App Growth Summit Austin 2022

November 16, 2022 9:00am CST • Zilker Lodge, Austin, TX
Overview Speakers Agenda Sponsors

EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT!

App Growth Summit Austin 2022 marked the second time we produced an event in ATX, one of the fastest-growing tech cities in the world! This event featured the unique mix of mobile app experts you expect from an App Growth Summit event, mixed with digital growth experts who handle more of an omnichannel strategy. App Growth Summit Austin 2022 was the second production of our sister brand we’ve created for an invite-only audience.

30+ Expert Speakers
Custom-Curated Sessions
Omnichannel Strategies from Digital Growth Experts

This invite-only, limited-vendor event was designed to showcase the great mobile app and digital growth experts located in ATX!


COMPANIES ATTENDED INCLUDE:

COMPANIES ATTENDING AGS AUSTIN INCLUDE

Speakers

Kunny Berdow
Kunny Berdow Scopely VP of Marketing Operations Scopely
Scopely
Shimone Samuel
Shimone Samuel Mobile Product Manager Best Buy
Best Buy
Justin Warshavsky
Justin Warshavsky DraftKings Growth Marketing Manager, Programmatic DraftKings
Carrie Bischke
Carrie Bischke Smule VP of Brand Marketing Smule
smule
Anthony Asuncion
Anthony Asuncion AppTweak ASO Expert AppTweak
AppTweak 2020
Nic Barradas
Nic Barradas Hopper Product Lead Hopper
Tyler Buffington
Tyler Buffington Big Fish Games Senior Data Scientist Big Fish Games
Big Fish Games
Vivian Chang
Vivian Chang Clorox Company VP Growth, DTC The Clorox Company
Clorox Company
Jack Chen
Jack Chen SWIDIA CEO, Co-Founder SWIDIA
SWIDIA
April Dominguez
April Dominguez HANDSOME Founder & CEO HANDSOME App
Handsome App
Janice Gao
Janice Gao Big Fish Games Director, Growth Marketing Big Fish Games
Big Fish Games
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing Times Internet
Times Internet
Erick Hernandez
Erick Hernandez Zello Product Manager Zello
Zello
Caroline Hubbard
Caroline Hubbard Flex Senior Product Manager Flex
Flex
Nick Ippel
Nick Ippel MoEngage Partnerships Manager MoEngage
MoEngage
Raymond Kaminski
Raymond Kaminski ibble Co-Founder & CEO ibble
Alex Kozachenko
Alex Kozachenko CEO HyperBeard
HyperBeard Games
Wilson Kriegel
Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer App Business Expert
Annica Lin
Annica Lin Sable Vice President of Growth Marketing Sable
Sable
Alex Merutka
Alex Merutka CRAFTSMAN+ CEO & Founder CRAFTSMAN+
CRAFTSMAN+
Dino Michetti
Dino Michetti Airship General Manager North America Airship
Airship
Morry Mitrani
Morry Mitrani Citizen VP of Growth Citizen
Citizen
Gwen Murray
Gwen Murray Up & To The Right Marketing Strategist Up & To The Right
Sumee Oh
Sumee Oh Wizards of the Coast Sr Director of Marketing Wizards of the Coast
Wizards of the Coast
Tim Oswald
Tim Oswald Staple Games CEO Staple Games
Staple Games
Hannah Parvaz
Hannah Parvaz Aperture Co-Founder Aperture
Aperture
Marty Pesis
Marty Pesis Cameo VP of Growth Cameo
Cameo
Justin Principe
Justin Principe ironSource Director of Sales ironSource
IronSource
Nancy Roberts
Nancy Roberts YouAppi CMO & MD, North America YouAppi
YouAppi
Sangita Sarkar
Sangita Sarkar Immutable Head of Marketing Immutable
Immutable
Laura Schaack
Laura Schaack Tattd Founder & CEO Tattd
Tattd
Travis Talaska
Travis Talaska Kochava Sales Director Kochava
Kochava
Kathryn Thiele
Kathryn Thiele Buildstock Founder & CEO Buildstock
Buildstock
Jerome Turnbull
Jerome Turnbull AppLovin General Manager, Games AppLovin
AppLovin
Michele Webb
Michele Webb Smadex SVP Growth, US Smadex
Smadex Logo 2021

Agenda

8:30
DOORS OPEN & NETWORKING
Breakfast & Networking

The doors are open! Let the networking and breakfast being at App Growth Summit Austin! Enjoy our all-day coffee & beverage service (courtesy of AppTweak), as well as a great hot breakfast, while we get ready to kick-off a full day of custom curated content! We'll get the event get started soon!

