App Growth Summit Berlin 2024

16 May 2024 9:00 • The Spreespeicher • Stralauer Allee 2, Berlin
Overview Speakers Agenda Sponsors

450 app growth experts joined us where the heartbeat of Berlin syncs with the rhythm of app growth! App Growth Summit Berlin 2024 returned for its 6th year with our biggest production yet! Hundreds experienced a brand new, larger venue with an entire floor of activations & networking! Mobile App Experts from across the world supercharged their app growth strategy in the vibrant scene of Berlin!

 3 Rooms of Curated Content!

App Growth Summit Berlin 2024 Content Rooms


Hélène Gainand
Hélène Gainand Google Privacy Partnerships Lead for Android, EMEA Google
Google
Giulia Penna
Giulia Penna Clue Head of CRM Clue
Clue by Biowink
Anastasia Shuishbaieva
Anastasia Shuishbaieva Gismart VP Performance Marketing Gismart
Gismart
Ali Mehrabiyan
Ali Mehrabiyan Vinted Sr. Digital Marketing Manager Vinted
Vinted 2024
Rodolphe Helderwerdt
Rodolphe Helderwerdt Tandem Head of Marketing Tandem
Tandem
Federica Pezzetti
Federica Pezzetti Delivery Hero Head of Performance Marketing Growth - EMEA Delivery Hero
Delivery Hero
Aiste Grazyte
Aiste Grazyte Nord Security Mobile Partnerships Director Nord Security
Nord Security
Axel Kauffman
Axel Kauffmann Holiday Pirates Mobile Marketing Manager Holiday Pirates
Holiday Pirates
Max Amelang
Max Amelang Prematch Product Marketing Manager Prematch
Prematch
Marichka Baluk 2024
Marichka Baluk Zenjob CMO Zenjob
Zenjob 2024
Lior Barak
Lior Barak App Growth Expert App Growth Expert Data Experts & Hummus Lover
App Growth Expert
Hanzade Bayulken
Hanzade Bayulken Wooga Performance Marketing Manager Wooga
Wooga
Gessica Bicego
Gessica Bicego Paired CMO Paired
Paired
Sara Camden
Sara Camden InMobi Head of Product Marketing, App Performance InMobi
InMobi
Dimi Chatzigiannopoulos
Dimi Chatzigiannopoulos CleverTap Account Executive CleverTap
CleverTap
Alessandro Citti
Alessandro Citti GameDuell CRM Team Lead GameDuell
GameDuell
Gary Danks
Gary Danks Kochava GM - AIM Kochava
Kochava
Christian Eckhardt
Christian Eckhardt Customlytics CEO Customlytics
Customlytics
Ben Jeger
Ben Jeger Moloco VP EMEA Moloco
Moloco
Pan Katsukis 2024
Pan Katsukis Remerge CEO & Co-Founder Remerge
Remerge
Peter Koczak
Peter Koczak YouAppi Director of Partnerships EMEA YouAppi
YouAppi
Gabe Kwakyi 2024
Gabe Kwakyi Lingvano CEO Lingvano
Lingvano
Cindy Lin
Cindy Lin ABOUT YOU Senior Performance Marketing Manager ABOUT YOU
About You 2024
Quoc Anh Luong
Quoc Anh Luong Vinted ASO Manager Vinted
Vinted 2024
Anika Maini
Anika Maini App Growth Expert Performance Marketing Director App Growth Expert
App Growth Expert
Maksym Mikhedov
Max Mikhedov Easybrain Lead UA Easybrain
Easybrain
Lucas Moscon
Lucas Moscón Monkey Taps Sr Paid UA Manager Monkey Taps
Monkey Taps
Mark Mukhin
Mark Mukhin AutoScout24 Sr Apps Marketing Manager AutoScout24
AutoScout24
Julia Onuchina
Julia Onuchina AppLovin Director EMEA Non-Gaming AppLovin
AppLovin
Bruno Romão Rodrigues
Bruno Romão Rodrigues FREE NOW Regional Digital Marketing Lead FREE NOW
FREE NOW logo 2024
Asya Paloni Welltory VP of Strategy Welltory
Welltory
Maor Sadra 2024
Maor Sadra INCRMNTAL CEO & Co-Founder INCRMNTAL
incrmntal
Boaz Cohen Edge226 Chief Revenue Officer
Ara Salbashian FREE NOW Head of Digital Marketing FREE NOW
FREE NOW logo 2024
Semih Sengolge
Semih Sengolge Trendyol CRM Lead Trendyol
Trendyol
Francesca Stratenwerth
Francesca Stratenwerth Kitchen Stories Senior CRM Manager Kitchen Stories
Kitchen Stories
Arun Srinivasan
Arun Srinivasan Clarisights CEO Clarisights
Clarisights
Robert Vaternam
Robert Vaternam Freeletics Senior CRM Manager Freeletics
Freeletics
Andre Wagner
Andre Wagner Taxfix Director of Data Analytics Taxfix
TaxFix 2024
Bastian Winterkemper 2021
Bastian Winterkemper Jampp VP EMEA Jampp
Jampp

