App Growth Summit Berlin 2019

in partnership with APPSFLYER
May 23, 2019 Haus Ungarn • Karl-Liebknecht-Str. 9, 10178 Berlin, Germany
Overview Speakers Agenda

SOLD OUT EVENT!

App Growth Summit Berlin 2019 took place on 23 May, 2019, and was our second event in Germany after last year’s capacity-filled event! AGS Berlin 19 was sold out one week in advance, and contained only 13% vendors out of the 330+ experts in attendance.

The full day of 28 sessions was filled with key learnings from Thought-Leader Presentations, Expert-Led Panels, Publisher-to-Publisher Roundtables, a LiveStream Session, and an 80-minute Master Class Workshop to learn and discuss app growth strategies for Mobile Apps, Brands & Mobile Games!



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Companies Attended Include:

App Growth Summit Berlin 2019 - Companies Attending

2 Great Conferences – In the Same Week!

App Growth Summit Berlin 2019 took place one day after the ASO Conference in Berlin! Together, we offered a combination of content and experts you couldn’t find elsewhere! Attending both great conferences back-to-back in Berlin on 22-23 May and maximized our attendees’ education, connections, and growth strategies!

ASO Conference 2019 - Berlin

Expert Speakers

Luca Dell'Orletta
Luca Dell’Orletta Global Head of Mobile Products and Mobile Applications Nestlé
Nestlé
Namanja Djuric
Nemanja Djuric Mobile Product Manager Coca-Cola
Coca-Cola
David Mausolf
David Mausolf Vice President, User Acquisition Marketing Twentieth Century Fox
Twentieth Century Fox
Gessica Bicego
Gessica Bicego Director of Performance Marketing Blinkist
Blinkist
Thomas Petit
Thomas Petit Mobile Growth Consultant Thomasbcn
Lior Barak
Lior Barak Senior Data Project Manager Tale About Data
Tale About Data
Sharon Biggar
Sharon Biggar goin Chief Growth Officer goin
Goin
Andy Carvell - Phiture
Andy Carvell Partner Phiture
Phiture
Elsa Massoudi
Elsa Massoudi CRM Manager Omio
Omio (formerly GoEuro)
Tamy Ribeiro
Tamy Ribeiro Chief Evangelist & Head of Partnerships Wunder Mobility
Wunder Mobility
Anna Yukhtenko
Anna Yukhtenko Games Analyst Hutch
Jeff Aksengor
Jeff Aksengor Head of Global Growth Marketing Too Good To Go
Too Good To Go
Marichka Baluk
Marichka Baluk Senior Performance Marketing Manager Blinkist
Blinkist
Hichem Belouizdad
Hichem Belouizdad Sales Manager Liftoff
Liftoff
Vladimiro Bilancetti
Vladimiro Bilancetti Regional Director EMEIA Applift
Applift
Anna Boguslavska
Anna Boguslavska Blindfeed Engagement Manager Blindfeed
Blindfeed
John Bonten
John Bonten VP of Growth formerly Spotify
Spotify
Xavier Bourlard
Xavier Bourlard SVP International Growth & Programmatic Headway
Headway
Thomas Brooks
Thomas Brooks Mobile Marketing Specialist Delivery Hero
Delivery Hero
Gabi Castellan
Gabi Castellan Head of User Acquisition ilyon
ilyon_220
Sara Cole
Sara Cole Director of Marketing Eyecon Global
Eyecon
Luke Costley-White
Luke Costley-White Head of Facebook Asana Rebel
Asana Rebel
Maria Brigida Deleonardis
Maria Brigida Deleonardis Lead User Acquisition Free2Move
Free2Move
Lars Engelbrecht
Lars Engelbrecht Head of Display & Paid Social Marketing Omio
Omio (formerly GoEuro)
Peter Fodor
Peter Fodor Founder & CEO AppAgent
AppAgent
Trixie Ann Garcia
Trixie Ann Garcia Performance Marketing Manager Shpock
Shpock
Benno Hamann
Benno Hamann Head of CSM AppsFlyer
AppsFlyer
Erik Hegely
Erik Hegely Head of Performance Optimization Pixel Federation
Jegor Ivanov
Jegor Ivanov Growth Product Manager Jodel
Jodel
Ben Jeger
Ben Jeger Managing Director DACH & Nordics AppsFlyer
AppsFlyer
Suvi kava
Suvi Kava UX Analyst taiste
taiste
Andre Kempe - GrowBoat
André Kempe GrowBoat Admiral of the Fleet GrowBoat
Andrej Kugonic
Andrej Kugonic User Acquisition Manager Nordeus
Nordeus
Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO Incipia
Incipia logo
Saulo Marti
Saulo Marti 8fit VP of Marketing 8fit
8fit
George Natsvlishvili
George Natsvlishvili Glovo Head of Organic Growth Glovo
Glovo
Mario Perez Pereira
Mario Pérez Pereira Growth Engineer Lingokids
Lingokids
Lorenzo Rossi
Lorenzo Rossi Head of Marketing Free2Move
Free2Move
Marvin Rottenberg
Marvin Rottenberg Vice President of Marketing Ada Health
Ada Health
Florian Ruhenstroth-Bauer
Florian Ruhenstroth-Bauer Apps Partnerships Manager Google
Google
Valeria Semeraro
Valeria Semeraro Head of Performance Marketing Freeletics
Tim Shepherd
Tim Shepherd Creative Director, Playable Ads Wooga
Wooga
Ekaterina Shpadareva
Ekaterina Shpadareva User Acquisition Manager Runtastic
Runtastic
Orsolya Szabo
Orsolya Szabo Strategic Partnerships Lead MoPub
MoPub
Varun Thunuguntla
Varun Thunuguntla Marketing Director Idagio
IDAGIO
Christian von Hedemann
Christian von Hedemann Clue Head of User Acquisition Clue
Clue by Biowink
Lotta Weigeldt
Lotta Weigeldt Head of Growth formerly Runtastic
Runtastic
Philip Weiskirchen
Philip Weiskirchen Director of Sales, Europe Jampp
Jampp
Bastian Winterkemper
Bastian Winterkemper Client Partner Liftoff
Liftoff
Lenette Yap
Lenette Yap User Acquisition Manager Wargaming
Wargaming

