App Growth Summit Barcelona 2023

Content at App Growth Summit Barcelona was in English.
24 October 2023 9:00 CET • Eventos Esferic Barcelona
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


ACQUISITION • ENGAGEMENTNETWORKING

App Growth Summit Barcelona 2023 kicked off our first year in Spain with a one-of-a-kind event, featuring the “Full Story of App Growth” from start to finish!

We had an extraordinary mobile app growth event that had exclusive content, industry-leading speakers, and the VIP experience of App Growth Summit Events are known for.

We Learned about full-funnel app growth strategies such as Acquisition, Marketing, Engagement, Monetization, Retention, and much more!

30+ Industry Expert Speakers
12 Custom-Curated Sessions
Network with Top Brands & Apps
All-day Co-Working Area
 Delicious Gourmet Food & Refreshments
Post-Event Happy Hour in Beautiful Barcelona!

We enjoyed engaging discussions, interactive sessions, and unparalleled networking opportunities in the heart of beautiful Barcelona. Our Attendees got insights and fostered meaningful exchanges with fellow professionals who share your passion for app growth.

RELIVE THE EVENT


WATCH THE 2023 RECAP


Oriol García Gómez
Oriol García Gómez Adidas Runtastic Senior Product Manager Adidas Runtastic
adidas Runtastic
Thomas Petit
Thomas Petit App Growth Expert Thomasbcn
App Growth Expert
Paula Rodrigo
Paula Rodrigo Product Madness User Acquisition Manager Product Madness
Product Madness
Claudia Trujillo
Claudia Trujillo Gameloft ASO Expert Gameloft
Gameloft
Ayse Betul
Ayse Betul Product Madness User Acquisition Manager Product Madness
Product Madness
Xavier Bourlard
Xavier Bourlard Ramdam Marketing Partnerships Ramdam
Ramdam
Luis Bueno
Luis Bueno King ASO Senior Strategist King
King
Kelly Chiu
Kelly Chiu Content Creator Content Creator Instagram & TikTok
Lucian Cotreanti
Lucian Cotreanti Outplay Entertainment Head of Growth Marketing Outplay Entertainment
OUTPLAY
Chiara D'Ambra
Chiara D’Ambra ClearPier VP of Global Supply Growth ClearPier
ClearPier
Sylvain Etard
Sylvain Etard Tilting Point Growth Marketing & Team Lead Tilting Point
Tilting Point
Peter Fodor
Peter Fodor AppAgent Founder & CEO AppAgent
AppAgent
Diane Germann
Diane Germann Blinkist Sr Performance Marketing Manager Blinkist
Blinkist
Adam Jaffe
Adam Jaffe Mega Studio Founder & CEO Mega Studio
Mega Studio
Anuvind Kanwal
Anuvind Kanwal Miro Lifecycle Marketing Manager Miro
Miro
Jim Laurain
Jim Laurain aampe Head of Growth aampe
aampe
Thomas Le Hardy
Thomas le Hardy Tonsser VP of Marketing & Growth Tonsser
Tonsser
Kai Luo
Kai Luo Wikiloc Analytics Engineer Wikiloc
Wikiloc
Elia Moliner
Elia Moliner Playvalve Senior Creative Producer & ASO Manager Playvalve
Playvalve
Michelle Murcia
Michelle Murcia Storybeat Head of Growth Storybeat
Storybeat
George Natsvlishvili
George Natsvlishvili Game Hive Growth Game Hive
Game Hive
Nicolás Orozco
Nicolás Orozco Adjust Account Executive Adjust
Adjust
Sonya Pobiedimska
Sonya Pobiedimska Bliq Product Marketing Manager Bliq
Bliq
Júlia Planas Pons
Júlia Planas Pons Smadex COO Smadex
Smadex
Adrian Sarasa
Adrián Sarasa Meditopia Head of User Acquisition Meditopia
Meditopia
Jenny Song Schmidt
Jenny Song Schmidt Influencer Marketing Influencer Marketing Expert JSS Consulting
JSS Consulting
Jevgen Tarasenko
Yevhen Tarasenko Fabulous ASO & Market Intel Lead Fabulous
Fabulous
Lasse Tischer
Lasse Tischer Prematch Growth & Marketing Manager Prematch
Prematch
Carol Torres
Carol Torres América Televisión Head of OTT - América tvGO América Televisión
América Televisión
Vanessa Westphal
Vanessa Westphal Choosy COO & Co-Founder Choosy
Choosy

COMPANIES THAT ATTENDED INCLUDED:

AGS Barcelona 2023 Attendees Include

26 October • Full-Funnel App Growth Strategies
9:00
DOORS OPEN
Breakfast & Networking!
Get Your Day Started Right!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and a catered breakfast (courtesy of YouAppi) will be waiting for you as we get ready to kick off a full day of custom-curated content!