9:00
EVENT KICK-OFF!
Opening Address

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:30
FIRESIDE CHAT
Pricing Strategies to Maximize Your Monetization & Revenue Goals

As the Fintech lead for Hopper, Nic Barradas has been experimenting with and launching a number of innovative ways to offer Travel Products to Consumers. Things like "Pay $20, and you can cancel your flight for any reason" or "Pay $40 and we will refund your whole trip if you experience a 2-hour delay." Join our first session to learn about the journey it's been to take this product from zero to launch!

Nic Barradas
Nic Barradas Hopper Product Lead, Hopper
Jack Chen
Jack Chen SWIDIA CEO, Co-Founder, SWIDIA
9:55
KEYNOTE PRESENTATION
How Creative Impacts Incrementality Across Ad Types

Our discussion will showcase the importance of understanding the impact of creative on incrementality analysis. We’ll examine the most effective approaches to measuring incrementality, tools and methods, and how creative can feature prominently in those analyses. We’ll also surface the subject of probabilistic attribution, and how attribution has changed in the aftermath of iOS14. In an era that could see marketers move beyond last-touch, we’ll discuss how creative formats influence conversion, and how to measure the true impact of creative format.

Justin Warshavsky
Justin Warshavsky DraftKings Growth Marketing Manager, Programmatic, DraftKings
Alex Merutka
Alex Merutka CRAFTSMAN+ CEO & Founder, CRAFTSMAN+
10:20
FIRESIDE CHAT
Deepening the Collaboration Between User Acquisition and Data Science for Better Growth Results

Janice Gao (Director, Growth Marketing) and Tyler Buffington (Sr Data Scientist) from Big Fish Games will discuss how growth teams can be successful in the post-IDFA area. These days, cross-functional teams require deeper work and more integrated collaboration between each other in order to be able to solve many new challenges/opportunities.

Janice Gao
Janice Gao Big Fish Games Director, Growth Marketing, Big Fish Games
Tyler Buffington
Tyler Buffington Big Fish Games Senior Data Scientist, Big Fish Games
10:45
DISCUSSION PANEL
Gaining Growth
Acquisition Channels Which Work Best in the New Privacy Landscape

The Acquisition landscape keeps changing with Privacy laws, and OS creator. With SKAN 4.0 being released, best practices change once again. Our 4 app growth acquisition experts will discuss a few hot channels which are still providing results. Influencer Marketing, ASA with CPP, and ASO will speak to what's working now, and how to strategize your UA efforts. They will also discuss how to measure your results, so you can be sure to maximize the efficiency of your UA efforts.

Michele Webb
Michele Webb Smadex SVP Growth, US, Smadex
Anthony Asuncion
Anthony Asuncion AppTweak ASO Expert, AppTweak
Hannah Parvaz
Hannah Parvaz Aperture Co-Founder, Aperture
Marty Pesis
Marty Pesis Cameo VP of Growth, Cameo
11:20
KEYNOTE PRESENTATION
The Future of Marketing is Community Building

Due to increased competition and ecosystem changes, developing successful games is becoming more challenging. Marketers have the opportunity to redefine their roles. In this keynote, Kunny Berdow, VP of Marketing Operations at Scopely, will provide a POV on the challenges before us, as well as what it takes to succeed.

Kunny Berdow
Kunny Berdow Scopely VP of Marketing Operations, Scopely
11:40
FIRESIDE CHAT
How to Launch Your 100th App

Jerome Turnbull, General Manager of Games for AppLovin, and Vivek Girotra, VP of Growth Marketing for Times Internet, have launched hundreds of apps and games over the courses of their careers. View this uniquely-formatted Fireside Chat to gain insights into how these businesses manage their portfolios, and their processes, to scale.

Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing, Times Internet
Jerome Turnbull
Jerome Turnbull AppLovin General Manager, Games, AppLovin
12:05
Future of Gaming Growth

Game Growth is changing as well as the rest of the industry. Exciting new opportunities are on the horizon with web3 and Custom Product Pages becoming more prevalent and adopted across the industry. Our panel of gaming growth experts will discuss these new strategies, as well as update on what's changing with organic growth, Apple Search Ads, and monetization strategies.

Sangita Sarkar
Sangita Sarkar Immutable Head of Marketing, Immutable
Alex Kozachenko
Alex Kozachenko CEO, HyperBeard
Sumee Oh
Sumee Oh Wizards of the Coast Sr Director of Marketing, Wizards of the Coast
Travis Talaska
Travis Talaska Kochava Sales Director, Kochava
12:35
NETWORKING LUNCH
Central Texas Style BBQ Lunch!
Terry Black's BBQ

Let's take a big break for food at the half-way point of the day's content, courtesy of Adjust. We'll provide you with a central Texas BBQ Lunch from Terry Black's BBQ, along with other catered lunch options (dietary restrictions will be respected, please contact us for specific requirements). Do a little more networking at the halfway point, and get ready for the second half of the day!

