App Growth Summit London 2023

28 September 2023 9am BST • Shoreditch Studios, London, UK
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


ACQUISITION • ENGAGEMENTNETWORKING

We completed the return of one of the biggest and most exciting mobile app growth events of the year, App Growth Summit London 2023! It was an incredible learning experience filled with exclusive content, top-notch speakers in the app growth industry, and the VIP treatment that App Growth Summit is famous for.

We learned how to elevate our app growth strategy for 2023 and geared up for 2024 alongside other amazing app growth experts!

28+ Hand-Picked Expert Speakers
12+ Custom-Curated Sessions
Meaningful Networking
All-day Co-Working Area
 Delicious Gourmet Food & Refreshments

It was filled with in-depth discussions, interactive sessions, and fantastic networking opportunities like no other event. Our carefully curated sessions provided our attendees with fresh insights and exchanged ideas with like-minded professionals.


COMPANIES THAT ATTENDED INCLUDED:

COMPANIES ATTENDING


VIEW THE PHOTOS:


WATCH THE 2023 RECAP


Speakers

Beth Nations
Beth Nations Scopely VP & GM, Direct to Consumer Scopely
Scopely
Jessica Llarena
Jessica Llarena Decathlon Mobile App Product Owner Decathlon UK
Decathlon UK
Varun Mathure
Varun Mathure Product Madness Vice President of Growth Product Madness
Product Madness
Yeva Koldovska
Yeva Koldovska Headway Product Manager Headway
Oyinlola Akindele
Oyinlola Akindele Explori Growth Marketing Manager Explori
Explori
Ben Briggs
Ben Briggs Hutch Game Analyst Hutch
Tierney Cowap
Tierney Cowap Monzo Growth Marketing Manager Monzo
Monzo
Chiara D'Ambra
Chiara D’Ambra ClearPier VP of Global Supply Growth ClearPier
ClearPier
Dimitris Drakatos
Dimitris Drakatos Paired Head of SEO & ASO Paired
Paired
Itay Droog
Itay Droog Branch Business Development Director, EMEA Branch
Branch
Erkmen
Erkmen Erakkus Kompanion Co-Founder Kompanion
Kompanion
Rachael Fernandes
Rachael Fernandes Monzo Sr Growth Marketing Manager Monzo
Monzo
Stefano Giacopazzi
Stefano Giacopazzi Smadex Senior Director of New Business, EMEA Smadex
Smadex
Richard Hirson
Richard Hirson Fy! Growth Director Fy!
Fy!
Nathan Hudson
Nathan Hudson Perceptycs Founder & CEO Perceptycs
Perceptycs
Ben Jeger
Ben Jeger Moloco VP EMEA Moloco
Moloco
Jake Jenner
Jake Jenner Howbout Co-Founder & CFO Howbout
Howbout
Karl Knights
Karl Knights Data.ai Global VP, Customer Success data.ai
Data AI
Eugene Kuznetsov
Eugene Kuznetsov Holland & Barrett Group Product Manager Holland & Barrett
Holland & Barrett
Wout Laban
Wout Laban CleverTap VP Customer Success CleverTap
CleverTap
Maurice Matthews
Maurice Matthews Liftoff Senior Account Executive Liftoff
Liftoff
Richard Metcalf
Richard Metcalf TrafficGuard Global VP, Sports Betting & Online Gaming TrafficGuard
TrafficGuard
Yagiz Ozyurek
Yagiz Ozyurek Product Madness User Acquisition Team Lead Product Madness
Product Madness
Hannah Parvaz
Hannah Parvaz Aperture Founder Aperture
Aperture
Neil Tanna
Neil Tanna Howbout Co-Founder & CEO Howbout
Howbout
Thomas Tierney
Thomas Tierney dentsu X Client Manager, App dentsu X
dentsu X
Tara Thompson
Tara Thompson Bauer Mobile Marketing Manager Bauer Media Group
Bauer
Lea Samrani
Léa Samrani unlikeany Product Advisor unlikeany
unlikeany
Maor Sadra
Maor Sadra INCRMNTAL CEO & Co-Founder INCRMNTAL
incrmntal
Chris Szymanski
Chris Szymanski AppAgent Creative Director AppAgent
AppAgent
Moti Tal
Moti Tal INCRMNTAL CTO & Co-Founder INCRMNTAL
incrmntal
Amy Whitell Collctiv CEO & Co-Founder Collctiv
Collctiv
Tina Zhang
Tina Zhang Aperture Performance Marketing Lead Aperture
Aperture
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit

Agenda

28 September • Full-Funnel App Growth Strategies
8:00
DOORS OPEN
Breakfast & Networking!
Get Your Day Started Right!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a catered breakfast (courtesy of Batch) will be waiting for you as we get ready to kick off a full day of custom-curated content!

