November 16, 20229:00am CST • Zilker Lodge, Austin, TX
OverviewSpeakersAgendaSponsors
EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT!
App Growth Summit Austin 2022 marked the second time we produced an event in ATX, one of the fastest-growing tech cities in the world! This event featured the unique mix of mobile app experts you expect from an App Growth Summit event, mixed with digital growth experts who handle more of an omnichannel strategy. App Growth Summit Austin 2022 was the second production of our sister brand we’ve created for an invite-only audience.
30+ Expert Speakers Custom-Curated Sessions Omnichannel Strategies from Digital Growth Experts
This invite-only, limited-vendor event was designed to showcase the great mobile app and digital growth experts located in ATX!
COMPANIES ATTENDED INCLUDE:
VIEW PHOTOS FROM THE EVENT:
Featured Speakers
Kunny Berdow ScopelyVP of Marketing OperationsScopely
The doors are open! Let the networking and breakfast being at App Growth Summit Austin! Enjoy our all-day coffee & beverage service (courtesy of AppTweak), as well as a great hot breakfast, while we get ready to kick-off a full day of custom curated content! We'll get the event get started soon!
9:00
EVENT KICK-OFF!
Opening Address
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
Louis Tanguay
Founder & Managing Director, App Growth Summit
9:30
FIRESIDE CHAT
Pricing Strategies to Maximize Your Monetization & Revenue Goals
As the Fintech lead for Hopper, Nic Barradas has been experimenting with and launching a number of innovative ways to offer Travel Products to Consumers. Things like "Pay $20, and you can cancel your flight for any reason" or "Pay $40 and we will refund your whole trip if you experience a 2-hour delay." Join our first session to learn about the journey it's been to take this product from zero to launch!
Nic Barradas Hopper
Product Lead, Hopper
Jack Chen SWIDIA
CEO, Co-Founder, SWIDIA
9:55
KEYNOTE PRESENTATION
How Creative Impacts Incrementality Across Ad Types
Our discussion will showcase the importance of understanding the impact of creative on incrementality analysis. We’ll examine the most effective approaches to measuring incrementality, tools and methods, and how creative can feature prominently in those analyses. We’ll also surface the subject of probabilistic attribution, and how attribution has changed in the aftermath of iOS14. In an era that could see marketers move beyond last-touch, we’ll discuss how creative formats influence conversion, and how to measure the true impact of creative format.
Deepening the Collaboration Between User Acquisition and Data Science for Better Growth Results
Janice Gao (Director, Growth Marketing) and Tyler Buffington (Sr Data Scientist) from Big Fish Games will discuss how growth teams can be successful in the post-IDFA area. These days, cross-functional teams require deeper work and more integrated collaboration between each other in order to be able to solve many new challenges/opportunities.
Janice Gao Big Fish Games
Director, Growth Marketing, Big Fish Games
Tyler Buffington Big Fish Games
Senior Data Scientist, Big Fish Games
10:45
DISCUSSION PANEL
Gaining Growth
Acquisition Channels Which Work Best in the New Privacy Landscape
The Acquisition landscape keeps changing with Privacy laws, and OS creator. With SKAN 4.0 being released, best practices change once again. Our 4 app growth acquisition experts will discuss a few hot channels which are still providing results. Influencer Marketing, ASA with CPP, and ASO will speak to what's working now, and how to strategize your UA efforts. They will also discuss how to measure your results, so you can be sure to maximize the efficiency of your UA efforts.
Michele Webb Smadex
SVP Growth, US, Smadex
Anthony Asuncion AppTweak
ASO Expert, AppTweak
Hannah Parvaz Aperture
Founder, Aperture
Marty Pesis Cameo
VP of Growth, Cameo
11:20
KEYNOTE PRESENTATION
The Future of Marketing is Community Building
Due to increased competition and ecosystem changes, developing successful games is becoming more challenging. Marketers have the opportunity to redefine their roles. In this keynote, Kunny Berdow, VP of Marketing Operations at Scopely, will provide a POV on the challenges before us, as well as what it takes to succeed.
Kunny Berdow Scopely
VP of Marketing Operations, Scopely
11:40
FIRESIDE CHAT
How to Launch Your 100th App
Jerome Turnbull, General Manager of Games for AppLovin, and Vivek Girotra, VP of Growth Marketing for Times Internet, have launched hundreds of apps and games over the courses of their careers. View this uniquely-formatted Fireside Chat to gain insights into how these businesses manage their portfolios, and their processes, to scale.
Vivek Girotra Times Internet
VP of Growth Marketing, Times Internet
Jerome Turnbull AppLovin
General Manager, Games, AppLovin
12:05
Future of Gaming Growth
Game Growth is changing as well as the rest of the industry. Exciting new opportunities are on the horizon with web3 and Custom Product Pages becoming more prevalent and adopted across the industry. Our panel of gaming growth experts will discuss these new strategies, as well as update on what's changing with organic growth, Apple Search Ads, and monetization strategies.
Sangita Sarkar Immutable
Head of Marketing, Immutable
Alex Kozachenko
CEO, HyperBeard
Sumee Oh Wizards of the Coast
Sr Director of Marketing, Wizards of the Coast
Travis Talaska Kochava
Sales Director, Kochava
12:35
NETWORKING LUNCH
Central Texas Style BBQ Lunch!