10:00
EVENT KICK-OFF
Opening Remarks

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:10
PRESENTATION
LiveOps:
Unleashing the Performance Romance

Embark on a thrilling journey through the dynamic world of LiveOps, where performance meets ROI passion. Discover secret strategies of Time-Limited Events and Offers that can send your app's growth soaring to the stars. Choose the perfect LiveOps pair for Google Play and iOS, and let your app shine brighter! Jump on board for this exciting adventure as we decode App Store Optimization, ramp up LiveOps' monetization, supercharge conversion rates, and boost your app's overall performance. Let's kindle the power of LiveOps together, and embrace your app’s growth on a whirlwind ride to success!

Claudia Trujillo
Claudia Trujillo Gameloft ASO Expert, Gameloft
10:40
PRESENTATION
The Mythical "Lifetime Value"
A Doomed Quest?

In this illuminating presentation, App Growth Expert Thomas Petit delves into the enigmatic world of Lifetime Value (LTV) - a pivotal yet often misinterpreted KPI in User Acquisition. Drawing from his extensive experience, Thomas will unpack the complexities surrounding LTV predictions and the inherent risks of focusing on it too closely. Attendees will gain insights into alternative approaches when precise LTV calculations prove elusive, as well as a glimpse into the optimal structure of an ideal-world LTV data. Beyond just the theory, expect a robust exploration of real-world implications and strategies to navigate the unpredictable waters of app growth metrics.

Thomas Petit
Thomas Petit App Growth Expert, Thomasbcn
11:05
PANEL
Do More with Less:
How to Optimize Your Strategies in Times Where Efficiency Matters Most

Join us for an exploration of how to achieve more with less, as industry leaders unravel the secrets of optimization in a time where efficiency reigns supreme. Discover how to make every mobile marketing move count, maximizing impact even when resources are limited.

Vanessa Westphal
Vanessa Westphal Choosy COO & Co-Founder, Choosy
Thomas Le Hardy
Thomas le Hardy Tonsser VP of Marketing & Growth, Tonsser
Chiara D'Ambra
Chiara D’Ambra ClearPier VP of Global Supply Growth, ClearPier
Adrian Sarasa
Adrián Sarasa Meditopia Head of User Acquisition, Meditopia
11:35
NETWORKING BREAK
Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

12:05
PANEL
Mix It Up:
Learn About New Channels and Strategies to Find New Users!

In this comprehensive session on UA Channels and Strategies, we'll explore some channels which you might not yet be using, and discover if they might be right for your app, and what are the best practices for success. We'll also explore some tried-and-true channels and learn any updated strategy twists or pivots to keep finding the ROAS you're after!

Diane Germann
Diane Germann Blinkist Sr Performance Marketing Manager, Blinkist
Sonya Pobiedimska
Sonya Pobiedimska Bliq Product Marketing Manager, Bliq
Julia Planas
Julia Planas Smadex Chief Operating Officer, Smadex
Sylvain Etard
Sylvain Etard Tilting Point Growth Marketing & Team Lead, Tilting Point
12:40
PANEL
From Download to Devotion:
Crafting Exceptional Post-Install User Journeys

An app's success isn't merely measured by its number of downloads but by the quality of the user journey that follows. Join our panel as they shed light on the intricacies of post-install strategies, such as refining paywall experiences and innovatively engaging users in free-to-hybrid models. Drawing from diverse case studies, we'll uncover the paths to sustained user loyalty, and revenue growth through monetization optimizations.

Carol Torres
Carol Torres América Televisión Head of OTT - América tvGO, América Televisión
Oriol García Gómez
Oriol García Gómez Adidas Runtastic Senior Product Manager, Adidas Runtastic
Anuvind Kanwal
Anuvind Kanwal Miro Lifecycle Marketing Manager, Miro
13:15
PRESENTATION
Using AI to Optimize Engagement Throughout the User Journey

Understand how AI can be used to generate a propensity-driven, full-scale user journey which you can use to predict user behavior, and improve your app’s engagement and retention.

Jim Laurain
Jim Laurain aampe Head of Growth, aampe
13:35
LUNCH BREAK
Networking Lunch
Fully-Catered Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point of our Summit (courtesy of Moloco), and fuel-up to be ready for the second half of the day!