Agenda

Full Agenda Main Stage Experts Corner Roundtables Workshop Room
8:00
Registration & Complimentary Breakfast Buffet
Networking Breakfast Buffet
9:00
Opening Remarks
Event Kick-Off!
9:10
MAIN STAGE
PRESENTATION: Is Retention REALLY the Most Important Thing?

Retention metric - something we love, fear and cherish at the same time. Analysts and product owners spend numerous hours researching, banging their heads against the wall, obsessing about it. Can it be that sometimes it is in vain? Should you get hung up on a metric and overlook something entirely different and unique? I am happy to share my experience, backed by real examples. Warning: This might hurt a little.

Anna Yukhtenko
Anna Yukhtenko Games Analyst, Hutch
9:30
MAIN STAGE
KEYNOTE: How to Successfully Manage a Portfolio of Over 100 Mobile Consumer Applications

Luca Dell'Orletta, Head of Mobile for the Nestlé Group, will share best practices on how to manage large Portfolios of Mobile applications in different categories. Learn how to stay in control while moving fast, select the best tools and services, continuous measure, learn and implement and much more in an insightful session from a digital leader of one of the biggest companies worldwide!

Luca Dell'Orletta
Luca Dell’Orletta Global Head of Mobile Products and Mobile Applications, Nestlé
9:50
MAIN STAGE
PRESENTATION: People-Based Attribution is The Holy Grail of Marketing

People-Based Attribution (PBA) has been evolving for years but thanks to mobile and the adoption of mobile-first marketing, we are closer than ever to reaching the Holy Grail. In the session, we'll dive deep into the benefits of PBA and how it's done.

Ben Jeger
Ben Jeger Managing Director DACH & Nordics, AppsFlyer
10:10
MAIN STAGE
KEYNOTE: The Agile Elephant: How to Scale to Multiple Countries, Yet Stay Flexible and Locally Relevant

Everyone seems to have growth in their job title these days, but rarely people realize growth comes with a price. Join this discussion if you are interested in the secret behind companies that have scaled up and stayed big for years.

Namanja Djuric
Nemanja Djuric Mobile Product Manager, Coca-Cola
10:30
MAIN STAGE
PRESENTATION: Programmatic Progress: 5 Traps to Avoid

Are you ready to up your mobile programmatic game? Maybe you’re even considering taking programmatic in-house? Before you take that next step, be sure you’re asking the right questions on 5 key topics that will impact your success, including user-level revenue data and in-app bidding. You’ll leave this session ready to return to your company armed with actionable insights that take your programmatic strategy to the next level.

Orsolya Szabo
Orsolya Szabo Strategic Partnerships Lead, MoPub
10:45
MAIN STAGE
PRESENTATION: Mastering the Art of Mobile Ad Creative

The average person is exposed to 5,000 ads a day, online and off. To be relevant, marketers need data and technology to gauge people’s context, and human creativity to craft the message that resonates. Liftoff will share insights from their first creative ever report, highlighting ad costs and engagement by ad creative format to help you benchmark your mobile ad creative performance. Learn best practices for all ad formats (video, interactive, banner, etc.) and understand the key drivers for designing high-performing ads. first ever creative report.

Bastian Winterkemper
Bastian Winterkemper Client Partner, Liftoff
11:00
NETWORKING BREAK
Networking Break!
Coffee/Beverages Courtesy of AppTweak
11:15
MAIN STAGE
PANEL: Connecting One Million Dots: Identifying the Best UA Channels Without Blowing Up Your Budget

There are as many UA Channels as there are languages in the world, and it seems like each one is speaking their own dialect. How do you know which ones you should explore? How can you develop the right mix for your UA strategies, and not become overly-dependent on single-channel strategies while at the same time not losing your entire budget on risky alternative channels? Should you dip your toe in the programmatic waters, or just stick to the Facebook/UAC duopoly? Our panel of Mobile App UA experts will help you figure out which channels might perform best for your business, and which you might want to steer clear of.

