App Growth Summit London 2023

28 September • Full-Funnel App Growth Strategies

8:00

DOORS OPEN

Breakfast & Networking!

Get Your Day Started Right!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a catered breakfast (courtesy of Batch) will be waiting for you as we get ready to kick off a full day of custom-curated content!

9:00

EVENT KICK-OFF

Opening Remarks

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Managing Director, App Growth Summit

9:20

KEYNOTE

Embracing Innovation:

Merging Strategy with Sustainable Success

Ever felt the world of mobile is moving too fast? Scopely's Beth Nations and Aperture's Hannah Parvaz have mastered these rapid changes by embracing innovation. Their journey involves launching numerous apps, sustaining evergreen products, and nurturing communities. They've honed skills from strategic business tactics to hands-on product deployment. Join them as they share insights on adapting to market dynamics, customer preferences, and their own professional growth through product and marketing lenses.

Beth Nations Scopely VP & GM, Direct to Consumer, Scopely

Hannah Parvaz Aperture Founder, Aperture

9:45

Presentation

Orchestrating Marketing Measurement

(aka How to Make Attribution, Incrementality, and MMM Play Nicely Together)

Why has determinism never been as deterministic? How did Apple's App Tracking Transparency (ATT) lead to such rapid evolution in digital marketing? Why is everyone talking about incrementality and Marketing Mix Modeling (MMM) recently? Should marketers consider discontinuing the use of attribution? This session aims to provide clarity by explaining the distinctions between these methods and guiding when each should be employed.

Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL

Moti Tal INCRMNTAL CTO & Co-Founder, INCRMNTAL

10:10

PRESENTATION

Navigating Market Challenges

The mobile market bounced back with record highs in consumer spend and downloads. Business as usual? Not really: the app store is now more intelligent, with the rise of Generative AI and integration of AI features in apps. Listen to Karl Knights as he drives you thru the latest app store trends and highlights how top publishers are leveraging AI to grow engagement.

Karl Knights Data.ai Global VP, Customer Success, data.ai

10:35

PANEL

Marketing's Great Debate:

Brand vs. Performance Marketing

In the ever-evolving landscape of marketing strategies, the clash between Brand Marketing and Performance Marketing continues to be a topic of intense debate. Let’s discover how to strike the balance between building a compelling brand identity and achieving measurable performance outcomes.

Oyinlola Akindele Explori Growth Marketing Manager, Explori

Varun Mathure Product Madness Vice President of Growth, Product Madness

Neil Tanna Howbout Co-Founder & CEO, Howbout

Chiara D’Ambra ClearPier VP of Global Supply Growth, ClearPier

11:05

NETWORKING BREAK

Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:20

PANEL

Amplifying Acquisition:

Optimizing Your UA Channel Strategies

Learn essential techniques to capture and retain users amidst technological advancements and changing consumer patterns. Our experts will shine a light on inventive strategies that fuel user growth. A must-attend for marketers at all levels seeking to optimize their acquisition tactics.

Tara Thompson Bauer Mobile Marketing Manager, Bauer Media Group

Stefano Giacopazzi Smadex Senior Director of New Business, EMEA, Smadex

Eugene Kuznetsov Holland & Barrett Group Product Manager, Holland & Barrett

Rachael Fernandes Monzo Sr Growth Marketing Manager, Monzo

12:00

Panel

Beyond the Download:

Crafting Engaging User Journeys

Delve into the art and science of creating mobile experiences that not only attract users but also keep them actively engaged, leading to sustained brand loyalty and customer retention. Our experts will shed light on the strategies, innovations, and insights that can redefine mobile engagement and drive long-term customer loyalty. Be prepared to leave with actionable takeaways that will set your mobile engagement initiatives on a path towards sustainable success.

Léa Samrani unlikeany Product Advisor, unlikeany

Erkmen Erakkus Kompanion Co-Founder, Kompanion

Jessica Llarena Decathlon Mobile App Product Owner, Decathlon UK

Richard Hirson Fy! Growth Director, Fy!

Wout Laban CleverTap VP Customer Success, CleverTap

12:35

LUNCH BREAK

Networking Lunch

Fully-Catered Gourmet Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point of our Summit (courtesy of Influence Mobile), and fuel-up to be ready for the second half of the day!

13:35

AGS Talk

App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Julia Niedzwiecka App Growth Summit Senior Marketing Manager, App Growth Summit

Louis Tanguay Managing Director, App Growth Summit

13:50

PANEL

Right User, Right Strategy:

UA Techniques for Optimal App Growth

Unlock the strategies, tactics, and best practices essential for drawing in, engaging, and retaining the most fitting users for mobile apps. Through an understanding of user behavior and the power of data insights, our panelists will shed light on the complexities of user acquisition, offering guidance for both successful mobile app launch and continued growth.

