App Growth Summit Barcelona 2024

This is a Global Event and Content Will Be in English
24 October 2024 9:00 CET • Eventos Esferic Barcelona
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


USER ACQUISITIONENGAGEMENT STRATEGIES • FULL-FUNNEL GROWTH

We let our apps soar to new heights at the global destination event of the year – The highly anticipated App Growth Summit Barcelona returned for its 2nd year in Spain! We Experienced the ultimate getaway event with a worldwide gathering of 250+ industry leaders from across the globe soaking in the latest strategies for 2024 growth and beyond! And of course, we enjoyed the fun in the warm Spanish sun!


 

Max Amelang
Max Amelang Prematch Product Marketing Manager Prematch
Prematch
Sergey Bakaev
Sergey Bakaev LovOn CEO LovOn
LovOn 2024
Paula Rupolo
Paula Rúpolo Berach Quixotic CMO Quixotic
Quixotic
Francesco Tai Bernardelli
Francesco Tai Bernardelli Akiflow Partnerships & Marketing Manager Akiflow
Akiflow
Ariadna Busquets
Ariadna Busquets N26 Sr. Product Manager N26
N26
Alvaro Gonzalez
Alvaro Gonzalez Gameloft Product Manager Gameloft
Gameloft Barcelona
Antoni Casino
Antoni Casino Tilting Point Game Growth Manager Tilting Point
Tilting Point
Karol Karczewski
Karol Karczewski LOT Polish Airlines Lead Product Manager LOT Polish Airlines
LOT Polish Airlines
Felipe Mata
Felipe Mata Voodoo General Manager Voodoo
Voodoo 2024
Isabelle Lejeune
Isabelle Lejeune Joko CMO Joko
Joko
Carmen Garcia 2024
Carmen Marín Local Secrets Travel CMO Local Secrets Travel
Local Secrets
Gerard Montagut
Gerard Montagut Hevy Product Manager Hevy
Hevy
Michelle Murcia
Michelle Murcia Storybeat Head of Growth Storybeat
Storybeat
Ankit Nayal 2024
Ankit Nayal Flamme CEO Flamme
Flamme
Sergio Palau
Sergio Palau PAYBACK App Performance Marketing Specialist PAYBACK
PAYBACK
David Sanchez
David Sanchez Goin App Fractional CMO Goin App
Goin
Yevhen Tarasenko
Yevhen Tarasenko FunPlus Senior ASO Manager FunPlus
Anastasiya Tyshko
Anastasiya Tyshko Welltech Product Manager Welltech
Welltech
Francesco Guerrieri
Francesco Guerrieri CleverTap Director of Sales CleverTap
CleverTap
Daryl Mizrahi
Daryl Mizrahi CleverTap Account Executive CleverTap
CleverTap
Nick Kramskoy
Nick Kramskoy RevX Head of Growth RevX
RevX
Yaroslav Stepanenko
Yaroslav Stepanenko MacPaw Director of Marketing MacPaw
SetApp by MacPaw 2024
Greg Swierad
Greg Swierad Mentorist Founder Mentorist
Mentorist
Adrian Peña
Adrián Peña adjoe Sr. Partnerships Manager - LATAM / EMEA adjoe
adjoe
Hadar Telem 2024
Hadar Telem INCRMNTAL Director of Business Product Operations INCRMNTAL
incrmntal

View the Photos from App Growth Summit Barcelona 2024

 

 


See Highlights from App Growth Summit Barcelona 2024:


• Limited-Vendor, Best-In-Class Global Networking •

We joined other experts from major brands, apps, and games from all over the world! This wasn’t just a localized event; we expanded our professional circle and knowledge while making authentic connections with the app community from all corners of the world.

Companies Attending App Growth Summit Barcelona 2024:

AGS Barcelona Companies and Brands Attending 2024


 

Content Schedule

Content Schedule
9:00
Breakfast & Networking!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:
App Growth Barcelona 2024 - Coffee Sponsor

Networking Breakfast courtesy of:
App Growth Summit Barcelona 2024 - Breakfast Sponsor

10:00
Event Kick-Off!!!
Long-Term Value Through Strong Retention Strategies

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
10:20
PRESENTATION
From Very Good to Great!
Driving Retention with Core Game Mechanics and Habit Loops

Retention is the key to long-term success, but boosting it requires more than just incremental changes. In this session, I’ll share how we achieved a significant lift in 30-day retention—jumping from 4% to over 50%—by discovering our app’s most valuable feature and doubling down on engagement through gamification. This is not advice, but a look into our journey and the specific steps we took to identify, enhance, and build a community around a core game loop mechanic that turned casual users into loyal fans.

