App Growth Summit London 2024

3 October 2024 9:00 BST • Protein Studios • 31 New Inn Yard, London EC2A 3EY
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


USER ACQUISITIONENGAGEMENT STRATEGIES • FULL-FUNNEL GROWTH

Londons’ Calling! App Growth Summit was back for its 4th year in London, and we’re brought you an experience that went beyond the ordinary with a brand-new venue and cutting-edge content! This wasn’t like any other industry event; it was a passport to connect, learn, and re-fortify your strategy for 2024 and beyond with some of the biggest names in mobile!


 

Ian Irving tmp
Ian Irving BBC Sr ASO Children's & Education Department BBC
BBC
Anna Klepchukova 2024
Anna Klepchukova Flo Health Chief Medical Officer Flo Health
George Harwood
George Harwood Zopa Bank Product Manager Zopa Bank
Zopa Bank
Nikita Maidanov
Nikita Maidanov Speechify Head of Mobile Product Speechify
Speechify
Jessica Llarena 2024
Jessica Llarena Decathlon Mobile App Leader Decathlon UK
Decathlon 2024
Jessica Potts
Jessica Potts Boohoo Group Marketing Operations Manager Boohoo Group
Boohoo Group
Michalene Becker
Michalene Becker Back Market Staff Product Manager Back Market
Back Market
Stefana Pesko
Stefana Pesko Product Madness UA Lead Product Madness
Product Madness
Megan Bradley
Megan Bradley Tripledot Studios ASO Analyst Tripledot Studios
Tripledot Studios
Tierney Cowap
Tierney Cowap Monzo Senior Brand Campaigns Manager Monzo
Monzo
Alena Golden
Alena Golden Rap Tech Studios CEO Rap Tech Studios
Rap Tech Studios
Maria Janjua
Maria Janjua Formerly The Economist Sr Product Manager Formerly The Economist
The Economist
Kristina Khudiakova 2024
Kristina Khudiakova Passes Founding Product Designer Passes
Passes.com
Kirill Makarov
Kirill Makarov Zing Coach Head of Growth Marketing Zing Coach
Zing Coach
Pavel Mazuelas Monkey Taps Growth Product Manager Monkey Taps
Monkey Taps
Bogdan Nesvit
Bogdan Nesvit Holywater Founder & CEO Holywater
Holy-Water-tmp_220
Emma Spicer
Emma Spicer Howbout Digital Marketing Executive Howbout
Howbout
Valeria Stromtsova
Valeria Stromtsova Treeapp Product Manager Treeapp
Vanessa Westphal 2024
Vanessa Westphal Choosy COO & Co-Founder Choosy
Choosy
Vicky Chia Yi Wu 2024
Vicky Chia-Yi Wu Breeze Performance Marketing Breeze
Breeze
Thomas Bisatt
Thomas Bisatt CleverTap Account Executive CleverTap
CleverTap
Francesco Guerrieri
Francesco Guerrieri CleverTap Director of Sales CleverTap
CleverTap
Júlia Planas Pons
Julia Planas Smadex COO Smadex
Smadex 2024
Ting-Yi Wang 2024
Ting-Yi Wang Remerge Sr Product Marketing Manager Remerge
Remerge
Viccy Winter
Viccy Winter Moloco Senior Director, Implementation Moloco
Moloco 2024

 


See The Photos from Our App Growth Summit London 2024 Event!


• Limited-Vendor, Best-In-Class Networking in London •

We Connected with app growth professionals from major brands, apps, and games, not just in London – but from all corners of the world! We had the opportunity to make authentic connections with the community, all in a non-sales-y environment.

Companies that Attended Include:

 London App Growth Summit Companies Attending 2024


See Highlights from App Growth Summit London 2024:

 

Agenda

Full-Funnel App Growth Strategies
8:00
NETWORKING BREAKFAST
Networking Breakfast

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a hot catered breakfast (courtesy of RevX) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:
App Growth London 2024 - Coffee Sponsor

Networking Breakfast courtesy of:
App Growth Summit London 2024 - Breakfast Sponsor

9:00
OPENING REMARKS
Event Kick-Off!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
9:30
CASE STUDY PRESENTATION
How Zing Coach Leveraged Web2Web Quiz Funnels for Explosive Growth

Discover how Web2Web quiz funnels transformed Zing Coach’s growth strategy, driving revenue from $50K to over $3M per month. In this case study, we’ll explore how targeted, data-driven quiz funnels helped acquire users at scale. Learn the proven techniques and strategies behind this success and how you can adapt them to supercharge your own app marketing campaigns.