14:35
Contest for Prizes
App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Julia C Niedzwiecka
Julia Niedzwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
14:50
FIRESIDE CHAT
Brand Amplifiers:
Navigating Influencer Collaborations in App Marketing

Step into the world of influencer marketing for mobile apps, where authenticity meets strategic engagement. Through personal stories and professional milestones, our panelists, including rising micro-influencer Kelly Chiu and expert strategist Jenny Song Schmidt, will unravel the process of aligning with the right influencer, building impactful campaigns, and differentiating your approach from conventional ads. It's more than just reach; it's about making genuine connections that drive app growth.

Jenny Song Schmidt
Jenny Song Schmidt Influencer Marketing Influencer Marketing Expert, JSS Consulting
Kelly Chiu
Kelly Chiu Content Creator Content Creator, Instagram & TikTok
Xavier Bourlard
Xavier Bourlard Ramdam Marketing Partnerships, Ramdam
15:20
FIRESIDE CHAT
Mastering Campaign Measurement:
Decoding Your Data

As the digital landscape evolves, building concise reports, establishing unified goals, and navigating post-privacy challenges are crucial. This panel unites industry leaders to discuss leveraging work management tools, reconciling conflicting measurement outcomes, and setting target KPIs amidst diminishing user-level data. Join us as we decode tactics for ensuring every team aligns with overarching organizational objectives.

Adam Jaffe
Adam Jaffe Mega Studio Founder & CEO, Mega Studio
Michelle Murcia
Michelle Murcia Storybeat Head of Growth, Storybeat
Kai Luo
Kai Luo Wikiloc Analytics Engineer, Wikiloc
Nicolás Orozco
Nicolás Orozco Adjust Account Executive, Adjust
16:00
PRESENTATION
Nutcracker Growth:
Bringing Communities Into Play

Ready to unleash the true power of community-driven growth? Master the art of one-to-many marketing and learn the best practices of sequenced growth loops. Don’t miss out if you want to gain valuable insights on reducing acquisition costs and increasing engagement with your most valuable asset – your user base.

Lasse Tischer
Lasse Tischer Prematch Growth & Marketing Manager, Prematch
16:25
PANEL
AI in ASO:
How Generative AI Can Improve Your App Store Optimization Strategies & Results

AI has found its way into ASO! Learn how our experts are constantly adjusting to the exciting pivots in the ASO space, fueled in great part due to the AI explosion from ChatGPT and others. Our app experts will discuss a few other optimization tricks they've learned in the new ASO landscape to keep you current with all the latest strategies, as well!

Luis Bueno
Luis Bueno King ASO Senior Strategist, King
Elia Moliner
Elia Moliner Playvalve Senior Creative Producer & ASO Manager, Playvalve
Jevgen Tarasenko
Yevhen Tarasenko Fabulous ASO & Market Intel Lead, Fabulous
George Natsvlishvili
George Natsvlishvili Game Hive Growth, Game Hive
17:05
PRESENTATION
From Zero to Hero:
How We Scaled Our Game with Marketing Creativity

Millions of ads are impressed every day with attention from the potential user being more and more difficult to gain. How do we create new videos that attract the users? How can we make the process as smooth and efficient as possible? Here are a few hints that have helped us broad our target and hit our goals.

Paula Rodrigo
Paula Rodrigo Product Madness User Acquisition Manager, Product Madness
17:30
PANEL
Mobile Ad Eaters LIVE!
A Deconstruction of The Best (And Worst) Mobile Ads Out There!

Do you want to discuss interesting trends in the mobile ad space with app growth experts? Then UA managers and creative people: join the popular Youtube show live on stage with app growth experts! Check out their best and worst-performing ads, listen to a deconstruction of the results, ask tough questions and leave with plenty of insights on how to make your mobile creatives shine brighter.

Peter Fodor
Peter Fodor AppAgent Founder & CEO, AppAgent
Lucian Cotreanti
Lucian Cotreanti Outplay Entertainment Head of Growth Marketing, Outplay Entertainment
Ayse Betul
Ayse Betul Product Madness User Acquisition Manager, Product Madness
18:00
NETWORKING PARTY
NETWORKING HAPPY HOUR

Immediately following App Growth Summit is our on-site, open bar Appy Hour Reception,(courtesy of CleverTap, RevX & RocketLab)! Network for the final time today with your fellow attendees, have a libation (or more) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Sponsorships SOLD OUT!!! Thank You Very Much!

Title Sponsor

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Vishal Korlipara

"App Growth Summit is essential for growth marketers to network and stay up to speed on the newest strategies in the industry."

Vishal Korlipara, Future Fitness
Yuni Cho

"If you want to have a great time with great food and AWESOME people, attend AGS and connect! You won't regret coming!"

Yuni Cho, TapBlaze