9:00
EVENT KICK-OFF
Opening Remarks

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:20
KEYNOTE
Embracing Innovation:
Merging Strategy with Sustainable Success

Ever felt the world of mobile is moving too fast? Scopely's Beth Nations and Aperture's Hannah Parvaz have mastered these rapid changes by embracing innovation. Their journey involves launching numerous apps, sustaining evergreen products, and nurturing communities. They've honed skills from strategic business tactics to hands-on product deployment. Join them as they share insights on adapting to market dynamics, customer preferences, and their own professional growth through product and marketing lenses.

Beth Nations
Beth Nations Scopely VP & GM, Direct to Consumer, Scopely
Hannah Parvaz
Hannah Parvaz Aperture Founder, Aperture
9:45
Presentation
Orchestrating Marketing Measurement
(aka How to Make Attribution, Incrementality, and MMM Play Nicely Together)

Why has determinism never been as deterministic? How did Apple's App Tracking Transparency (ATT) lead to such rapid evolution in digital marketing? Why is everyone talking about incrementality and Marketing Mix Modeling (MMM) recently? Should marketers consider discontinuing the use of attribution? This session aims to provide clarity by explaining the distinctions between these methods and guiding when each should be employed.

Maor Sadra
Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL
Moti Tal
Moti Tal INCRMNTAL CTO & Co-Founder, INCRMNTAL
10:10
PRESENTATION
Navigating Market Challenges

The mobile market bounced back with record highs in consumer spend and downloads. Business as usual? Not really: the app store is now more intelligent, with the rise of Generative AI and integration of AI features in apps. Listen to Karl Knights as he drives you thru the latest app store trends and highlights how top publishers are leveraging AI to grow engagement.

Karl Knights
Karl Knights Data.ai Global VP, Customer Success, data.ai
10:35
PANEL
Marketing's Great Debate:
Brand vs. Performance Marketing

In the ever-evolving landscape of marketing strategies, the clash between Brand Marketing and Performance Marketing continues to be a topic of intense debate. Let’s discover how to strike the balance between building a compelling brand identity and achieving measurable performance outcomes.

Oyinlola Akindele
Oyinlola Akindele Explori Growth Marketing Manager, Explori
Varun Mathure
Varun Mathure Product Madness Vice President of Growth, Product Madness
Neil Tanna
Neil Tanna Howbout Co-Founder & CEO, Howbout
Chiara D'Ambra
Chiara D’Ambra ClearPier VP of Global Supply Growth, ClearPier
11:05
NETWORKING BREAK
Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:20
PANEL
Amplifying Acquisition:
Optimizing Your UA Channel Strategies

Learn essential techniques to capture and retain users amidst technological advancements and changing consumer patterns. Our experts will shine a light on inventive strategies that fuel user growth. A must-attend for marketers at all levels seeking to optimize their acquisition tactics.

Tara Thompson
Tara Thompson Bauer Mobile Marketing Manager, Bauer Media Group
Stefano Giacopazzi
Stefano Giacopazzi Smadex Senior Director of New Business, EMEA, Smadex
Eugene Kuznetsov
Eugene Kuznetsov Holland & Barrett Group Product Manager, Holland & Barrett
Rachael Fernandes
Rachael Fernandes Monzo Sr Growth Marketing Manager, Monzo
12:00
Panel
Beyond the Download:
Crafting Engaging User Journeys

Delve into the art and science of creating mobile experiences that not only attract users but also keep them actively engaged, leading to sustained brand loyalty and customer retention. Our experts will shed light on the strategies, innovations, and insights that can redefine mobile engagement and drive long-term customer loyalty. Be prepared to leave with actionable takeaways that will set your mobile engagement initiatives on a path towards sustainable success.

Lea Samrani
Léa Samrani unlikeany Product Advisor, unlikeany
Erkmen
Erkmen Erakkus Kompanion Co-Founder, Kompanion
Jessica Llarena
Jessica Llarena Decathlon Mobile App Product Owner, Decathlon UK
Richard Hirson
Richard Hirson Fy! Growth Director, Fy!
Wout Laban
Wout Laban CleverTap VP Customer Success, CleverTap
12:35
LUNCH BREAK
Networking Lunch
Fully-Catered Gourmet Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point of our Summit (courtesy of Influence Mobile), and fuel-up to be ready for the second half of the day!

