The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:

Networking Breakfast courtesy of:

Retention is the key to long-term success, but boosting it requires more than just incremental changes. In this session, I’ll share how we achieved a significant lift in 30-day retention—jumping from 25% to 45%—by discovering our app’s most valuable feature and doubling down on engagement through gamification. This is not advice, but a look into our journey and the specific steps we took to identify, enhance, and build a community around a core game loop mechanic that turned casual users into loyal fans.

Struggling to navigate the Digital Markets Act (DMA) and the growing landscape of alternative app marketplaces? Wondering how these new third-party app stores can impact your app's success? Join MacPaw's Yaroslav Stepanenko as he shares the inside story of building Setapp Mobile, one of the EU's first alternative app marketplaces. Discover the challenges and opportunities Setapp Mobile faced as they ventured into this uncharted territory. Through real-world examples, Yaroslav will reveal the lessons learned, the strategies that worked, and the implications for app developers of all sizes.

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

Morning Break & Snacks courtesy of:

As privacy changes disrupt traditional measurement models, the role of data and KPIs in decision-making has become more complex. This session will demystify why old paradigms like the Single Source of Truth no longer apply and explore new frameworks for tracking success. Panelists will discuss the shift from deterministic to probabilistic models, the importance of mastering new technical standards like SKAN and Privacy Sandbox APIs, and how to evaluate the true value of advertisers using market contribution and marginal data. Get ready to rethink how you approach attribution and make data-driven decisions in this new landscape.

How do you create a growth strategy that encompasses the entire user journey? Our panel of experts will unpack a full-funnel approach to app growth, discussing the role of organic channels and effective programmatic UA strategies. Gain insight into launching campaigns with the right budgets and targeting, optimizing through algorithmic models, and ensuring long-term success through robust post-install engagement and retention strategies. Whether your focus is on iOS or Android, learn how to orchestrate a holistic growth plan that drives both immediate and sustained success for your app.

How do you turn data into meaningful engagement? This session will highlight the power of using a combination of product features, push notifications, and email campaigns to create daily habits and boost user retention. Experts will discuss the nuances of gamification—such as the use of streaks—and the importance of safely motivating users in sensitive contexts. Learn how integrating qualitative research can provide the insights needed to unlock powerful, personalized experiences that resonate with different user segments, improving activation and long-term retention rates.

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!