Xavier Bourlard
Xavier Bourlard SVP International Growth & Programmatic, Headway
Erik Hegely
Erik Hegely Head of Performance Optimization, Pixel Federation
Andre Kempe - GrowBoat
André Kempe GrowBoat Admiral of the Fleet, GrowBoat
Saulo Marti
Saulo Marti 8fit VP of Marketing, 8fit
Ekaterina Shpadareva
Ekaterina Shpadareva User Acquisition Manager, Runtastic
11:15
EXPERTS' CORNER ROOM
PRESENTATION: Take Control of Your Programmatic Advertising:
5 Things Learned Bringing In-App Programmatic Media Buying In-House

Sharon Biggar, Chief Growth Officer at goin, will walk through her 5 key takeaways following her journey to bring in-app programmatic media buying in-house last year. From choosing the right tech, to selecting the right inventory sources, to creating custom bidding optimization strategies. The shift didn't come without challenges, but ultimately, in-housing their programmatic strategy empowered the marketing team with insight and yielded better results than Social Point ever expected.

Sharon Biggar
Sharon Biggar goin Chief Growth Officer, goin
11:15
WORKSHOP ROOM
WORKSHOP: Automation Practical Steps
No Phones, No Computers!

In this 80-minute workshop, there will be NO PHONES OR COMPUTERS ALLOWED. Your expert instructor, Lior Barak from Tale About Data, will dive deep into the question, "How can we drive Automation in our organizations?"

In the session, you will learn:
1. Applying Automation Without Having an Engineer
2. Databases and Data
3. Reporting…Is This Truly Important?
4. Machines to Drive Automation

We will provide you with pen and paper, since there are no pictures allowed during this learning session about how to make Automation a reality in your organization!

Lior Barak
Lior Barak Senior Data Project Manager, Tale About Data
11:35
EXPERTS' CORNER ROOM
PRESENTATION: Role of Marketers in an Automated World

We believe in putting the right content in front of the right people and driving user acquisition through automation. What does that mean for you? Come join the Google Mobile Apps team on how to find your most valuable customers or players, and make the most of the tools available to you.

Florian Ruhenstroth-Bauer
Florian Ruhenstroth-Bauer Apps Partnerships Manager, Google
11:45
MAIN STAGE
PANEL: Engagement as the Key to Long-Term Sustainable Growth

Engagement is a key area of true growth. Relying solely on User Acquisition and constantly trying to accumulate new users will result in making your long-term growth strategies more difficult to achieve. Work smarter to grow your app by retaining your users longer through better engagement strategies.

Jeff Aksengor
Jeff Aksengor Head of Global Growth Marketing, Too Good To Go
Anna Boguslavska
Anna Boguslavska Blindfeed Engagement Manager, Blindfeed
Elsa Massoudi
Elsa Massoudi CRM Manager, Omio
Tamy Ribeiro
Tamy Ribeiro Chief Evangelist & Head of Partnerships, Wunder Mobility
Vladimiro Bilancetti
Vladimiro Bilancetti Regional Director EMEIA, Applift
11:55
EXPERTS' CORNER ROOM
PRESENTATION: 5 Tips to Convert Users with Smart App Onboarding!

App downloads look great, but do users really end up using your app? Take a look at how onboarding can convert prospects to clients. Suvi's talk will give you five tested tips – with examples!

Suvi kava
Suvi Kava UX Analyst, taiste
12:15
MAIN STAGE
PANEL: Incrementality in UA vs Retargeting

Join this panel discussion to hear from marketeers about their ways of measuring the incrementality of both UA & App Retargeting. We’ll cover everything including the differences, challenges, and the latest trends.

Marichka Baluk
Marichka Baluk Senior Performance Marketing Manager, Blinkist
Thomas Brooks
Thomas Brooks Mobile Marketing Specialist, Delivery Hero
Lars Engelbrecht
Lars Engelbrecht Head of Display & Paid Social Marketing, Omio
Trixie Ann Garcia
Trixie Ann Garcia Performance Marketing Manager, Shpock
Philip Weiskirchen
Philip Weiskirchen Director of Sales, Europe, Jampp
12:15
EXPERTS' CORNER ROOM
PRESENTATION: Learn How to Take on the UA Duopoly with THE AD-VENGERS!

When you run user acquisition campaigns at scale it’s not always efficient to rely only on the duopoly of Google and Facebook. In this presentation, we’ll see - in a very original way - some suggestions for implementing an omnichannel strategy, and how to take advantage of those channels you might never think could work for your business.

Lorenzo Rossi
Lorenzo Rossi Head of Marketing, Free2Move
12:40
NETWORKING LUNCH
Networking Lunch Buffet
Lunch Courtesy of Taptica
13:30
MAIN STAGE
Apple Watch Give-Away

We're going to be giving away an Apple Watch, courtesy of AppOnboard! Must be present to win this present, so see you there right after lunch!

13:35
MAIN STAGE
PANEL: Taming the Three Headed Dragon: How to Succeed with Apple Search Ads, Google UAC, and Facebook Ads

In this session of User Acquisition experts, we’ll dive into the best practices, successes and failures, when working with the 3 major UA platforms very closely with dedicated teams. We’ll discuss how Search Ads (Apple Search Ads) play a huge role in completing the channel mix by helping User Growth and Product Growth Team discover and validate a huge spectrum of intents and potential features. We’ll also discuss when, why and how to diversify your spend in regards to the Google/Facebook Duopoly vs Programmatic vs All Others.

