
Craig Law
Craig Law The Guardian Product Marketing Manager The Guardian
Diana Lysenko
Diana Lysenko Taimi Head of Brand & Partnerships Taimi
Taimi
Ketty Slonimsky
Ketty SlonimskyPalta Chief Growth Officer Palta
Palta
Ivan Trufanov
Ivan Trufanov Ex-Human CPO Ex-Human
Thomas Bull
Thomas Bull The Guardian CRM Manager The Guardian
Danielle Drislane
Danielle Drislane Howbout VP Product Howbout
Andrea Moskovljevic
Andrea Moskovljevic Rocapine Marketing Lead Rocapine
Rocapine 2025
Laetitia Martin
Laetitia Martin The Guardian Marketing Manager The Guardian
Sergio Palau
Sergio Palau PAYBACK App Performance Marketing Specialist PAYBACK
PAYBACK
Ed Williams
Ed Williams Zigzag CRM & Lifecycle Manager Zigzag
Zigzag 2025
Sara Antonelli
Sara Antonelli Snapchat App Growth Lead Snapchat
Snapchat
Christopher Inarda
Christopher Inarda CleverTap Regional Marketing Manager Europe CleverTap
CleverTap
Karst Kortekaas
Karst Kortekaas Appier Director and Industry Lead of Non-Gaming EMEA Appier
Appier
Lucas Lovell
Lucas Lovell Paddle VP of Product Paddle
Paddle
Artur Lukaservic
Artur Lukasevic Bidease Sales Director, Europe Bidease
Bidease 2025
Ashley Maroney
Ashley Maroney adjoe Enterprise Sales Director adjoe
adjoe
Ed Shelley
Ed Shelley RevenueCat Senior Product Manager RevenueCat
RevenueCat
Louis Tanguay
Louis Tanguay Founder & Managing Director App Growth Summit
App Growth Summit

Full Agenda

Main Stage
8:00
DOORS OPEN!
Breakfast & Networking! ☕️

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of Moloco and a hot catered breakfast courtesy of Digital Turbine will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:
App Growth Summit London 2025 - Coffee Sponsor
Breakfast courtesy of:
App Growth Summit London 2025 - Breakfast Sponsor

9:00
CONTENT START
Event Kick-Off! 🎤

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
9:30
PRESENTATION
Building $100M ARRGrowth Machines Before Day One 🗓️

How does Palta build strong products that scale to $100M+ ARR before launch day one? Ketty Slonimsky, Palta’s Chief Growth Officer, will dig into what Palta’s venture builder model is, and why it’s unique. In this Keynote Presentation, she’ll share how they build category leaders from day zero, locking in both product and growth before launch, and creating an unfair advantage most startups never get! She will cover how they choose markets, scale fast, why monetization comes in early, and the signals that tell them to either go all in...or kill it quickly!

Ketty Slonimsky
Ketty SlonimskyPalta Chief Growth Officer, Palta
9:55
PRESENTATION
App Monetisation Just Got Turned Upside Down 💷
Here's How to Win on the Web

It’s been a seismic year for the app economy. In the US, a landmark ruling forced Apple to allow external payments without fees. But things are more tricky in Europe. With complex tiered structures and renewed scare tactics, it's clear Web2App is becoming a non-negotiable growth lever for all apps. So how do you win on the web? Join this talk to find out:
- The moments that matter: A data-backed framework for acquiring, converting and retaining subscribers, based on real conversion data from top apps.
- Do the numbers work for you? See if the economics of external payments make it worth testing with our interactive calculator.
- How to go from zero to live in hours: See how teams are launching web monetization quickly and iterating fast.

Lucas Lovell
Lucas Lovell Paddle VP of Product, Paddle
10:20
PRESENTATION
From Installs to Impact 🛠️
Driving Sustainable App Growth on Snapchat

Reaching the right users is only the beginning—sustainable app growth comes from transforming installs into long-term engagement and purchases. In this session, we’ll explore how Snapchat’s performance-driven ad solutions, from advanced bidding strategies to new optimization tools, help marketers maximize efficiency while scaling profitably. Learn how strong app signals and privacy-first measurement unlock deeper insights, how innovative formats like playables and sponsored Snaps drive action, and how advertisers across verticals are turning Snapchat into a growth engine. Walk away with practical strategies and success stories you can apply to your own app campaigns.

