App Growth Summit Paris 2023

AGS Paris was bilingual, and included sessions in French and English.
11 May 2023 9:00 CET • Fabrique Événementielle • 52 ter Rue des Vinaigriers, 75010 Paris, France
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!


ACQUISITION • ENGAGEMENTNETWORKING

App Growth Summit Paris 2023 kicked off our first year in Paris with a one-of-a-kind event, that featured the “Full Story of App Growth” from start to finish!

22+ Expert Speakers
10 Custom-Curated Sessions
Outstanding Networking & Community

Attendees learned about full-funnel app growth strategies such as Acquisition, Marketing, Engagement, Monetization, Retention, and much more!

In addition to expert-led sessions,  we featured a gourmet lunch as well as an open bar patio reception where attendees networked with (and continued to converse with) other app growth experts in attendance!

The event was an unparalleled opportunity to optimize app growth!


COMPANIES ATTENDING INCLUDED:

App Growth Summit Paris 2023 Attendees


VIEW PHOTOS FROM THE EVENT:


WATCH THE 2023 RECAP


 

Speakers

Aude Boscher
Aude Boscher Heetch Senior Product Manager Heetch
Heetch
Steven Truffley
Steven Truffley Back Market Head of CRM Back Market
Back Market
Anouar Benattia
Anouar Benattia Quiet CEO & Founder Quiet Games
Xavier Bourlard
Xavier Bourlard App Growth Expert Marketing Partnerships App Growth Expert
App Growth Expert
Arthur Cordier-Lassalle
Arthur Cordier-Lassalle Gameloft Global Creative Director, Growth Marketing Gameloft
Gameloft
Jean-Luc Detzel
Jean-Luc Detzel data.ai Marketing Director data.ai
Data AI
Martzel de Domingo
Martzel de Domingo Ubisoft Media Associate Director Ubisoft
Ubisoft
Mohammed-Yamin Hamli
Mohammed-Yamin Hamli Tonsser Marketing Lead Tonsser
Tonsser
Thomas Le Hardy
Thomas le Hardy Tonsser VP of Marketing & Growth Tonsser
Tonsser
Sherina Khalidi
Sherina Khalidi Deezer Director of Performance Marketing Deezer
Deezer
Olivier Lemarie
Olivier Lemarie PhotoRoom VP Growth PhotoRoom
PhotoRoom
Diane Moisset
Diane Moisset BlaBlaCar Digital Marketing Team Lead BlaBlaCar
BlaBlaCar
Pierre Nicolas
Pierre Nicolas Green Panda Games Head of User Acquisition Green Panda Games
Green Panda Games
Manuel Pacreau
Manuel Pacreau Addict Mobile Deputy CEO Addict Mobile
Addict Mobile
Júlia Planas Pons
Júlia Planas Pons Smadex COO Smadex
Smadex
Helene Queriault
Hélène Quériault Lalalab CEO Lalalab
Lalalab
Sarah Rolland
Sarah Rolland AppsFlyer Regional Manager, France AppsFlyer
AppsFlyer
Lea Samrani
Léa Samrani unlikeany Product Advisor unlikeany
unlikeany
Emma Sarret
Emma Sarret Holy Owly Growth & CRM Manager Holy Owly App
Holy Owly
Kévin Schmitt
Kévin Schmitt Cheerz Acquisition Team Lead Cheerz
Cheerz
Alexis Teboul
Alexis Teboul Moloco Sr. Implementation Manager Moloco
Moloco
Aline Reiniche
Aline Reiniche App Growth Expert Advisor App Growth Expert
App Growth Expert

Agenda

11 May 2023 • Full-Funnel App Growth Strategies
8:30
DOORS OPEN!
Breakfast & Networking!
Get Your Day Started Right!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a catered breakfast (courtesy of Branch) will be waiting for you as we get ready to kick off a full day of custom-curated content!

9:30
EVENT KICK-OFF!
Opening Remarks!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaging networking, all combined with some fun and good times!

We'll introduce the unique format of this event, and get things started.

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:40
PRESENTATION
Lessons from the Leaders:
Top Performing Apps & Games of 2023 in EMEA

Gain a competitive edge by learning from the top-performing apps and games of 2023 in the EMEA region. Jean-Luc Detzel, Marketing Director for DATA AI, will reveal the critical performance metrics that propelled these apps to the top, providing you with actionable insights to optimize your user acquisition and engagement strategies.

Jean-Luc Detzel
Jean-Luc Detzel data.ai Marketing Director, data.ai
10:05
KEYNOTE PRESENTATION
User Scaling & Bad Behaviors:
How Heetch Tackles Unintended Usages that Inhibit the Growth

As apps grow, it's inevitable that users find ways to use the product in unintended ways. We will describe how we at Heetch identify and manage unintended use cases of our product - especially when it comes to those that have negative consequences for other users.

Aude Boscher
Aude Boscher Heetch Senior Product Manager, Heetch
10:30
DISCUSSION PANEL
Leadership Strategies for an Adapting Workplace

As times change with the pandemic, work-from-home, recessions, and displaced co-workers, there’s more and more of a challenge for leaders, founders and team builders to find the best team members, keep them motivated, and still grow the business. Add shrinking budgets and stronger demands to grow larger with fewer resources, we’ll also learn how these leaders are doing more with less. Gain valuable insights into the leadership mindset and strategies that will help you maintain business growth and drive results, even during tumultuous times.

Helene Queriault
Hélène Quériault Lalalab CEO, Lalalab
Xavier Bourlard
Xavier Bourlard App Growth Expert Marketing Partnerships, App Growth Expert
Anouar Benattia
Anouar Benattia Quiet CEO & Founder, Quiet Games
11:00
NETWORKING BREAK
Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions! Break snacks courtesy of ClearPier!