Gabi Castellan
Gabi Castellan Head of User Acquisition, ilyon
Luke Costley-White
Luke Costley-White Head of Facebook, Asana Rebel
George Natsvlishvili
George Natsvlishvili Glovo Head of Organic Growth, Glovo
Thomas Petit
Thomas Petit Mobile Growth Consultant, Thomasbcn
Marvin Rottenberg
Marvin Rottenberg Vice President of Marketing, Ada Health
13:40
EXPERTS' CORNER ROOM
PRESENTATION: Experimenting With Virality

A product manager’s perspective on what viral loops are, where they belong, and how to grow a product through vitality. How to make users drive more users to your app — the process behind engineering for viral growth.

Jegor Ivanov
Jegor Ivanov Growth Product Manager, Jodel
13:45
ROUNDTABLE ROOM
Roundtables - Session 1
Conversion Optimization and Success Secrets

1. Conversion Optimization As Your Growth Driver
Discussion Led by Lott Weigeldt, Head of Growth, formerly with Runtastic

Move the needle on your key product metric to enable successful growth at this roundtable! Growth has often focused on user acquisition, but we need to look beyond those incoming numbers and understand and optimize in-product behavior. In this roundtable discussion, we will talk about your tactics to optimize conversions to engage or monetize users. Depending on your product, this could be uploading a photo, adding a friend, purchasing an in-app product or purchasing a subscription. Sharing best and worst practices about AB tests on conversion points, UI flows, optimization by user segmentation and any other conversion optimization you are currently tackling will allow us to learn from each other’s experience and accelerate growth within product.


2. The Success of an App is Not Only About Marketing
Discussion Led by Raffaele Triggiano, Independent Growth Consultant

Join this panel to hear from marketeers how they leverage the relationship with other teams such as product and engineering to not only achieve app growth but to continuously also improve also the product. Learn what others are doing and share what you are doing!

Lotta Weigeldt
Lotta Weigeldt Head of Growth, formerly Runtastic
Raffaele Triggiano
Raffaele Triggiano User Growth Lead, Ada Health
14:00
EXPERTS' CORNER ROOM
PRESENTATION: Going from Start-Up to 25 Million Registered Users

Launching a new app with 0 users is daunting, but is the starting point for every wildly successful (and not successful) app. In this session, you will learn real world tips for rapid growth on a shoestring budget including ASO, localization, smart media spend, and how to build a roadmap by listening to your customers.

Sara Cole
Sara Cole Director of Marketing, Eyecon Global
14:05
MAIN STAGE
PANEL: Identifying Value in TODAY’s Multi-Touch Attribution Solutions

Multi-Touch Attribution in Practice: How do I get my users to convert? How many touch points do I need and which type of touch points should they be?

Benno Hamann
Benno Hamann Head of CSM, AppsFlyer
Valeria Semeraro
Valeria Semeraro Head of Performance Marketing, Freeletics
Varun Thunuguntla
Varun Thunuguntla Marketing Director, Idagio
14:20
EXPERTS' CORNER ROOM
PRESENTATION: Real Time User Acquisition Campaign for World Cup 2018: Wins & Learnings

This is a case study how we used hyper targeted real time campaigns during the World Cup period to try to create most relevant connection between real life events and our User Acquisition campaigns. I will show how we achieved our goals, as well what we learnt to make these targeted campaigns even better for future big events.

Andrej Kugonic
Andrej Kugonic User Acquisition Manager, Nordeus
14:25
ROUNDTABLE ROOM
Roundtables - Session 2
ASO Roundtable | Combating Fraud | Content for Acquisition

1. ASO Roundtable
Discussion Led by Sara Cole, Director of Marketing, Eyecon Global

ASO (app store optimization) is vital for sustainable app growth. Join the roundtable discussion about implementing successful ASO strategies including keyword research, A/B testing, measuring results, the difference between Google Play and Apple and more.


2. Combating Fraud
Discussion Led by Thomas Brooks, Mobile Marketing Specialist, Delivery Hero

Fraud impacts all aspects of mobile marketing. As the market develops so too do more creative fraudsters. Join us to tackle the challenges in a rapidly changing environment. We will cover: What defines mobile fraud, and how do we quantify fraudulent activity. How to identify fraud in your campaigns, from attribution stealing to event spoofing. Finally, how can we counter fraud, and what methods can we take to prevent fraud in the future.


3. Content as an Acquisition Channel
Discussion Led by John Bonten, VP of Growth, formerly Spotify

John Bonten will share some of his experiences working with companies such as Spotify, Framer, Tinder, and Calm. Together, the roundtable participants will help to identify themes to discuss in depth such as building a knowledge base to improve usage of a product, how content is a very viable and important acquisition channel, and more!

John Bonten
John Bonten VP of Growth, formerly Spotify
Thomas Brooks
Thomas Brooks Mobile Marketing Specialist, Delivery Hero
Sara Cole
Sara Cole Director of Marketing, Eyecon Global
14:30
WORKSHOP ROOM
LIVESTREAM: The Other Side of Remarketing
LiveStream with Mobile Marketing Experts Facebook Group

Ask your questions while we stream and discuss the good and bad of remarketing with Anna Yukhtenko, Games Analyst at Hutch, the famous publisher of massive game titles like "Top Drives" or "Hill Dash!"