Sara Antonelli
Sara Antonelli Snapchat App Growth Lead, Snapchat
10:45
FIRESIDE CHAT
The New Currency of Brand Loyalty 🎮
Mobile Gaming Rewards

Learn how Payback, Germany's largest loyalty program, transformed its app into a powerful tool for user engagement and loyalty with mobile games and non-transactional rewards. Also, learn how gaming apps grow and acquire high-quality users by partnering with Payback and adjoe.

Ashley Maroney
Ashley Maroney adjoe Enterprise Sales Director, adjoe
Sergio Palau
Sergio Palau PAYBACK App Performance Marketing Specialist, PAYBACK
11:15
PANEL DISCUSSION
Paid UA That Delivers 💰
Lessons from the Front Lines

From high-spend launches to leaner, performance-first campaigns, today’s advertisers must adapt quickly. This discussion dives into real-world examples of paid UA that works, how referral mechanics can enhance acquisition without diluting ad spend, and where budgets should shift next.

Artur Lukaservic
Artur Lukasevic Bidease Sales Director, Europe, Bidease
Andrea Moskovljevic
Andrea Moskovljevic Rocapine Marketing Lead, Rocapine
Laetitia Martin
Laetitia Martin The Guardian Marketing Manager, The Guardian
11:50
PRESENTATION
Web2App, App2Web 💻
Lessons and Opportunities for 2026

Monetizing customers on the web and bypassing the app store commission is alluring for many app developers. Learn about the best practices and the traps to avoid when monetizing on the web.

Ed Shelley
Ed Shelley RevenueCat Senior Product Manager, RevenueCat
12:15
PRESENTATION
Move Fast Without Breaking Things 🏎️
How Jigsaw Reinvented Itself

Eighteen months ago, Jigsaw was a completely different company, from its product and positioning to its team and trajectory. In this session, you’ll get a behind-the-scenes look at how Jigsaw transformed from a struggling dating app with a niche USP into the #1 brand in the U.S. for in-real-life dating experiences. Learn how the team reshaped the product, rebuilt the brand, scaled revenue, and grew the user base, all while managing the speed of change without (mostly) breaking things along the way.

Jack Chamberlain
Jack Hollins Jigsaw Dating Head of Engineering, Jigsaw Dating
12:40
LUNCH BREAK
Networking Lunch! 🍽️
Fully-Catered Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch, courtesy of Stream (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

Lunch courtesy of:
App Growth Summit London 2025 - Lunch Sponsor

1:40
PRESENTATION
Killing the Monkey Job 📈
The Automation Engine Powering to $1M Ad Budgets

Discover how an automation-first approach transformed daily UA operations and scaled Meta ad spend to over $1M per day. This session will walk through a real case study, showcasing how to cut manual workflows with API-driven creative uploads, launch hundreds of campaigns in minutes, and design autorules that handle everything from budget scaling to loss-cutting. Learn the step-by-step logic behind building an automation engine that eliminates repetitive “monkey job” tasks, freeing your team to focus on strategy, creativity, and growth.

Daria Kosminina
Daria Kosminina Welltech Senior Paid Social Growth Lead, Welltech
2:05
FIRESIDE CHAT
App Engagement Best Practices💡

Explore how AI is revolutionizing customer engagement through descriptive insights, predictive analytics, and generative content. Learn practical ways to use each approach to better understand, anticipate, and connect with your customers...and what other Best Practices we can glean from our experts in this insightful chat.

Christopher Inarda
Christopher Inarda CleverTap Regional Marketing Manager Europe, CleverTap
Danielle Drislane
Danielle Drislane Howbout VP Product, Howbout
2:30
CO-PRESENTATION
Inside The Guardian News App Relaunch 📰
Go-to-Market, Growth, and Subscription Strategy

This session takes you behind the scenes of the go-to-market strategy, revealing how product, editorial, marketing, and design teams came together to deliver a premium news experience built for today's mobile audience. We'll explore how long-standing brand equity and consumer insights were translated into creative that powered user acquisition across brand, owned, and paid performance channels. You’ll also gain insight into The Guardian’s highly successful usage-based subscription model, how it was designed, how it performs, and how it fits into the broader revenue ecosystem.

Craig Law
Craig Law The Guardian Product Marketing Manager, The Guardian
Thomas Bull
Thomas Bull The Guardian CRM Manager, The Guardian
2:55
PRESENTATION
Loomi - Launching a New App with a Testing-First Mindset 🧪

Is there a golden rule for launching a successful app? If there is, testing is at the core of it. Avery will walk you through Loomi’s launch, Blinkist’s new fast-learning app. Discover how adopting a testing-first mindset from the very beginning and basing every decision on data, from onboarding flows and paywall strategy to creative performance, paid off. In this session, Avery will unpack what the team tested, what surprised them, and what drove the most efficient results in user acquisition, conversion, and revenue growth.

