Join us where the heartbeat of Berlin syncs with the rhythm of app growth! App Growth Summit Berlin 2024 is back for its 6th year with our biggest production yet! Experience a brand new venue with an entire floor of activations & networking! Join 400+ Experts from across the world who will supercharge their app growth strategy in the vibrant scene of Berlin!
Immerse yourself in app growth in 3 rooms of custom-curated sessions, roundtables, and discussions – all breaking down everything you need to set your 2024 strategy into momentum!
Connect with app growth professionals from major brands, apps, and games from all over the world! Expand your professional circle, learn the latest strategies, and make authentic connections at our largest event of the year!
Companies Attending:
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, courtesy of AppTweak, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
Discover how to transform active users into your app's most passionate advocates. This talk will guide you through real-life and actionable examples from leading apps across various categories, showcasing how to leverage user enthusiasm for universal growth. Learn practical tips for engaging with your users' naturally and integrating them into your app's journey, ultimately enhancing loyalty from day one. Plus, gain insights from both do's and don'ts to navigate your community strategy with confidence.
As automation becomes the norm for UA strategy, creatives still require a human copilot. Join Julia Onuchina, Director of EMEA, Non-Gaming at AppLovin, for a compelling deep-dive into the next generation of ads and how you can harness your creative edge in the increasingly automated world of digital advertising. Julia will showcase successful creative examples and share essential learnings and best practices from high-performing ads. The session will also provide an insightful look into the role of generative AI in supercharging creative production, and how using these invaluable tools will help you swiftly adapt to trends and experiment widely, thus significantly amplifying creative output.
Dimi will be talking about Building profitable customer engagement programs under tight budgets as marketing has been facing the continuous trend of having to do more with less.
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!
Join us as industry leaders unravel the complexities of digital marketing campaigns, from initial structuring to advanced performance optimization. Learn how to navigate the challenges of bid management, make strategic use of automation, and adapt metrics and measurement strategies to your company’s lifecycle. This panel will also cover essential aspects of budget distribution and team skills setup to ensure your campaigns thrive in any market condition.
What 25 years of unlimited user access lead to, how Meta, Google, AppLovin were able to use AI all thanks to Apple, and why and why the imminent demise of the attribution postback will lead to a healthy separation of powers between Advertisers and Ad Platforms.
Performance Marketing teams have ongoing constraints - tighter efficiency targets, reduced resourcing, less flexibility on ad platforms, etc. Yet, growth expectations aren't getting smaller. So, how do some of the most complex businesses achieve growth in light of this? Join Clarisights CEO Arun Srinviasan and app acquisition leaders from Delivery Hero and HelloFresh to gain valuable insights and tactics for achieving growth goals in spite of these challenges.
Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!
Join our panel of experts as they share insights into optimizing user acquisition strategies across various app channels. Learn how in-app events and promotional content can significantly enhance visibility and engagement, and the benefits of getting your app featured by store editorial teams. We'll explore the complexities of managing UA through MMPs, tackling fraud effectively, and quantifying the real impact of marketing spend with methods like MMM and Incrementality Tests.
Explore strategies to enhance your mobile app's growth without breaking the bank in this insightful panel discussion. Experts will share their experiences with growth tactics and hacks, including conversion rate optimization, referral programs, and the influential power of user-generated content and influencers. Learn how to prioritize engagement over acquisition and discover innovative ways to utilize AI for creating localized ad content and developing viral product features.
Join us for a session where innovation meets creativity, revolutionizing traditional creative production tactics. Discover how integrating AI tools and automation has not only streamlined our creative processes but also significantly increased the quantity of top-performing creatives produced, all without expanding our team or extending work hours.
Taking another networking break will allow you to power up on some snacks, courtesy of NEXXEN, and networking ahead of our final block of custom content!
This panel brings together seasoned professionals to explore effective CRM and retention strategies that drive app growth. Gain insights into personalizing user experiences to foster loyalty, how engagement can lead to higher conversion rates, and the role of gamification in user retention. Speakers will also discuss the strategic implementation of subscription models and the critical role of promotional strategies in lifecycle marketing to keep users engaged and active.
Step into the creative realm where artistry and data collide to redefine advertising success. This panel discussion features industry creatives who have mastered the art of lowering CPIs and enhancing ROI through innovative approaches like user-generated content and hyper-localization. Get the scoop on advanced creative testing strategies and the automation techniques that streamline optimization in massive campaigns, ensuring every pixel pays its way to performance.