1:45
FIRESIDE CHAT
Growth Hacks for Web3

Growth marketing uses data-driven approaches and experiments to acquire, onboard, and retain users. Web3 is a decentralized and privacy-preserving computing fabric for the next generation of Web. So how do Web3 companies exercise their growth hacks? Tune in to learn growth hacks for Web3 from Annica Lin (Sable's Vice President of Growth Marketing) and Sangita Sarkar (Immutable's Head of Marketing).

Annica Lin
Annica Lin Sable Vice President of Growth Marketing, Sable
Sangita Sarkar
Sangita Sarkar Immutable Head of Marketing, Immutable
2:10
DISCUSSION PANEL
User Psychology: How to Build a Strong & Sticky Product

The User Journey, your app's UX, and a sticky product is key to long-term retention. From your Users' first experiences, to a product which is conducive to long-term engagement, our expert panelists will discuss what strategies and psychologies you can employ to help app become more “sticky" and ultimately curb churn and increase your app's growth.

Dino Michetti
Dino Michetti Airship General Manager North America, Airship
Caroline Hubbard
Caroline Hubbard Flex Senior Product Manager, Flex
Erick Hernandez
Erick Hernandez Zello Product Manager, Zello
Nancy Roberts
Nancy Roberts YouAppi CMO & MD, North America, YouAppi
2:50
DISCUSSION PANEL
How to Use the Power of Brand to Scale Your App

The power of Brand can help your organic and paid acquisition, as well as your conversion rates. By having a strong and recognizable brand which connects with your users is a powerful marketing tool. Our Branding and Marketing experts will illustrate how they've utilized strong brands in order to grow their products and businesses.

Vivian Chang
Vivian Chang Clorox Company VP Growth, DTC, The Clorox Company
Carrie Bischke
Carrie Bischke Smule VP of Brand Marketing, Smule
Laura Schaack
Laura Schaack Tattd Founder & CEO, Tattd
Nick Ippel
Nick Ippel MoEngage Partnerships Manager, MoEngage
Gwen Murray
Gwen Murray Up & To The Right Marketing Strategist, Up & To The Right
3:20
KEYNOTE PRESENTATION
Apostrophe S
The Crossover Strategy for Improving Your In-App Experience

Forget what you know about creating a user-friendly User Experience for Users. Add an "apostrophe" to your app UX strategy, and your user’s experience is guaranteed to improve!

Shimone Samuel
Shimone Samuel Mobile Product Manager, Best Buy
3:40
DISCUSSION PANEL
The Importance of an Effective iOS Marketing Strategy in a Privacy-First World

It’s a brave new world where privacy is at the forefront of every marketer's mind, while exploring new ways on how to reach their consumers on iOS devices. In this session, we will explore the best practices for engaging with this savvy audience - from the importance of a multi-channel marketing mix, ad creative optimization and the emergence of Apple Search Ads as a key growth channel to accelerate your iOS marketing strategy.

Morry Mitrani
Morry Mitrani Citizen VP of Growth, Citizen
Alex Kozachenko
Alex Kozachenko CEO, HyperBeard
Justin Principe
Justin Principe ironSource Director of Sales, ironSource
4:10
DISCUSSION PANEL
Secrets to Success
Founders from Different Growth Stages Share Critical Learnings

Finishing off the day is an original and exciting panel of Founders at different stages of their journeys. We'll learn from a multi-million-dollar successful exit, to someone who needed to pivot the focus of the company; from a multi-company business growth expert and also a first-time founder. We'll hear about critical challenges, successes, and learning moments which helped each founder along their way, and what you might be able to glean from their experiences.

Wilson Kriegel
Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer, App Business Expert
Tim Oswald
Tim Oswald Staple Games CEO, Staple Games
Kathryn Thiele
Kathryn Thiele Buildstock Founder & CEO, Buildstock
April Dominguez
April Dominguez HANDSOME Founder & CEO, HANDSOME App
Raymond Kaminski
Raymond Kaminski ibble Co-Founder & CEO, ibble
4:50
GIVE-AWAY GAME!
App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
5:00
NETWORKING PARTY
AGS After Party!
Live Music, Open Bar...and S'mores!!

Immediately following App Growth Summit is our on-site After Party, courtesy of Appier and Smadex! Enjoy 2 local Austin musical acts and network for the final time today with your fellow attendees with an open bar reception! Have a libation (or three) on us, enjoy some s'mores by the campfire, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Headlining the After Party will be the amazing duo of Jennifer Foster & Robert Parker Jr. Opening up the After Party will be Poppy Fields!

Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Bianca Chan

"The App Growth Summit gave me a glimpse into how successful ventures manage a strong and unique brand. As a co-founder of a young startup less than a year old, there are many marketing challenges I look forward to tackling."

Bianca Chan, Octane Technologies
Vicki Goldman

"A great experience...App Growth Summit does a great job getting everyone together, and provides good content which is interesting and relatable."

Vicki Goldman, Paramount