Anna Yukhtenko
Anna Yukhtenko Games Analyst, Hutch
Andre Kempe - GrowBoat
André Kempe GrowBoat Admiral of the Fleet, GrowBoat
14:35
MAIN STAGE
PANEL: Insider Secrets - How to Test New Acquisition Channels

It’s no doubt mobile marketers can’t rely on Facebook and Google only in 2019. But how to select the right ad networks for testing? What should be the minimum testing budget be and for how long? Should you go after broad or specific targeting to get a meaningful answer if the channel can scale quality traffic...? In this session, three top UA experts will give an in-depth look on how to effectively explore new channels from the perspective of a very different businesses: a mobile game, food delivery service and a mobility app.

Maria Brigida Deleonardis
Maria Brigida Deleonardis Lead User Acquisition, Free2Move
Peter Fodor
Peter Fodor Founder & CEO, AppAgent
Christian von Hedemann
Christian von Hedemann Wolt Head of Performance Marketing , Wolt
Lenette Yap
Lenette Yap User Acquisition Manager, Wargaming
14:40
EXPERTS' CORNER ROOM
PRESENTATION: Playable Ads: Things We Learned The Hard Way...So You Don't Have To

Wooga has been investing heavily into playable ads for their games since 2018. Tim Shepherd, Wooga's Creative Director for Playable Ads, will present insights around design best practices, production options, and optimizations for playables, interactive ads, and Instant Games!

Tim Shepherd
Tim Shepherd Creative Director, Playable Ads, Wooga
15:00
NETWORKING BREAK
Networking Break!
Coffee/Beverages Courtesy of AppTweak
15:15
MAIN STAGE
KEYNOTE: Building a Cross-Functional Growth Team

In the past 5 years, the requirements for building a Growth function have morphed from being a collection of marketers to one including Engineers, Product Managers, and Data Scientists. Learn about how FoxNext Games has structured their Growth group to operate on a lean and fast basis.

David Mausolf
David Mausolf Vice President, User Acquisition Marketing, Twentieth Century Fox
Lior Barak
Lior Barak Senior Data Project Manager, Tale About Data
Mario Perez Pereira
Mario Pérez Pereira Growth Engineer, Lingokids
15:55
MAIN STAGE
PRESENTATION: Scaling ROI Across Apple Search Ads and ASO

Apple Search Ads offers a unique opportunity as not only a high ROI User Acquisition channel, but also an essential component that can increase your ASO returns. Part one of this session will offer novel techniques for boosting your Search Ads ROI, and part two will explain the overlap between Search Ads and ASO, outlining key actions which can help you drive higher returns across both organic and paid.

Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO, Incipia
16:20
MAIN STAGE
FEATURED SESSION: Mobile Growth Nightmares
Live Podcast Recording

"Behind every success, there are multiple mistakes." Gessica Bicego (Blinkist) and Andy Carvell (Phiture) host a special live episode of their Mobile Growth Nightmares podcast, with special guests from the industry sharing their professional nightmare stories of times when they made mistakes, what went wrong and what they learned from them.

Andy Carvell - Phiture
Andy Carvell Partner, Phiture
Gessica Bicego
Gessica Bicego Director of Performance Marketing, Blinkist
17:00
MAIN STAGE
GAME SHOW: Which Ad Won?
Presented by Liftoff

Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish the winning ads from the losers? Find out as we showcase real world, A/B tested ad creatives in this interactive game show! Everyone gets to play so bring your game face. And yes, there are prizes involved!

Hichem Belouizdad
Hichem Belouizdad Sales Manager, Liftoff
17:30
NETWORKING HAPPY HOUR
Open Bar Reception & Happy Hour
Courtesy of Lab Cave!
9:00
Opening Remarks
Event Kick-Off!
9:10
PRESENTATION
Is Retention REALLY the Most Important Thing?

Retention metric - something we love, fear and cherish at the same time. Analysts and product owners spend numerous hours researching, banging their heads against the wall, obsessing about it. Can it be that sometimes it is in vain? Should you get hung up on a metric and overlook something entirely different and unique? I am happy to share my experience, backed by real examples. Warning: This might hurt a little.

Anna Yukhtenko
Anna Yukhtenko Games Analyst, Hutch
9:30
KEYNOTE PRESENTATION
How to Successfully Manage a Portfolio of Over 100 Mobile Consumer Applications

Luca Dell'Orletta, Head of Mobile for the Nestlé Group, will share best practices on how to manage large Portfolios of Mobile applications in different categories. Learn how to stay in control while moving fast, select the best tools and services, continuous measure, learn and implement and much more in an insightful session from a digital leader of one of the biggest companies worldwide!

Luca Dell'Orletta
Luca Dell’Orletta Global Head of Mobile Products and Mobile Applications, Nestlé
9:50
PRESENTATION
People-Based Attribution is The Holy Grail of Marketing

People-Based Attribution (PBA) has been evolving for years but thanks to mobile and the adoption of mobile-first marketing, we are closer than ever to reaching the Holy Grail. In the session, we'll dive deep into the benefits of PBA and how it's done.

Ben Jeger
Ben Jeger Managing Director DACH & Nordics, AppsFlyer
10:10
KEYNOTE PRESENTATION
The Agile Elephant: How to Scale to Multiple Countries, Yet Stay Flexible and Locally Relevant

Everyone seems to have growth in their job title these days, but rarely people realize growth comes with a price. Join this discussion if you are interested in the secret behind companies that have scaled up and stayed big for years.

