App Growth Summit Paris 2023 kicked off our first year in Paris with a one-of-a-kind event, that featured the “Full Story of App Growth” from start to finish!
22+ Expert Speakers
10 Custom-Curated Sessions
Outstanding Networking & Community
Attendees learned about full-funnel app growth strategies such as Acquisition, Marketing, Engagement, Monetization, Retention, and much more!
In addition to expert-led sessions, we featured a gourmet lunch as well as an open bar patio reception where attendees networked with (and continued to converse with) other app growth experts in attendance!
The event was an unparalleled opportunity to optimize app growth!
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a catered breakfast (courtesy of Branch) will be waiting for you as we get ready to kick off a full day of custom-curated content!
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaging networking, all combined with some fun and good times!
We'll introduce the unique format of this event, and get things started.
Gain a competitive edge by learning from the top-performing apps and games of 2023 in the EMEA region. Jean-Luc Detzel, Marketing Director for DATA AI, will reveal the critical performance metrics that propelled these apps to the top, providing you with actionable insights to optimize your user acquisition and engagement strategies.
As apps grow, it's inevitable that users find ways to use the product in unintended ways. We will describe how we at Heetch identify and manage unintended use cases of our product - especially when it comes to those that have negative consequences for other users.
As times change with the pandemic, work-from-home, recessions, and displaced co-workers, there’s more and more of a challenge for leaders, founders and team builders to find the best team members, keep them motivated, and still grow the business. Add shrinking budgets and stronger demands to grow larger with fewer resources, we’ll also learn how these leaders are doing more with less. Gain valuable insights into the leadership mindset and strategies that will help you maintain business growth and drive results, even during tumultuous times.
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions! Break snacks courtesy of ClearPier!
With Meta proving to be less and less of an efficient channel for Performance marketers, what are the alternatives? Marketers are turning more and more to new approaches, exploring other channels and increasing their focus on creatives while turning to Marketing-Mix Modeling to measure the impact of their efforts.
In a user-privacy world, creatives became vital to performance marketing.
Addict Mobile will share with you the best-in-class strategy and technologies to maximize your campaign performance through creatives:
Let's take a big break for food (courtesy of Adjust) at the halfway point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point, and get ready for the second half of the day, featuring more full-funnel strategies for long-term app growth!
Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!
Join our experts as they unravel the complexities of attribution and SKAD 4. Learn how to navigate the challenges of the current attribution environment, ensuring accurate data collection and maximizing your growth potential.
Stay ahead of the game with our expert-led panel on the current state of app advertising. Learn which channels are driving success, and which are falling behind; as well as best practices for optimizing your media mix.
Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content! Break snacks courtesy of ClearPier!
Discover Back Market's playbook for user engagement in their app! In this session, Back Market’s Head of CRM, Steven Truffley, will dig into the unique challenges of maintaining user engagement in a low repeat purchase rate industry, and share the strategies that have helped Back Market keep their user base actively involved with their leading brand!
Marketers tend to focus a lot on Paid Acquisition channels when reporting, leaving Organic as a simple correlation of their activities. In this co-presentation, Thomas Le Hardy and Mohammed-Yamin Hamli from Tonsser will show you how they are trying to get more control over their Organic Acquisitions through Content and SoMe to create direct growth & Word of Mouth.
Discover the secret sauce to long-term growth: engagement and retention. Our panelists will share their insights on how to create meaningful and lasting connections with your users, turning them into loyal advocates for your app.
Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Happy Hour Drinks and Snacks courtesy of Avow, CleverTap, and Vibe.co!
"We had really nice roundtable discussions! It was very engaging."
Lotta Weigeldt, Adidas Runtastic
"I have 7 pages of notes that I’m really excited to go back to the office and start implementing."
Tracy Burman, PlayOn TV