24+ Sessions Across 3 Rooms
Unveiled The Latest App Growth Strategies!

Hundreds of invite-only, hand-picked experts immersed themselves across 3 rooms of custom-curated sessions, roundtables, and discussions – all breaking down everything they needed to set their 2024 strategy into momentum!

 

AGS NYC 24 - Content


See Highlights from App Growth Summit Berlin 2024:


The Official AGS Berlin Spree Club After Party!

Immediately following the event, was our Official AGS Berlin After Party right on the Spree Riverside! The Open Bar After Party featured a Live DJ Set, River Golf, and an on-site Food Truck!

App Growth Summit Berlin 2024 After Party


• Best-In-Class Networking in Berlin with 450 Experts •

Hundreds of app growth experts from major brands, apps, and games from all over the world expanded their professional circle, learned the latest strategies, and made authentic connections at our largest event of the year!

Companies Attending Included:

AGS Berlin 2024 Companies & Brands Attending


Check Out The Photos From the Event!

Main Stage Workshops Roundtables
8:00
DOORS OPEN
Breakfast & Networking

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, courtesy of AppTweak, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:00
EVENT START
Event Kick-Off!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:30
PRESENTATION
Leveraging Community Enthusiasm to Fuel App Growth

Discover how to transform active users into your app's most passionate advocates. This talk will guide you through real-life and actionable examples from leading apps across various categories, showcasing how to leverage user enthusiasm for universal growth. Learn practical tips for engaging with your users' naturally and integrating them into your app's journey, ultimately enhancing loyalty from day one. Plus, gain insights from both do's and don'ts to navigate your community strategy with confidence.

Max Amelang
Max Amelang Prematch Product Marketing Manager, Prematch
9:55
PRESENTATION
The Next Generation of Ad Creatives
How to Improve Your Process

As automation becomes the norm for UA strategy, creatives still require a human copilot. Join Julia Onuchina, Director of EMEA, Non-Gaming at AppLovin, for a compelling deep-dive into the next generation of ads and how you can harness your creative edge in the increasingly automated world of digital advertising. Julia will showcase successful creative examples and share essential learnings and best practices from high-performing ads. The session will also provide an insightful look into the role of generative AI in supercharging creative production, and how using these invaluable tools will help you swiftly adapt to trends and experiment widely, thus significantly amplifying creative output.

Julia Onuchina
Julia Onuchina AppLovin Director EMEA Non-Gaming, AppLovin
10:20
PRESENTATION
The Efficiency Conundrum:
Building Profitable Customer Engagement Programs on a Tight Budget

In the past, marketing teams had seemingly endless budgets and were encouraged to take risks and learn from their mistakes. However, times have changed, and marketing budgets are being reduced while marketers are expected to deliver better results. This creates a paradox for marketing teams that are expected to achieve more with fewer resources. The focus on marketing efficiency has become more crucial than ever before. So, what can marketers do to succeed in this new environment?

Dimi Chatzigiannopoulos
Dimi Chatzigiannopoulos CleverTap Account Executive, CleverTap
10:40
NETWORKING BREAK
Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:00
PANEL
Balancing Acts
Navigating Brand and Performance in UA App Campaigns

Join us as industry leaders unravel the complexities of digital marketing campaigns, from initial structuring to advanced performance optimization. Learn how to navigate the challenges of bid management, make strategic use of automation, and adapt metrics and measurement strategies to your company’s lifecycle. This panel will also cover essential aspects of budget distribution and team skills setup to ensure your campaigns thrive in any market condition.