Avery Lai
Avery Lai Blinkist Senior Performance Marketing Manager, Blinkist
3:15
NETWORKING BREAK
Afternoon Networking Break! 🤝🏻

Taking another break will allow you to power up on some snacks courtesy of Verve and get more networking in ahead of our final sessions of the day!

Break courtesy of:
App Growth Summit London 2025 - Break Sponsor

3:30
PRESENTATION
How Taimi Blended Influencers & Organic Content to Scale Growth 🚀

Discover how Taimi tapped into organic content and influencer partnerships to drive growth more efficiently. We’ll share lessons on lowering acquisition costs, reaching new audiences, and building a scalable influencer framework.

Diana Lysenko
Diana Lysenko Taimi Head of Brand & Partnerships, Taimi
3:55
PANEL DISCUSSION
Clicks to Customers 💼
Crafting a Complete Growth Journey

Installs are just the start. This session explores how leading teams are aligning UA, app store optimization, integrated marketing, and product strategy to build growth systems that last. Panelists will discuss how to optimize campaigns, improve conversion flows, and adapt strategies to changing user expectations — ensuring engagement and retention match acquisition at scale.

Stela Karandrea
Stela Karandrea Stillfront Senior User Acquisition Manager, Stillfront
Eleonor Payne
Eleanor Payne Financial Times Associate Director, Financial Times
Valeria Stromtsova
Valeria Stromtsova Treeapp Product Manager, Treeapp
Karst Kortekaas
Karst Kortekaas Appier Director and Industry Lead of Non-Gaming EMEA , Appier
4:30
PANEL DISCUSSION
Engagement That Lasts 💪🏻
Turning Installs Into Lifelong Customers

Onboarding is just the beginning. The real challenge is ensuring users discover value again and again. This session highlights how to design A/B tests for long-term outcomes, create retention strategies that surprise and delight, and use integrated CRM to strengthen loyalty. Panelists share how smart engagement drives sustainable LTV.

Limor Hadas Sonnenschein
Limor Hadas-Sonnenschein zooplus Head of Product - Mobile Apps, zooplus
Ed Williams
Ed Williams Zigzag CRM & Lifecycle Manager, Zigzag
Yuan Hui
Yuan Hui Decathlon Mobile App Operations Manager, Decathlon
Ivan Trufanov
Ivan Trufanov Ex-Human CPO, Ex-Human
5:00
NETWORKING PARTY
"Tag the Night" After Party 🎨🍸
Street Art After Party with Banksy Graffiti Wall Tagging

Ready to Tag the Night, London? Join us for the the street-art–fueled after party where the only agenda is good vibes (and maybe a cocktail or three). We’ve got an open bar flowing, tasty bites to keep you going, and live music to crank the energy up past conference-mode. The best part? Our graffiti wall is waiting for your masterpiece. Yes, you can officially say you tagged alongside a genuine Banksy. Get ready to make it your most “artistic” networking move yet.

Provided By: Jampp, StackAdapt, Mintegral & Voyantis

App Growth Summit London 2025 - After Party


▶ +12 Custom-Curated Sessions For Full-Funnel Growth ◀

Get the must-know strategies shaping the future of app marketing, growth, and retention. Our content delivers actionable insights for everyone in the industry—designed to supercharge your growth and keep you ahead of the curve – with none of the stuff that won’t.

App Growth Summit 2025 Content Topics

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▶ Big Brands in the UK & Around the World Join AGS London ◀

 Our AGS community of experts are hand-picked and vetted, so you’re at an event that is not only great for networking, but also fun! You’ll be sure to create strong connections and learn among great brands!

Companies Attending Include

AGS london Companies attending 2025

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▶ Check Out Our App Growth Summit London 2024 Recap! ◀

Presenting Sponsors

Contributing Sponsors

Ready to join the App Growth Summit community in London? This invitation-only, in-person event is your chance to learn from and network with the best in the industry. If you work for a mobile app, game or consumer brand, tickets are free! Fill out the form below and let’s get started!
Vendors and service providers must be sponsors to participate.
There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.

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App Growth Summit Testimonials

Stephen Lee

"App Growth Summit was a very informative event. A lot of relevant topics were covered and I met a lot of marketing professionals across different industries."

Stephen Lee, DECA Games
Andrej Kugonič

"Great speakers, great networking area and amazing organization! I would recommend it to everyone who want to learn something new, extend their professional network and have great time overall. "

Andrej Kugonič, Nordeus