Namanja Djuric
Nemanja Djuric Mobile Product Manager, Coca-Cola
10:30
PRESENTATION
Programmatic Progress: 5 Traps to Avoid

Are you ready to up your mobile programmatic game? Maybe you’re even considering taking programmatic in-house? Before you take that next step, be sure you’re asking the right questions on 5 key topics that will impact your success, including user-level revenue data and in-app bidding. You’ll leave this session ready to return to your company armed with actionable insights that take your programmatic strategy to the next level.

Orsolya Szabo
Orsolya Szabo Strategic Partnerships Lead, MoPub
10:45
PRESENTATION
Mastering the Art of Mobile Ad Creative

The average person is exposed to 5,000 ads a day, online and off. To be relevant, marketers need data and technology to gauge people’s context, and human creativity to craft the message that resonates. Liftoff will share insights from their first creative ever report, highlighting ad costs and engagement by ad creative format to help you benchmark your mobile ad creative performance. Learn best practices for all ad formats (video, interactive, banner, etc.) and understand the key drivers for designing high-performing ads. first ever creative report.

Bastian Winterkemper
Bastian Winterkemper Client Partner, Liftoff
11:00
NETWORKING BREAK
Networking Break!
Coffee/Beverages Courtesy of AppTweak
11:15
DISCUSSION PANEL
Connecting One Million Dots: Identifying the Best UA Channels Without Blowing Up Your Budget

There are as many UA Channels as there are languages in the world, and it seems like each one is speaking their own dialect. How do you know which ones you should explore? How can you develop the right mix for your UA strategies, and not become overly-dependent on single-channel strategies while at the same time not losing your entire budget on risky alternative channels? Should you dip your toe in the programmatic waters, or just stick to the Facebook/UAC duopoly? Our panel of Mobile App UA experts will help you figure out which channels might perform best for your business, and which you might want to steer clear of.

Xavier Bourlard
Xavier Bourlard SVP International Growth & Programmatic, Headway
Erik Hegely
Erik Hegely Head of Performance Optimization, Pixel Federation
Andre Kempe - GrowBoat
André Kempe GrowBoat Admiral of the Fleet, GrowBoat
Saulo Marti
Saulo Marti 8fit VP of Marketing, 8fit
Ekaterina Shpadareva
Ekaterina Shpadareva User Acquisition Manager, Runtastic
11:45
DISCUSSION PANEL
Engagement as the Key to Long-Term Sustainable Growth

Engagement is a key area of true growth. Relying solely on User Acquisition and constantly trying to accumulate new users will result in making your long-term growth strategies more difficult to achieve. Work smarter to grow your app by retaining your users longer through better engagement strategies.

Jeff Aksengor
Jeff Aksengor Head of Global Growth Marketing, Too Good To Go
Anna Boguslavska
Anna Boguslavska Blindfeed Engagement Manager, Blindfeed
Elsa Massoudi
Elsa Massoudi CRM Manager, Omio
Tamy Ribeiro
Tamy Ribeiro Chief Evangelist & Head of Partnerships, Wunder Mobility
Vladimiro Bilancetti
Vladimiro Bilancetti Regional Director EMEIA, Applift
12:15
DISCUSSION PANEL
Incrementality in UA vs Retargeting

Join this panel discussion to hear from marketeers about their ways of measuring the incrementality of both UA & App Retargeting. We’ll cover everything including the differences, challenges, and the latest trends.

Marichka Baluk
Marichka Baluk Senior Performance Marketing Manager, Blinkist
Thomas Brooks
Thomas Brooks Mobile Marketing Specialist, Delivery Hero
Lars Engelbrecht
Lars Engelbrecht Head of Display & Paid Social Marketing, Omio
Trixie Ann Garcia
Trixie Ann Garcia Performance Marketing Manager, Shpock
Philip Weiskirchen
Philip Weiskirchen Director of Sales, Europe, Jampp
12:40
NETWORKING LUNCH
Networking Lunch Buffet
Lunch Courtesy of Taptica
13:30
SPECIAL BREAK SESSION
Apple Watch Give-Away

We're going to be giving away an Apple Watch, courtesy of AppOnboard! Must be present to win this present, so see you there right after lunch!

13:35
DISCUSSION PANEL
Taming the Three Headed Dragon: How to Succeed with Apple Search Ads, Google UAC, and Facebook Ads

In this session of User Acquisition experts, we’ll dive into the best practices, successes and failures, when working with the 3 major UA platforms very closely with dedicated teams. We’ll discuss how Search Ads (Apple Search Ads) play a huge role in completing the channel mix by helping User Growth and Product Growth Team discover and validate a huge spectrum of intents and potential features. We’ll also discuss when, why and how to diversify your spend in regards to the Google/Facebook Duopoly vs Programmatic vs All Others.

Gabi Castellan
Gabi Castellan Head of User Acquisition, ilyon
Luke Costley-White
Luke Costley-White Head of Facebook, Asana Rebel
George Natsvlishvili
George Natsvlishvili Glovo Head of Organic Growth, Glovo
Thomas Petit
Thomas Petit Mobile Growth Consultant, Thomasbcn
Marvin Rottenberg
Marvin Rottenberg Vice President of Marketing, Ada Health
14:05
DISCUSSION PANEL
Identifying Value in TODAY’s Multi-Touch Attribution Solutions

MTA in Practice: How do I get my users to convert? How many touch points do I need and which type of touch points should they be?