11:20
DISCUSSION PANEL
User Acquisition Optimization Strategies

With Meta proving to be less and less of an efficient channel for Performance marketers, what are the alternatives? Marketers are turning more and more to new approaches, exploring other channels and increasing their focus on creatives while turning to Marketing-Mix Modeling to measure the impact of their efforts.

Martzel de Domingo
Martzel de Domingo Ubisoft Media Associate Director, Ubisoft
Diane Moisset
Diane Moisset BlaBlaCar Digital Marketing Team Lead, BlaBlaCar
Sherina Khalidi
Sherina Khalidi Deezer Director of Performance Marketing, Deezer
Pierre Nicolas
Pierre Nicolas Green Panda Games Head of User Acquisition, Green Panda Games
Aline Reiniche
Aline Reiniche App Growth Expert Advisor, App Growth Expert
12:05
CO-PRESENTATION
Creatives for Performing UA Campaigns:
Concepts, Automation, Production at Scale & UGC

In a user-privacy world, creatives became vital to performance marketing.
Addict Mobile will share with you the best-in-class strategy and technologies to maximize your campaign performance through creatives:

  1. Conceptualization: Human work remains key
  2. Technology to industrialize processes : Production at scale with creative technology + Automation of the creative production
  3. UGC trends: How to make them work
Kévin Schmitt
Kévin Schmitt Cheerz Acquisition Team Lead, Cheerz
Manuel Pacreau
Manuel Pacreau Addict Mobile Deputy CEO, Addict Mobile
12:30
NETWORKING LUNCH
Gourmet Lunch & Networking Time

Let's take a big break for food (courtesy of Adjust) at the halfway point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point, and get ready for the second half of the day, featuring more full-funnel strategies for long-term app growth!

13:30
GIVE-AWAY GAME!
App Growth Challenge!
Play for Your Chance to Win Prizes!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
14:00
DISCUSSION PANEL
Mastering Attribution in the SKAD 4 Era

Join our experts as they unravel the complexities of attribution and SKAD 4. Learn how to navigate the challenges of the current attribution environment, ensuring accurate data collection and maximizing your growth potential.

Alexis Teboul
Alexis Teboul Moloco Sr. Implementation Manager, Moloco
Sarah Rolland
Sarah Rolland AppsFlyer Regional Manager, France, AppsFlyer
14:30
DISCUSSION PANEL
All About Ads!
Channel Insights & Media Mix Mastery

Stay ahead of the game with our expert-led panel on the current state of app advertising. Learn which channels are driving success, and which are falling behind; as well as best practices for optimizing your media mix.

Júlia Planas Pons
Júlia Planas Pons Smadex COO, Smadex
Arthur Cordier-Lassalle
Arthur Cordier-Lassalle Gameloft Global Creative Director, Growth Marketing, Gameloft
Olivier Lemarie
Olivier Lemarie PhotoRoom VP Growth, PhotoRoom
Thomas Le Hardy
Thomas le Hardy Tonsser VP of Marketing & Growth, Tonsser
15:10
NETWORKING BREAK
Afternoon Networking Break

Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content! Break snacks courtesy of ClearPier!

15:25
PRESENTATION
Unleash the Power of Push and In-App Strategies to Improve Long-Term Engagement

Discover Back Market's playbook for user engagement in their app! In this session, Back Market’s Head of CRM, Steven Truffley, will dig into the unique challenges of maintaining user engagement in a low repeat purchase rate industry, and share the strategies that have helped Back Market keep their user base actively involved with their leading brand!

Steven Truffley
Steven Truffley Back Market Head of CRM, Back Market
15:50
CO-PRESENTATION
How to Own Organic Growth as Full Part of Your Marketing Mix and Adapt to Changing Consumer Habits

Marketers tend to focus a lot on Paid Acquisition channels when reporting, leaving Organic as a simple correlation of their activities. In this co-presentation, Thomas Le Hardy and Mohammed-Yamin Hamli from Tonsser will show you how they are trying to get more control over their Organic Acquisitions through Content and SoMe to create direct growth & Word of Mouth.

Thomas Le Hardy
Thomas le Hardy Tonsser VP of Marketing & Growth, Tonsser
Mohammed-Yamin Hamli
Mohammed-Yamin Hamli Tonsser Marketing Lead, Tonsser
16:20
DISCUSSION PANEL
Unlocking Sustainable Growth with Engagement & Retention

Discover the secret sauce to long-term growth: engagement and retention. Our panelists will share their insights on how to create meaningful and lasting connections with your users, turning them into loyal advocates for your app.

Lea Samrani
Léa Samrani unlikeany Product Advisor, unlikeany
Emma Sarret
Emma Sarret Holy Owly Growth & CRM Manager, Holy Owly App
17:00
OPEN BAR RECEPTION
Networking Happy Hour!
Open Bar & Snacks!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Happy Hour Drinks and Snacks courtesy of Avow, CleverTap, and Vibe.co!

Sponsors

Title Sponsor

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Jessica Hasenplaugh

"App Growth Summit curates a forward thinking, and highly engaging experience. It's a good sized event where you'll meet great people, see highly relevant content, and enjoy yourself. Not too much pressure like some of the larger events."

Jessica Hasenplaugh, Maple Media
Paulina Torres Bejar

"This is my first App Growth Summit, and it had great content and amazing speakers! I’m keeping all the good advice and expertise shared. Without a doubt, I think it was a good experience for me!"

Paulina Torres Bejar, Tilting Point