Mark Mukhin
Mark Mukhin AutoScout24 Sr Apps Marketing Manager, AutoScout24
Gessica Bicego
Gessica Bicego Paired CMO, Paired
Bastian Winterkemper 2021
Bastian Winterkemper Jampp VP EMEA, Jampp
11:35
PRESENTATION
AI Isn’t Here to Kill Us...
But It Sure Will Change Everything We Knew About Optimization

What 25 years of unlimited user access lead to, how Meta, Google, AppLovin were able to use AI all thanks to Apple, and why and why the imminent demise of the attribution postback will lead to a healthy separation of powers between Advertisers and Ad Platforms.

Maor Sadra 2024
Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL
Moti Tal 2024
Moti Tal INCRMNTAL CTO & Co-Founder, INCRMNTAL
12:00
PANEL
Unlocking App Growth:
How to Get Real Results with Today’s Marketing Limitations

Performance Marketing teams have ongoing constraints - tighter efficiency targets, reduced resourcing, less flexibility on ad platforms, etc. Yet, growth expectations aren't getting smaller. So, how do some of the most complex businesses achieve growth in light of this? Join Clarisights CEO Arun Srinivasan and app acquisition leaders from Delivery Hero and ABOUT YOU to gain valuable insights and tactics for achieving growth goals in spite of these challenges.

Arun Srinivasan
Arun Srinivasan Clarisights CEO, Clarisights
Federica Pezzetti
Federica Pezzetti Delivery Hero Head of Performance Marketing Growth - EMEA, Delivery Hero
Cindy Lin
Cindy Lin ABOUT YOU Senior Performance Marketing Manager, ABOUT YOU
12:30
Fully-Catered Lunch
Networking Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

13:30
PANEL
Channeling Success
Navigating the Dynamics of Mobile App User Acquisition Channels

Join our panel of experts as they share insights into optimizing user acquisition strategies across various app channels. Learn how in-app events and promotional content can significantly enhance visibility and engagement, and the benefits of getting your app featured by store editorial teams. We'll explore the complexities of managing UA through MMPs, tackling fraud effectively, and quantifying the real impact of marketing spend with methods like MMM and Incrementality Tests.

Aiste Grazyte
Aiste Grazyte Nord Security Mobile Partnerships Director, Nord Security
Quoc Anh Luong
Quoc Anh Luong Vinted ASO Manager, Vinted
Gary Danks
Gary Danks Kochava GM - AIM, Kochava
Anika Maini
Anika Maini App Growth Expert Performance Marketing Director, App Growth Expert
14:05
PANEL
Efficiency in Action
Cost-Effective Strategies for Mobile App Growth

Explore strategies to enhance your mobile app's growth without breaking the bank in this insightful panel discussion. Experts will share their experiences with growth tactics and hacks, including conversion rate optimization, referral programs, and the influential power of user-generated content and influencers. Learn how to prioritize engagement over acquisition and discover innovative ways to utilize AI for creating localized ad content and developing viral product features.

Marichka Baluk 2024
Marichka Baluk Zenjob CMO, Zenjob
Rodolphe Helderwerdt
Rodolphe Helderwerdt Tandem Head of Marketing, Tandem
Andre Wagner
Andre Wagner Taxfix Director of Data Analytics, Taxfix
Ben Jeger
Ben Jeger Moloco VP EMEA, Moloco
14:40
PRESENTATION
Elevating Creative Production
AI & Automation Insights

Join us for a session where innovation meets creativity, revolutionizing traditional creative production tactics. Discover how integrating AI tools and automation has not only streamlined our creative processes but also significantly increased the quantity of top-performing creatives produced, all without expanding our team or extending work hours.

Anastasia Shuishbaieva
Anastasia Shuishbaieva Gismart VP Performance Marketing, Gismart
15:00
NETWORKING BREAK
Afternoon Networking Break!

Taking another networking break will allow you to power up on some snacks, courtesy of NEXXEN, and networking ahead of our final block of custom content!

15:20
PANEL
Cultivating Loyalty
Innovative CRM and Retention Tactics for Apps

This panel brings together seasoned professionals to explore effective CRM and retention strategies that drive app growth. Gain insights into personalizing user experiences to foster loyalty, how engagement can lead to higher conversion rates, and the role of gamification in user retention. Speakers will also discuss the strategic implementation of subscription models and the critical role of promotional strategies in lifecycle marketing to keep users engaged and active.