Benno Hamann
Benno Hamann Head of CSM, AppsFlyer
Valeria Semeraro
Valeria Semeraro Head of Performance Marketing, Freeletics
Varun Thunuguntla
Varun Thunuguntla Marketing Director, Idagio
14:35
DISCUSSION PANEL
Insider Secrets - How to Test New Acquisition Channels
Maria Brigida Deleonardis
Maria Brigida Deleonardis Lead User Acquisition, Free2Move
Peter Fodor
Peter Fodor Founder & CEO, AppAgent
Christian von Hedemann
Christian von Hedemann Wolt Head of Performance Marketing , Wolt
Lenette Yap
Lenette Yap User Acquisition Manager, Wargaming
15:00
NETWORKING BREAK
Networking Break!
Coffee/Beverages Courtesy of AppTweak
15:15
KEYNOTE PRESENTATION
Building a Cross-Functional Growth Team

In the past 5 years, the requirements for building a Growth function have morphed from being a collection of marketers to one including Engineers, Product Managers, and Data Scientists. Learn about how FoxNext Games has structured their Growth group to operate on a lean and fast basis.

David Mausolf
David Mausolf Vice President, User Acquisition Marketing, Twentieth Century Fox
Lior Barak
Lior Barak Senior Data Project Manager, Tale About Data
Mario Perez Pereira
Mario Pérez Pereira Growth Engineer, Lingokids
15:55
PRESENTATION
Scaling ROI Across Apple Search Ads and ASO

Apple Search Ads offers a unique opportunity as not only a high ROI User Acquisition channel, but also an essential component that can increase your ASO returns. Part one of this session will offer novel techniques for boosting your Search Ads ROI, and part two will explain the overlap between Search Ads and ASO, outlining key actions which can help you drive higher returns across both organic and paid.

Gabe Kwakyi
Gabe Kwakyi Co-Founder & CEO, Incipia
16:20
FEATURED SESSION
Mobile Growth Nightmares
Live Podcast Recording

"Behind every success, there are multiple mistakes." Gessica Bicego (Blinkist) and Andy Carvell (Phiture) host a special live episode of their Mobile Growth Nightmares podcast, with special guests from the industry sharing their professional nightmare stories of times when they made mistakes, what went wrong and what they learned from them.

Gessica Bicego
Gessica Bicego Director of Performance Marketing, Blinkist
Andy Carvell - Phiture
Andy Carvell Partner, Phiture
17:00
SPECIAL SESSION
GAME SHOW: Which Ad Won?
Presented by Liftoff

Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish the winning ads from the losers? Find out as we showcase real world, A/B tested ad creatives in this interactive game show! Everyone gets to play so bring your game face. And yes, there are prizes involved!

Hichem Belouizdad
Hichem Belouizdad Sales Manager, Liftoff
17:30
NETWORKING HAPPY HOUR
Open Bar Reception & Happy Hour
Courtesy of Lab Cave!
11:15
PRESENTATION
Take Control of Your Programmatic Advertising:
5 Things Learned Bringing In-App Programmatic Media Buying In-House

Sharon Biggar, Chief Growth Officer at goin, will walk through her 5 key takeaways following her journey to bring in-app programmatic media buying in-house last year. From choosing the right tech, to selecting the right inventory sources, to creating custom bidding optimization strategies. The shift didn't come without challenges, but ultimately, in-housing their programmatic strategy empowered the marketing team with insight and yielded better results than Social Point ever expected.

Sharon Biggar
Sharon Biggar goin Chief Growth Officer, goin
11:35
PRESENTATION
Role of Marketers in an Automated World

We believe in putting the right content in front of the right people and driving user acquisition through automation. What does that mean for you? Come join the Google Mobile Apps team on how to find your most valuable customers or players, and make the most of the tools available to you.

Florian Ruhenstroth-Bauer
Florian Ruhenstroth-Bauer Apps Partnerships Manager, Google
11:55
PRESENTATION
5 Tips to Convert Users with Smart App Onboarding!

App downloads look great, but do users really end up using your app? Take a look at how onboarding can convert prospects to clients. Suvi's talk will give you five tested tips – with examples!

Suvi kava
Suvi Kava UX Analyst, taiste
12:15
PRESENTATION
Learn How to Take on the UA Duopoly with THE AD-VENGERS!

When you run user acquisition campaigns at scale it’s not always efficient to rely only on the duopoly of Google and Facebook. In this presentation, we’ll see - in a very original way - some suggestions for implementing an omnichannel strategy, and how to take advantage of those channels you might never think could work for your business.

Lorenzo Rossi
Lorenzo Rossi Head of Marketing, Free2Move
12:40
BREAK
Networking Lunch Buffet
Courtesy of Taptica
13:40
PRESENTATION
Experimenting With Virality

A product manager’s perspective on what viral loops are, where they belong, and how to grow a product through vitality. How to make users drive more users to your app — the process behind engineering for viral growth.

Jegor Ivanov
Jegor Ivanov Growth Product Manager, Jodel
14:00
PRESENTATION
Going from Start-Up to 25 Million Registered Users

Launching a new app with 0 users is daunting, but is the starting point for every wildly successful (and not successful) app. In this session, you will learn real world tips for rapid growth on a shoestring budget including ASO, localization, smart media spend, and how to build a roadmap by listening to your customers.