Kirill Makarov
Kirill Makarov Zing Coach Head of Growth Marketing, Zing Coach
9:55
KEYNOTE PRESENTATION
Building Profitable Customer Engagement Programs Under Tight Budgets

Discover practical strategies for creating impactful and profitable customer engagement programs, even with tight budgets. This presentation will provide actionable insights on maximizing your resources, leveraging cost-effective tools, and developing innovative approaches to build lasting customer relationships without breaking the bank. Join us to learn how to achieve exceptional results while staying within financial constraints.

Francesco Guerrieri
Francesco Guerrieri CleverTap Director of Sales, CleverTap
Thomas Bisatt
Thomas Bisatt CleverTap Account Executive, CleverTap
10:20
PANEL DISCUSSION
The New Frontier of Acquisition:
Tapping Into Non-Traditional UA Channels for Growth

As the user acquisition landscape shifts, non-traditional channels are becoming increasingly crucial for capturing attention and driving growth. This panel will explore the impact of social content on organic strategies, effective tactics to engage Gen Z, and the growing necessity of including Connected TV (CTV) in your media mix. Discover how to diversify your UA efforts to stay ahead of the curve and maximize your marketing impact.

Vicky Chia Yi Wu 2024
Vicky Chia-Yi Wu Breeze Performance Marketing, Breeze
Júlia Planas Pons
Julia Planas Smadex COO, Smadex
Emma Spicer
Emma Spicer Howbout Digital Marketing Executive, Howbout
10:50
NETWORKING BREAK
Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of InMobi) to keep your energy high, refill the coffee, and then get right back into the sessions!

Morning Break & Snacks courtesy of:
App Growth London 2024 - Morning Networking Snack Break

11:00
RAFFLE FOR PRIZES
AGS Raffle Presented by Bigabid!
Enter for a Chance to win Apple Airpods + Other Prizes!

Feeling Lucky? Join us for a raffle giveaway following the morning break! Entries for the Raffle will be collected in the morning until the raffle time, so make sure to drop your entry in the box before we start! We'll be welcoming Bigabid to the stage to give away exciting prizes, including Apple Airpods!

Courtesy of:
App Growth London 2024 - App Growth Challenge Give-Away Game Show

Julia C Niedzwiecka
Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
11:10
PANEL DISCUSSION
Retargeting and Re-Engagement Strategies for App Growth in the iOS 14+ Era

In the new privacy landscape, where trackability has been significantly impacted by iOS 14+ changes, effective retargeting and re-engagement strategies are more crucial than ever. This discussion will explore innovative approaches to reconnecting with users, leveraging data in privacy-first environments, and driving app growth despite the limitations on user tracking. Join industry experts as they share insights and actionable tactics for overcoming the hurdles of retargeting in the new era of mobile marketing.

Ting-Yi Wang 2024
Ting-Yi Wang Remerge Sr Product Marketing Manager, Remerge
Stefana Pesko
Stefana Pesko Product Madness UA Lead, Product Madness
Tierney Cowap
Tierney Cowap Monzo Senior Brand Campaigns Manager, Monzo
11:40
APP GROWTH SUPER SESSION!
Paywall Optimization SUPER SESSION!
The Ultimate Paywall Playbook: Real-World Insights to Unlock Your Conversion Goldmines

This unique session will feature 3 quick case studies by 3 app growth experts on how they each have optimised their paywall conversion strategy; then sit down for a group discussion to share thoughts in this never-before-seen and completely unique style of content!

Unlock the potential of your mobile app’s revenue with expert insights into paywall and pricing optimization. This panel will cover various subscription pricing strategies, including tiered, freemium, and dynamic models, and how to test and refine them for maximum impact. Additionally, we’ll discuss the crucial role of paywall placement and timing in enhancing user experience and boosting conversions. Learn from real-world examples that show how effective optimization can lead to significant revenue growth, including a 52% increase in starts and a substantial rise in annual subscriptions.

Pavel Mazuelas Monkey Taps Growth Product Manager, Monkey Taps
Nikita Maidanov
Nikita Maidanov Speechify Head of Mobile Product, Speechify
Maria Janjua
Maria Janjua Formerly The Economist Sr Product Manager, Formerly The Economist
12:30
NETWORKING LUNCH
Networking Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch, courtesy of Influence Mobile (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

Lunch Service courtesy of:
App Growth London 2024 - Networking Lunch Service

13:40
PANEL DISCUSSION
Building High-Performing Teams:
Leadership Strategies for Success

Creating a high-performing team goes beyond just hiring the right talent; it’s about fostering a psychologically safe environment where team members can thrive. This panel will explore the do's and don'ts of team building, including how to find the best fit, the optimal team size, and common mistakes like hiring too early or too junior. Leaders will share their experiences in building teams that not only perform well but also support each other, driving long-term success.