Giulia Penna
Giulia Penna Clue Head of CRM, Clue
Semih Sengolge
Semih Sengolge Trendyol CRM Lead, Trendyol
Francesca Stratenwerth
Francesca Stratenwerth Kitchen Stories Senior CRM Manager, Kitchen Stories
Alessandro Citti
Alessandro Citti GameDuell CRM Team Lead, GameDuell
15:55
PANEL
Creative Conversions
Innovating Ad Creatives for Optimal Impact

Step into the creative realm where artistry and data collide to redefine advertising success. This panel discussion features industry creatives who have mastered the art of lowering CPIs and enhancing ROI through innovative approaches like user-generated content and hyper-localization. Get the scoop on advanced creative testing strategies and the automation techniques that streamline optimization in massive campaigns, ensuring every pixel pays its way to performance.

Hanzade Bayulken
Hanzade Bayulken Wooga Performance Marketing Manager, Wooga
Maksym Mikhedov
Max Mikhedov Easybrain Lead UA, Easybrain
Boaz Cohen Edge226 Chief Revenue Officer
Ara Salbashian FREE NOW Head of Digital Marketing, FREE NOW
Axel Kauffman
Axel Kauffmann Holiday Pirates Mobile Marketing Manager, Holiday Pirates
16:30
PANEL
Reignite and Reconnect
Mastering Re-engagement in Mobile Apps

Revitalize your mobile app's user base with powerful retargeting strategies unveiled in this engaging panel session. Experts will share their secrets on crafting re-engagement campaigns that not only capture attention but also ensure sustained user activity. Discover the creative nuances that make these campaigns successful and gather valuable insights on leveraging learnings to enhance user retention. Turn fleeting interactions into lasting engagements and maximize your app's potential.

Ali Mehrabiyan
Ali Mehrabiyan Vinted Sr. Digital Marketing Manager, Vinted
Bruno Romão Rodrigues
Bruno Romão Rodrigues FREE NOW Regional Digital Marketing Lead, FREE NOW
Peter Koczak
Peter Koczak YouAppi Director of Partnerships EMEA, YouAppi
17:00
NETWORKING PARTY
AGS Berlin Official After Party!

Immediately following App Growth Summit is our on-site After Party! Network for the final time today with your fellow attendees, have a libation (or three) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Powered by Appier, Liftoff, Mintegral, and Smadex!

Spree Club After Party

11:00
WORKSHOP PRESENTATION
Shaping Android’s Privacy Sandbox

As mobile advertising adapts to prioritize user privacy, industry players are navigating through the changes in regulations and technological standards. Join Remerge's CEO & Co-Founder, Pan, and Hélène Gainand, Privacy Partnerships Lead for Android at Google, as they delve into the latest developments in shaping Android’s Privacy Sandbox. Discover the forthcoming changes advertisers can anticipate and gain invaluable insights on how to excel in a privacy-first era.

Pan Katsukis 2024
Pan Katsukis Remerge CEO & Co-Founder, Remerge
Hélène Gainand
Hélène Gainand Google Privacy Partnerships Lead for Android, EMEA, Google
11:30
WORKSHOP PRESENTATION
Unlocking Growth in the New Mobile Era

A new era of mobile growth is upon us where privacy takes center stage. This workshop will look back on key milestones and learnings throughout the evolution of the app economy, and look ahead to how app marketers can not only thrive today, but embrace what’s next with confidence.

Key Takeaways:
• Gain actionable insights into modern mobile user behavior and operating system trends
• Hear real-world stories of how leading app marketers are making smart use of today’s data and innovation to drive growth today
• Get practical advice on how to balance current growth priorities while preparing for what’s to come

Sara Camden
Sara Camden InMobi Head of Product Marketing, App Performance, InMobi
12:00
WORKSHOP PRESENTATION
Real Talk on Burnout
What to Do When Shit Hits the Fan for You or Your Colleagues

Join CEO and certified career coach Gabe Kwakyi, to find what happens when things go south. Gabe will recount hard lessons learned on a journey from overworked overachiever, to burnout breaking point, to transforming his approach to work and life to be a sustainable high performer. You’ll learn from real life experience and walk away with tips on how to navigate burnout – both personally and as a leader.