Terry Black's BBQ
Let's take a big break for food at the half-way point of the day's content, courtesy of Adjust. We'll provide you with a central Texas BBQ Lunch from Terry Black's BBQ, along with other catered lunch options (dietary restrictions will be respected, please contact us for specific requirements). Do a little more networking at the halfway point, and get ready for the second half of the day!
1:45
FIRESIDE CHAT
Growth Hacks for Web3
Growth marketing uses data-driven approaches and experiments to acquire, onboard, and retain users. Web3 is a decentralized and privacy-preserving computing fabric for the next generation of Web. So how do Web3 companies exercise their growth hacks? Tune in to learn growth hacks for Web3 from Annica Lin (Sable's Vice President of Growth Marketing) and Sangita Sarkar (Immutable's Head of Marketing).
Annica Lin Sable
Vice President of Growth Marketing, Sable
Sangita Sarkar Immutable
Head of Marketing, Immutable
2:10
DISCUSSION PANEL
User Psychology: How to Build a Strong & Sticky Product
The User Journey, your app's UX, and a sticky product is key to long-term retention. From your Users' first experiences, to a product which is conducive to long-term engagement, our expert panelists will discuss what strategies and psychologies you can employ to help app become more “sticky" and ultimately curb churn and increase your app's growth.
Dino Michetti Airship
General Manager North America, Airship
Nancy Roberts YouAppi
CMO & MD, North America, YouAppi
2:50
DISCUSSION PANEL
How to Use the Power of Brand to Scale Your App
The power of Brand can help your organic and paid acquisition, as well as your conversion rates. By having a strong and recognizable brand which connects with your users is a powerful marketing tool. Our Branding and Marketing experts will illustrate how they've utilized strong brands in order to grow their products and businesses.
Vivian Chang Clorox Company
VP Growth, DTC, The Clorox Company
Carrie Bischke Smule
VP of Brand Marketing, Smule
Laura Schaack Tattd
Founder & CEO, Tattd
Nick Ippel MoEngage
Partnerships Manager, MoEngage
Gwen Murray Up & To The Right
Marketing Strategist, Up & To The Right
3:20
KEYNOTE PRESENTATION
Apostrophe S
The Crossover Strategy for Improving Your In-App Experience
Forget what you know about creating a user-friendly User Experience for Users. Add an "apostrophe" to your app UX strategy, and your user’s experience is guaranteed to improve!
Shimone Samuel
Mobile Product Manager, Best Buy
3:40
DISCUSSION PANEL
The Importance of an Effective iOS Marketing Strategy in a Privacy-First World
It’s a brave new world where privacy is at the forefront of every marketer's mind, while exploring new ways on how to reach their consumers on iOS devices. In this session, we will explore the best practices for engaging with this savvy audience - from the importance of a multi-channel marketing mix, ad creative optimization and the emergence of Apple Search Ads as a key growth channel to accelerate your iOS marketing strategy.
Morry Mitrani Citizen
VP of Growth, Citizen
Alex Kozachenko
CEO, HyperBeard
Justin Principe ironSource
Director of Sales, ironSource
4:10
DISCUSSION PANEL
Secrets to Success
Founders from Different Growth Stages Share Critical Learnings
Finishing off the day is an original and exciting panel of Founders at different stages of their journeys. We'll learn from a multi-million-dollar successful exit, to someone who needed to pivot the focus of the company; from a multi-company business growth expert and also a first-time founder. We'll hear about critical challenges, successes, and learning moments which helped each founder along their way, and what you might be able to glean from their experiences.
Wilson Kriegel App Business Expert
Advisor, Coach & Multi-Exit Chief Officer, App Business Expert
April Dominguez HANDSOME
Founder & CEO, HANDSOME App
Raymond Kaminski ibble
Co-Founder & CEO, ibble
4:50
GIVE-AWAY GAME!
App Growth Challenge
Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!
Louis Tanguay
Founder & Managing Director, App Growth Summit
5:00
NETWORKING PARTY
AGS After Party!
Live Music, Open Bar...and S'mores!!
Immediately following App Growth Summit is our on-site After Party, courtesy of Appier and Smadex! Enjoy 2 local Austin musical acts and network for the final time today with your fellow attendees with an open bar reception! Have a libation (or three) on us, enjoy some s'mores by the campfire, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Headlining the After Party will be the amazing duo of Jennifer Foster & Robert Parker Jr. Opening up the After Party will be Poppy Fields!
Sponsors
Contributing Sponsors
Supporting Sponsors
App Growth Summit Testimonials
"AGS was a a great experience. Loved hearing from the many industry experts who provided unique insight into the complicated world of mobile UA, monetization, and product development."
Jason Kahn,
Thrive Market
"AGS was my first networking event I went solo to, and I quickly made friends with colleagues, had great conversations and I felt like I belonged there. The panel discussions, presentations and activities were great and very informative. I walked away with full pages of notes that I shared with my company. I'm excited to take what I learned, and put it to work!"
Emily O'Hanlon,
NTWRK
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