Viccy Winter
Viccy Winter Moloco Senior Director, Implementation, Moloco
Vanessa Westphal 2024
Vanessa Westphal Choosy COO & Co-Founder, Choosy
Anna Klepchukova 2024
Anna Klepchukova Flo Health Chief Medical Officer, Flo Health
Alena Golden
Alena Golden Rap Tech Studios CEO, Rap Tech Studios
14:15
CASE STUDY PRESENTATION
Designing for Connection:
Leveraging User Psychology to Enhance App UX and Drive Revenue

Understanding user psychology is key to designing mobile app experiences that resonate on a personal level. This presentation will explore how to create interfaces that foster human connection, leading to higher engagement and sales. Learn about the power of visual cues in optimizing conversion rates, the strategic placement of revenue-driven features, and the importance of membership option design. Through real-world examples, discover how these psychological insights can be applied to improve user experience and maximize financial returns.

Kristina Khudiakova 2024
Kristina Khudiakova Passes Founding Product Designer, Passes
14:40
CASE STUDY PRESENTATION
Gamifying Sustainability:
Engaging Users for Lasting Impact

Discover how gamification can transform user engagement and app revenue, especially in the context of sustainability. This presentation will explore Treeapp’s journey in integrating gamified features to motivate users, enhancing both their experience and the app’s environmental impact. Learn about the strategies and challenges involved in developing these features, and how gamification can be a powerful tool for driving meaningful action, long-term user engagement and app revenue in sustainability-focused apps.

Valeria Stromtsova
Valeria Stromtsova Treeapp Product Manager, Treeapp
15:00
NETWORKING BREAK
Afternoon Networking Break

Taking another networking break will allow you to power up on some snacks (including some "Jamppanadas," courtesy of Jampp) and networking ahead of our final block of custom content!

Afternoon Break & Snacks courtesy of:
App Growth London 2024 - Afternoon Networking Snack Break

15:15
PANEL DISCUSSION
Optimising Your App Store Presence:
Best Practices and Insights for ASO Success

In this session, ASO experts will share advanced strategies for driving app growth through App Store Optimisation. We'll discuss the the importance of matching user intent with your creative assets, and how influencers can boost specific offerings. The panel will also evaluate the effectiveness of ASO best practices, examine the critical role of keyword optimisation, and offer insights into A/B testing and creative optimisation. Whether you're focusing on gaming or broader app categories, this discussion will provide actionable tips for improving your ASO efforts!

Jessica Potts
Jessica Potts Boohoo Group Marketing Operations Manager, Boohoo Group
Ian Irving tmp
Ian Irving BBC Sr ASO Children's & Education Department, BBC
Megan Bradley
Megan Bradley Tripledot Studios ASO Analyst, Tripledot Studios
15:50
CASE STUDY PRESENTATION
From ZERO to $90M:
Strategies for Explosive Growth and Market Disruption

Learn how HOLYWATER grew from $0 to $90 million in annual recurring revenue in just 4 years! This case study presentation will provide a deep dive into the strategies that fueled this rapid expansion, including methods for achieving consistent 3x growth year-over-year and balancing profitability with resource efficiency. Also discover how HOLYWATER navigated major crises with resilient leadership, and positioned themselves competitively to disrupt the market, achieving a valuation comparable to much larger competitors. Gain practical insights, and actionable tips for replicating this success for your own app!

Bogdan Nesvit
Bogdan Nesvit Holywater Founder & CEO, Holywater
16:15
PANEL DISCUSSION
Curating the User Journey:
Personalisation and Optimisation for App Growth

Unlock the secrets to app growth by refining the user journey. This panel discussion will delve into the strategies that drive user engagement and retention, with a focus on personalisation. Whether through advanced techniques or perceived personalisation, the key is to address real customer problems in a meaningful way. Learn how to use customer insights to create a user experience that not only meets but exceeds expectations, leading to sustainable app growth.

Michalene Becker
Michalene Becker Back Market Staff Product Manager, Back Market
George Harwood
George Harwood Zopa Bank Product Manager, Zopa Bank
Jessica Llarena 2024
Jessica Llarena Decathlon Mobile App Leader, Decathlon UK
16:45
GIVE-AWAY GAME SHOW!
App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Julia C Niedzwiecka
Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
17:00
NETWORKING
Appy Hour!
Networking Open Bar & Food!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Appy Hour Open Bar & Snacks courtesy of:
App Growth London 2024 - Appy Hour Open Bar & Networking

App Growth London 2024 - Happy Hour Open Bar & Networking

Presenting Sponsors

Contributing Sponsors

App Growth Summit Testimonials

Jonathan Raveh

"App Growth Summit was an extremely positive experience. Content-wise, App Growth Summit Berlin enriched me with some of the best insights I heard. On the business level, it enabled me to meet the right people to explore doing business with, without too many vendors in the way. An overall great event!"

Jonathan Raveh, AppsFlyer
Elva Garza

"App Growth Summit felt different from other conferences, because you weren’t being approached by vendors. So, now I want to talk to the vendors and see what they have to offer."

Elva Garza, Starbucks