Gabe Kwakyi 2024
Gabe Kwakyi Lingvano CEO, Lingvano
12:30
Fully-Catered Lunch
Networking Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

13:30
WORKSHOP PRESENTATION
Decoding iOS
Measurement Methods Made Simple

In this technical but exciting presentation, Lucas dives into the pillars of modern mobile app measurement, the fundamentals of SKAdNetwork, and how app developers can benefit from the new server-to-server ecosystem. You will understand the trade-off between different iOS conversion values schema, how to work with raw data activity, the limitations you will face, and how to use your first-party data to improve your decision-making process. Made by a non-developer for non-developers, so even if you are not a technical person, you will get to learn:

• The basics and how we get to 2024
• The trade-offs and limitations
• How to think to build a solid SKAN CV schema
• The power of working with raw data

Lucas Moscon
Lucas Moscón Monkey Taps Sr Paid UA Manager, Monkey Taps
14:05
WORKSHOP PRESENTATION
Beyond Basics
Prompt Engineering for CRM - & Content Manager

In our fast-paced digital era, the knack for effectively communicating with AI tools is becoming indispensable for CRM Managers and content creators alike. That's where the magic of Prompt Engineering comes into play. It’s all about mastering the art of asking AI tools precisely what you need, transforming your work into a faster, more efficient, and enjoyable experience.

For those in CRM and content creation, excelling in Prompt Engineering allows you to direct AI with precision, turning it into a powerful ally in your daily tasks. As this skill becomes increasingly vital, now's the time to dive in and gain that competitive edge.

In this session Robert Vaternam, Senior CRM Manager for Freeletics, will venture beyond the commonplace, offering fresh, innovative insights into leveraging AI to your advantage. We'll uncover strategies to enhance your efficiency, push past the elementary knowledge that’s all too familiar, and inject fun back into your workflow.

Robert Vaternam
Robert Vaternam Freeletics Senior CRM Manager, Freeletics
14:35
WORKSHOP PRESENTATION
The 5 W’s for Efficient KPIs

Are your KPIs a treasure map leading you to success, or a confusing riddle hindering your progress? This presentation will unveil the 5 Ws framework, a powerful tool for crafting clear, actionable, and strategic Key Performance Indicators (KPIs). By following these essential steps, you can ensure your KPIs provide valuable insights that guide informed decision-making and propel your team towards achieving its goals.

Lior Barak
Lior Barak App Growth Expert App Growth Expert, Data Experts & Hummus Lover
11:30-12:30
ROUNDTABLE 1
App Growth User Acquisition

Join a roundtable discussion where industry leaders converge to explore pioneering strategies in App Growth UA. We will discuss the latest trends and technologies that are shaping the future of mobile app advertising, including AI-driven campaigns, CTV, programmatic buying, and the effective use of data analytics. Don’t miss the chance to refine your strategies and connect with experts at the forefront of digital innovation.

Boaz Cohen
Boaz Cohen Edge 226 CRO, Edge226
11:30-12:30
ROUNDTABLE 2
AI-Driven Personalisation

This roundtable session will cover the latest advancements in AI-enabled personalisation, as we explore the delicate balance between utilizing consumer data for app growth, and maintaining privacy. Additionally, we will discuss emerging trends in AI that will aid in user journey optimisation.

Asya Paloni Welltory VP of Strategy, Welltory
14:00-15:00
ROUNDTABLE 1
AI-Enabled Mobile Marketing

Join us for an exhilarating roundtable discussion where we’ll explore the dynamic world of AI-driven marketing, with a focus on Performance Marketing and mobile CRM. It's no secret that AI is reshaping the landscape for mobile marketers. Buckle up as we jump into the future of mobile marketing practices together! We will discuss how to leverage AI to optimize your app growth efforts far into the future!

Christian Eckhardt
Christian Eckhardt Customlytics CEO, Customlytics
14:00-15:00
ROUNDTABLE 2
Solving Burnout:
How to Manage Yourself & Others Under Stress and Fatigue

Building off of Gabe Kwakyi's pre-lunch presentation on overcoming Burnout, Gabe will offer his learnings in an interactive roundtable discussion. So if you're challenged by the same issues touched on in his Presentation, be sure to join this discussion/workshop, and solve burnout...hopefully for once and for all!

Gabe Kwakyi 2024
Gabe Kwakyi Lingvano CEO, Lingvano

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Sophie Vo

"The diversity of businesses present made the topics super interesting for attendees. I found the atmosphere super friendly with the speakers as well. Happy to join it again next time!"

Sophie Vo, Voodoo
Jeannie Odreman

"What I like the most of App Growth summit is that they bring together in the same place for 2 days, amazing expert from many countries, company, departments to exchange knowledge and experiences, in a fun, interesting and exciting setting. 100% Recommended!"

Jeannie Odreman, gamigo group