Ankit Nayal 2024
Ankit Nayal Flamme CEO, Flamme
10:45
PRESENTATION
Building Profitable Customer Engagement Programs Under Tight Budgets

Discover practical strategies for creating impactful and profitable customer engagement programs, even with tight budgets. This presentation will provide actionable insights on maximizing your resources, leveraging cost-effective tools, and developing innovative approaches to build lasting customer relationships without breaking the bank. Join us to learn how to achieve exceptional results while staying within financial constraints.

Francesco Guerrieri
Francesco Guerrieri CleverTap Director of Sales, CleverTap
Daryl Mizrahi
Daryl Mizrahi CleverTap Account Executive, CleverTap
11:10
PRESENTATION
The New Era of App Stores in the EU:
How To Maximize Your App’s Success

Struggling to navigate the Digital Markets Act (DMA) and the growing landscape of alternative app marketplaces? Wondering how these new third-party app stores can impact your app's success? Join MacPaw's Yaroslav Stepanenko as he shares the inside story of building Setapp Mobile, one of the EU's first alternative app marketplaces. Discover the challenges and opportunities Setapp Mobile faced as they ventured into this uncharted territory. Through real-world examples, Yaroslav will reveal the lessons learned, the strategies that worked, and the implications for app developers of all sizes.

Yaroslav Stepanenko
Yaroslav Stepanenko MacPaw Director of Marketing, MacPaw
11:35
PANEL
Cracking the Code of Mobile App Monetization:
From Hybrid Models to Whale Strategies

Monetizing mobile apps is a blend of art and science. Our panel of industry leaders will break down the latest strategies used by top apps to capture revenue across different segments. With a special focus on hybrid monetization models, whale monetization, and early user pricing strategies, this discussion will provide actionable insights on how to optimize your monetization funnel, balance user engagement, and enhance LTV without compromising user experience.

Adrian Peña
Adrián Peña adjoe Sr. Partnerships Manager - LATAM / EMEA, adjoe
Alvaro Gonzalez
Alvaro Gonzalez Gameloft Product Manager, Gameloft
Felipe Mata
Felipe Mata Voodoo General Manager, Voodoo
Sergio Palau
Sergio Palau PAYBACK App Performance Marketing Specialist, PAYBACK
12:10
MORNING BREAK
Networking Break!

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

Morning Break & Snacks courtesy of:
App Growth Barcelona 2024 - Morning Networking Snack Break

12:45
PANEL
Mastering LTV:
Strategic Frameworks for Long-Term Success

Lifetime Value (LTV) is a pivotal metric that drives growth and profitability for any app business, yet it’s notoriously challenging to master. In this session, our panelists will demystify LTV and provide insights on accurate measurement, setting ideal LTV/CAC ratios, and defining targets that align with broader company strategies. With experience from consulting projects and a proven system to track subscription cash flow at various intervals, discover how to optimize LTV to guide your media spend and predict payback periods with confidence.

Francesco Tai Bernardelli
Francesco Tai Bernardelli Akiflow Partnerships & Marketing Manager, Akiflow
Max Amelang
Max Amelang Prematch Product Marketing Manager, Prematch
Isabelle Lejeune
Isabelle Lejeune Joko CMO, Joko
13:25
PANEL
Beyond Attribution:
Evolving KPI Strategies for Today’s Fragmented Data Landscape

As privacy changes disrupt traditional measurement models, the role of data and KPIs in decision-making has become more complex. This session will demystify why old paradigms like the Single Source of Truth no longer apply and explore new frameworks for tracking success. Panelists will discuss the shift from deterministic to probabilistic models, the importance of mastering new technical standards like SKAN and Privacy Sandbox APIs, and how to evaluate the true value of advertisers using market contribution and marginal data. Get ready to rethink how you approach attribution and make data-driven decisions in this new landscape.