Revitalize your mobile app's user base with powerful retargeting strategies unveiled in this engaging panel session. Experts will share their secrets on crafting re-engagement campaigns that not only capture attention but also ensure sustained user activity. Discover the creative nuances that make these campaigns successful and gather valuable insights on leveraging learnings to enhance user retention. Turn fleeting interactions into lasting engagements and maximize your app's potential.
Immediately following App Growth Summit is our on-site After Party! Network for the final time today with your fellow attendees, have a libation (or three) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!
As mobile advertising evolves towards greater user privacy, players in the ecosystem are navigating through the changes of regulations and technological standards. Pan, a mobile marketing expert from Remerge, will discuss the latest developments in shaping Android’s Privacy Sandbox, changes that advertisers can expect, and tips for thriving in a privacy-first era.
A new era of mobile growth is upon us where privacy takes center stage. This workshop will look back on key milestones and learnings throughout the evolution of the app economy, and look ahead to how app marketers can not only thrive today, but embrace what’s next with confidence.
Key Takeaways:
• Gain actionable insights into modern mobile user behavior and operating system trends
• Hear real-world stories of how leading app marketers are making smart use of today’s data and innovation to drive growth today
• Get practical advice on how to balance current growth priorities while preparing for what’s to come
Join CEO and certified career coach Gabe Kwakyi, to find what happens when things go south. Gabe will recount hard lessons learned on a journey from overworked overachiever, to burnout breaking point, to transforming his approach to work and life to be a sustainable high performer. You’ll learn from real life experience and walk away with tips on how to navigate burnout – both personally and as a leader.
Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!
In our fast-paced digital era, the knack for effectively communicating with AI tools is becoming indispensable for CRM Managers and content creators alike. That's where the magic of Prompt Engineering comes into play. It’s all about mastering the art of asking AI tools precisely what you need, transforming your work into a faster, more efficient, and enjoyable experience.
For those in CRM and content creation, excelling in Prompt Engineering allows you to direct AI with precision, turning it into a powerful ally in your daily tasks. As this skill becomes increasingly vital, now's the time to dive in and gain that competitive edge.
In this session Robert Vaternam, Senior CRM Manager for Freeletics, will venture beyond the commonplace, offering fresh, innovative insights into leveraging AI to your advantage. We'll uncover strategies to enhance your efficiency, push past the elementary knowledge that’s all too familiar, and inject fun back into your workflow.
In this technical but exciting presentation, Lucas dives into the pillars of modern mobile app measurement, the fundamentals of SKAdNetwork, and how app developers can benefit from the new server-to-server ecosystem. You will understand the trade-off between different iOS conversion values schema, how to work with raw data activity, the limitations you will face, and how to use your first-party data to improve your decision-making process. Made by a non-developer for non-developers, so even if you are not a technical person, you will get to learn:
• The basics and how we get to 2024
• The trade-offs and limitations
• How to think to build a solid SKAN CV schema
• The power of working with raw data
Join Edge226 in a roundtable discussion where industry leaders converge to explore pioneering strategies in digital marketing and user acquisition. This session will dive into the latest trends and technologies that are shaping the future of digital advertising, including AI-driven campaigns, programmatic buying, and the effective use of data analytics. Engage with thought leaders and peers as we dissect case studies and share insights on driving substantial growth in a rapidly evolving digital landscape. Don’t miss the chance to refine your strategies and connect with experts at the forefront of digital innovation.
This roundtable session will cover the latest advancements in AI-enabled personalisation, as we explore the delicate balance between utilizing consumer data for app growth, and maintaining privacy. Additionally, we will discuss emerging trends in AI that will aid in user journey optimisation.
Join us for an exhilarating roundtable discussion where we’ll explore the dynamic world of AI-driven marketing, with a focus on Performance Marketing and mobile CRM. It's no secret that AI is reshaping the landscape for mobile marketers. Buckle up as we jump into the future of mobile marketing practices together! We will discuss how to leverage AI to optimize your app growth efforts far into the future!
Building off of Gabe Kwakyi's pre-lunch presentation on overcoming Burnout, Gabe will offer his learnings in an interactive roundtable discussion. So if you're challenged by the same issues touched on in his Presentation, be sure to join this discussion/workshop, and solve burnout...hopefully for once and for all!
"One of the best conferences I have been to! Not only was it super informative, but it was also engaging and fun!"
Isabella Hawker, Penske Media Corporation
"If you want to have a great time with great food and AWESOME people, attend AGS and connect! You won't regret coming!"
Yuni Cho, TapBlaze