Sara Cole
Sara Cole Director of Marketing, Eyecon Global
14:20
PRESENTATION
Real Time User Acquisition Campaign for World Cup 2018: Wins & Learnings

This is a case study how we used hyper targeted real time campaigns during the World Cup period to try to create most relevant connection between real life events and our User Acquisition campaigns. I will show how we achieved our goals, as well what we learnt to make these targeted campaigns even better for future big events.

Andrej Kugonic
Andrej Kugonic User Acquisition Manager, Nordeus
14:40
PRESENTATION
Playable Ads: Things We Learned The Hard Way...So You Don't Have To

Wooga has been investing heavily into playable ads for their games since 2018. Tim Shepherd, Wooga's Creative Director for Playable Ads, will present insights around design best practices, production options, and optimizations for playables, interactive ads, and Instant Games!

Tim Shepherd
Tim Shepherd Creative Director, Playable Ads, Wooga
13:45
ROUNDTABLE DISCUSSIONS:
Roundtables - Session 1
Conversion Optimization and Success Secrets

1. Conversion Optimization As Your Growth Driver
Discussion Led by Lott Weigeldt, Head of Growth, formerly with Runtastic

Move the needle on your key product metric to enable successful growth at this roundtable! Growth has often focused on user acquisition, but we need to look beyond those incoming numbers and understand and optimize in-product behavior. In this roundtable discussion, we will talk about your tactics to optimize conversions to engage or monetize users. Depending on your product, this could be uploading a photo, adding a friend, purchasing an in-app product or purchasing a subscription. Sharing best and worst practices about AB tests on conversion points, UI flows, optimization by user segmentation and any other conversion optimization you are currently tackling will allow us to learn from each other’s experience and accelerate growth within product.


2. The Success of an App is Not Only About Marketing
Discussion Led by Raffaele Triggiano, Independent Growth Consultant

Join this panel to hear from marketeers how they leverage the relationship with other teams such as product and engineering to not only achieve app growth but to continuously also improve also the product. Learn what others are doing and share what you are doing!

Lotta Weigeldt
Lotta Weigeldt Head of Growth, formerly Runtastic
Raffaele Triggiano
Raffaele Triggiano User Growth Lead, Ada Health
14:25
ROUNDTABLE DISCUSSIONS: Session 2
Roundtables - Session 2
ASO Roundtable | Combating Fraud | Content for Acquisition

1. ASO Roundtable
Discussion Led by Sara Cole, Director of Marketing, Eyecon Global

ASO (app store optimization) is vital for sustainable app growth. Join the roundtable discussion about implementing successful ASO strategies including keyword research, A/B testing, measuring results, the difference between Google Play and Apple and more.


2. Combating Fraud
Discussion Led by Thomas Brooks, Mobile Marketing Specialist, Delivery Hero

Fraud impacts all aspects of mobile marketing. As the market develops so too do more creative fraudsters. Join us to tackle the challenges in a rapidly changing environment. We will cover: What defines mobile fraud, and how do we quantify fraudulent activity. How to identify fraud in your campaigns, from attribution stealing to event spoofing. Finally, how can we counter fraud, and what methods can we take to prevent fraud in the future.


3. Content as an Acquisition Channel
Discussion Led by John Bonten, VP of Growth, formerly Spotify

John Bonten will share some of his experiences working with companies such as Spotify, Framer, Tinder, and Calm. Together, the roundtable participants will help to identify themes to discuss in depth such as building a knowledge base to improve usage of a product, how content is a very viable and important acquisition channel, and more!

John Bonten
John Bonten VP of Growth, formerly Spotify
Thomas Brooks
Thomas Brooks Mobile Marketing Specialist, Delivery Hero
Sara Cole
Sara Cole Director of Marketing, Eyecon Global
11:15
WORKSHOP
Automation Practical Steps

In this 80-minute workshop, there will be NO PHONES OR COMPUTERS ALLOWED. Your expert instructor, Lior Barak from Tale About Data, will dive deep into the question, "How can we drive Automation in our organizations?"

In the session, you will learn:
1. Applying Automation Without Having an Engineer
2. Databases and Data
3. Reporting…Is This Truly Important?
4. Machines to Drive Automation

We will provide you with pen and paper, since there are no pictures allowed during this learning session about how to make Automation a reality in your organization!

Lior Barak
Lior Barak Senior Data Project Manager, Tale About Data
14:30
LiveStream
LIVESTREAM: The Other Side of Remarketing
LiveStream with Mobile Marketing Experts Facebook Group

Ask your questions while we stream and discuss the good and bad of remarketing with Anna Yukhtenko, Games Analyst at Hutch, the famous publisher of massive game titles like "Top Drives" or "Hill Dash!"

Anna Yukhtenko
Anna Yukhtenko Games Analyst, Hutch
Andre Kempe - GrowBoat
André Kempe GrowBoat Admiral of the Fleet, GrowBoat

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App Growth Summit Testimonials

Bianca Chan

"The App Growth Summit gave me a glimpse into how successful ventures manage a strong and unique brand. As a co-founder of a young startup less than a year old, there are many marketing challenges I look forward to tackling."

Bianca Chan, Octane Technologies
Carolina Agueda

""Excelente evento e conteúdo rico."

"Excellent event, and rich content.""

Carolina Agueda, Sharecare Brasil