13:35
AGS Talk
App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Julia C Niedzwiecka
Julia Niedzwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
13:50
PANEL
Right User, Right Strategy:
UA Techniques for Optimal App Growth

Unlock the strategies, tactics, and best practices essential for drawing in, engaging, and retaining the most fitting users for mobile apps. Through an understanding of user behavior and the power of data insights, our panelists will shed light on the complexities of user acquisition, offering guidance for both successful mobile app launch and continued growth.

Maurice Matthews
Maurice Matthews Liftoff Senior Account Executive, Liftoff
Amy Whitell Collctiv CEO & Co-Founder, Collctiv
Tina Zhang
Tina Zhang Aperture Performance Marketing Lead, Aperture
Thomas Tierney
Thomas Tierney dentsu X Client Manager, App, dentsu X
14:25
PRESENTATION
Maximizing DSP Partnerships: The Must-Ask Questions

The advertising landscape is rapidly changing so old performance metrics and perspectives no longer apply. Prepare yourself for the new world of advertising by understanding how to dissect your DSP's performance.

Ben Jeger
Ben Jeger Moloco VP EMEA, Moloco
14:50
Presentation
Move Fast or Get Left Behind:
7 Hacks to Boost Your A/B Testing Speed

An effective experimentation process requires a balance between science and business. It is especially true for new products when the traffic is low and the hypotheses are numerous. How to test your ideas as fast and as much as you can? How to get correct results and be confident in them? This presentation will introduce actionable tips on how to speed up your A/B testing process to get useful insights and grow faster.

Yeva Koldovska
Yeva Koldovska Headway Product Manager, Headway
15:10
NETWORKING BREAK
Afternoon Networking Break

Taking another networking break will allow you to power up on some snacks (courtesy of Jampp) and networking ahead of our final block of custom content!

15:30
Presentation
Navigating the Ad Fraud Crisis:
Is Your User Acquisition Strategy at Risk?

Mobile app usage surge brings an increase in ad fraud, impacting app marketers with lost ad spend and user acquisition. In this session, Richard Metcalf, VP of Sports Betting and iGaming at TrafficGuard, a top ad fraud prevention platform, will tackle these challenges. He'll explore ad fraud tactics, offer solutions, and emphasize the importance of genuine data. Richard will also present real-world ad fraud scenarios, guiding marketers on detecting such issues in their data.

Richard Metcalf
Richard Metcalf TrafficGuard Global VP, Sports Betting & Online Gaming, TrafficGuard
15:55
PANEL
From Downloads to DAUs:
KPIs that Drive App Growth

Navigate the critical metrics in the app ecosystem, emphasizing the transition from securing initial downloads to maintaining engaged daily active users. Discover the power of strategic KPIs and their pivotal role in fostering consistent app expansion and user loyalty.

Itay Droog
Itay Droog Branch Business Development Director, EMEA, Branch
Nathan Hudson
Nathan Hudson Perceptycs Founder & CEO, Perceptycs
Ben Briggs
Ben Briggs Hutch Game Analyst, Hutch
Jake Jenner
Jake Jenner Howbout Co-Founder & CFO, Howbout
16:30
Panel
Crafting & Refining:
The Interplay of Ad Creatives and Campaign Performance

Uncover the synergy between compelling ad creatives and their subsequent campaign performance across diverse channels. In this discussion, industry experts unpack the art of crafting influential creatives and the science of dissecting their performance, offering insights into refining strategies for optimal outcomes in mobile app advertising.

Chris Szymanski
Chris Szymanski AppAgent Creative Director, AppAgent
Yagiz Ozyurek
Yagiz Ozyurek Product Madness User Acquisition Team Lead, Product Madness
Tierney Cowap
Tierney Cowap Monzo Growth Marketing Manager, Monzo
Dimitris Drakatos
Dimitris Drakatos Paired Head of SEO & ASO, Paired
17:00
NETWORKING PARTY
Networking Happy Hour

Immediately following App Growth Summit is our on-site, open bar Appy Hour Reception,(courtesy of InMobi, RevX & Vibe.co)! Network for the final time today with your fellow attendees, have a libation (or more) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Sponsors

Sponsorships SOLD OUT!!! Thank You Very Much!

Title Sponsor

Exhibiting Sponsors

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Andre Kempe

"App Growth Summit is certainly one of the best events in the industry when it comes to knowledge transfer & meeting new people. What I also liked very much was the limited amount of sponsors."

André Kempe, Admiral Media
Jillian Lee Stout

"AGS is a fantastic place to not only meet other people in the industry, but also gain insights on the market, up-and-coming trends, and also learn about tools and services to solve business challenges. I really enjoy getting to know other founders and vendors as well. It's great to make those personal connections beyond a Zoom call or LinkedIn connect. The food was also amazing! Who doesn't love that!"

Jillian Lee Stout, Mindful Mamas