Hadar Telem 2024
Hadar Telem INCRMNTAL Director of Business Product Operations, INCRMNTAL
David Sanchez
David Sanchez Goin App Fractional CMO, Goin App
Michelle Murcia
Michelle Murcia Storybeat Head of Growth, Storybeat
14:00
LUNCH
Networking Lunch!
Fully-Catered, Gourmet Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Moloco (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

Lunch Service courtesy of:
App Growth Barcelona 2024 - Networking Lunch Service

15:30
PANEL
From Acquisition to Retention:
A Holistic Approach to App Growth

How do you create a growth strategy that encompasses the entire user journey? Our panel of experts will unpack a full-funnel approach to app growth, discussing the role of organic channels and effective programmatic UA strategies. Gain insight into launching campaigns with the right budgets and targeting, optimizing through algorithmic models, and ensuring long-term success through robust post-install engagement and retention strategies. Whether your focus is on iOS or Android, learn how to orchestrate a holistic growth plan that drives both immediate and sustained success for your app.

Yevhen Tarasenko
Yevhen Tarasenko FunPlus Senior ASO Manager, FunPlus
Gerard Montagut
Gerard Montagut Hevy Product Manager, Hevy
Nick Kramskoy
Nick Kramskoy RevX Head of Growth, RevX
Greg Swierad
Greg Swierad Mentorist Founder, Mentorist
16:10
PRESENTATION
How to Launch, Measure and Prove the Success of Your New App Product Feature

Launching a major app feature isn’t just about releasing it into the wild—it’s about making a splash! Join me as I take you behind the scenes of our recent feature launch, a massive check-in process overhaul that took over a year to develop. I’ll guide you through the entire journey, from crafting a robust launch strategy and defining success metrics to setting up data tracking and reporting. Discover how we turned this launch into a win that not only delighted our users but also boosted our app ratings on both the App Store and Google Play. This session is packed with real-world cases and actionable insights to help you ensure your next feature launch is nothing short of spectacular!

Karol Karczewski
Karol Karczewski LOT Polish Airlines Lead Product Manager, LOT Polish Airlines
16:35
PANEL
Personalized Engagement:
Turning Data into Daily Habits and Positive User Experiences

How do you turn data into meaningful engagement? This session will highlight the power of using a combination of product features, push notifications, and email campaigns to create daily habits and boost user retention. Experts will discuss the nuances of gamification—such as the use of streaks—and the importance of safely motivating users in sensitive contexts. Learn how integrating qualitative research can provide the insights needed to unlock powerful, personalized experiences that resonate with different user segments, improving activation and long-term retention rates.

Carmen Garcia 2024
Carmen Marín Local Secrets Travel CMO, Local Secrets Travel
Anastasiya Tyshko
Anastasiya Tyshko Welltech Product Manager, Welltech
Ariadna Busquets
Ariadna Busquets N26 Sr. Product Manager, N26
17:15
PANEL
Balancing Act:
Strategic Media Mix Modeling for Resource-Constrained Teams

Allocating a marketing budget across multiple channels can be a complex puzzle—especially when you don’t have the luxury of a large budget. Join this panel to learn how to effectively diversify your channels and achieve the optimal balance between paid, organic, and emerging channels to ensure your marketing dollars go further. Our panelists will share how they’ve approached media mix modeling to find the most impactful mix, along with strategies for evaluating channel performance, reallocating budgets quickly, and ensuring you’re bringing in the highest-value users for your app.

Paula Rupolo
Paula Rúpolo Berach Quixotic CMO, Quixotic
Antoni Casino
Antoni Casino Tilting Point Game Growth Manager, Tilting Point
Sergey Bakaev
Sergey Bakaev LovOn CEO, LovOn
17:50
AGS GAME SHOW
App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Julia C Niedzwiecka
Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
18:00
NETWORKING PARTY
Networking Happy Hour!

Immediately following App Growth Summit is our on-site 'Appy' Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Appy Hour Open Bar & Snacks courtesy of:
App Growth Barcelona 2024 - Appy Hour Open Bar & Networking
App Growth Barcelona 2024 - Appy Hour Open Bar & Networking

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Vladimiro Bilancetti

"I love coming to the AGS because it's a great opportunity for seeing the old friends, meeting new ones and sharing crisp insights about the latest trends, tools and techniques of the industry without being harassed by vendors because only a few selected ones are allowed to come to the venue. In addition to that the content on stage is hyper valuable."

Vladimiro Bilancetti, Visable Labs
Pierre Nicolas

"One of the best events I ever attended, a great diversity of speakers from the best mobile applications on the market & ready to share their tips!"

Pierre Nicolas, Green Panda Games