Maurice Matthews Liftoff Senior Account Executive, Liftoff

Amy Whitell Collctiv CEO & Co-Founder, Collctiv

Tina Zhang Aperture Performance Marketing Lead, Aperture

Thomas Tierney dentsu X Client Manager, App, dentsu X

14:25

PRESENTATION

Maximizing DSP Partnerships: The Must-Ask Questions

The advertising landscape is rapidly changing so old performance metrics and perspectives no longer apply. Prepare yourself for the new world of advertising by understanding how to dissect your DSP's performance.

Ben Jeger Moloco VP EMEA, Moloco

14:50

Presentation

Move Fast or Get Left Behind:

7 Hacks to Boost Your A/B Testing Speed

An effective experimentation process requires a balance between science and business. It is especially true for new products when the traffic is low and the hypotheses are numerous. How to test your ideas as fast and as much as you can? How to get correct results and be confident in them? This presentation will introduce actionable tips on how to speed up your A/B testing process to get useful insights and grow faster.

Yeva Koldovska Headway Product Manager, Headway

15:10

NETWORKING BREAK

Afternoon Networking Break

Taking another networking break will allow you to power up on some snacks (courtesy of Jampp) and networking ahead of our final block of custom content!

15:30

Presentation

Navigating the Ad Fraud Crisis:

Is Your User Acquisition Strategy at Risk?

Mobile app usage surge brings an increase in ad fraud, impacting app marketers with lost ad spend and user acquisition. In this session, Richard Metcalf, VP of Sports Betting and iGaming at TrafficGuard, a top ad fraud prevention platform, will tackle these challenges. He'll explore ad fraud tactics, offer solutions, and emphasize the importance of genuine data. Richard will also present real-world ad fraud scenarios, guiding marketers on detecting such issues in their data.

Richard Metcalf TrafficGuard Global VP, Sports Betting & Online Gaming, TrafficGuard

15:55

PANEL

From Downloads to DAUs:

KPIs that Drive App Growth

Navigate the critical metrics in the app ecosystem, emphasizing the transition from securing initial downloads to maintaining engaged daily active users. Discover the power of strategic KPIs and their pivotal role in fostering consistent app expansion and user loyalty.

Itay Droog Branch Business Development Director, EMEA, Branch

Nathan Hudson Perceptycs Founder & CEO, Perceptycs

Ben Briggs Hutch Game Analyst, Hutch

Jake Jenner Howbout Co-Founder & CFO, Howbout

16:30

Panel

Crafting & Refining:

The Interplay of Ad Creatives and Campaign Performance

Uncover the synergy between compelling ad creatives and their subsequent campaign performance across diverse channels. In this discussion, industry experts unpack the art of crafting influential creatives and the science of dissecting their performance, offering insights into refining strategies for optimal outcomes in mobile app advertising.

Chris Szymanski AppAgent Creative Director, AppAgent

Yagiz Ozyurek Product Madness User Acquisition Team Lead, Product Madness

Tierney Cowap Monzo Growth Marketing Manager, Monzo

Dimitris Drakatos Paired Head of SEO & ASO, Paired

17:00

NETWORKING PARTY

Networking Happy Hour

Immediately following App Growth Summit is our on-site, open bar Appy Hour Reception,(courtesy of InMobi, RevX & Vibe.co)! Network for the final time today with your fellow attendees, have a libation (or more) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

28 September • Full-Funnel App Growth Strategies

SOLD OUT EVENT! Thank You!

ACQUISITION • ENGAGEMENT • NETWORKING

COMPANIES THAT ATTENDED INCLUDED:

VIEW THE PHOTOS:

WATCH THE 2023 RECAP

Featured Speakers

Speakers

Agenda

Sponsors

Sponsorships SOLD OUT!!! Thank You Very Much!

SOLD OUT EVENT! Thank You!

ACQUISITION • ENGAGEMENT • NETWORKING

COMPANIES THAT ATTENDED INCLUDED:

VIEW THE PHOTOS:

WATCH THE 2023 RECAP

<iframe title="YouTube video player" src="https://www.youtube.com/embed/QBWr_4py1wQ?si=fLMW4HFahDVT_4d" width="900" height="506" frameborder="0" allowfullscreen="allowfullscreen"></iframe>

Featured Speakers

Speakers

Agenda

Sponsors

Sponsorships SOLD OUT!!! Thank You Very Much!

Title Sponsor

Exhibiting Sponsors

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials