App Growth Summit SF 2022

October 20, 2022 9am PT • Dogpatch Studios, San Francisco
Overview Speakers Agenda Sponsors

WE ARE BACK!

App Growth Summit SF 2022 featured a full day packed with the best content and speakers seen this year! All content was carefully curated and aimed at helping App Marketers, Brands, and Gaming companies finish 2022 strong, while readying their plans for massive growth in 2023!

30+ Expert Speakers
15 Custom-Curated Sessions
Limited Vendors in Attendance

This invite-only, limited-vendor event was designed to create maximum high-quality connections with other app growth experts. Attendees experienced in-depth, interactive idea exchanges and learning opportunities with our custom-curated expert sessions and full floor of Networking opportunities! App Growth Summit SF 2022 provided San Francisco with the latest up-to-date strategies and trends for our rapidly growing mobile app community!


Speakers

Jackie Pimentel
Jackie Pimentel Instragram Director, Creators & Reels Product Marketing Instagram
Instagram 2022
Jayne Peressini
Jayne Pimentel Dapper Labs GM of NBA Top Shot Dapper Labs
Dapper Labs
Eric Ma
Eric Ma Scopely SVP, User Acquisition Scopely
Scopely
Brianna Zhao
Brianna Zhao Warner Bros. Games Manager, Data Insights Warner Bros. Games
WB Games
Fabiana Ayala
Fabiana Ayala Rocket Money Growth Marketing Manager Rocket Money
Rocket Money
Katie Aldrich
Katie Aldrich Liftoff Account Executive Liftoff
Liftoff 2022
Karl Berta
Karl Berta Jampp VP of Sales Jampp
Jampp
Nick Bourdens
Nick Bourdens tvScientific Sales Director tvScientific
tvScientific
Sebastian Daly
Sebastian Daly Adjust Strategic Product Partnerships Lead Adjust
Adjust
Dharak Desai
Dharak Desai InMobi Director, Sales & Strategy InMobi
InMobi
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing Times Internet
Times Internet
Kirsty King
Kirsty King Nativex Senior Director, Client Growth NA Nativex
Nativex
Terra LaRock
Terra LaRock Mindful Mamas Founder & CEO Mindful Mamas
Mindful Mamas
Jonathan Lau
Jonathan Lau Scopely Sr. Director of Growth Marketing Scopely
Scopely
Kate Lovejoy
Kate Lovejoy Adikteev COO, Retargeting Adikteev
Adikteev
Vassko Mladjov
Vassko Mladjov MoEngage VP of Strategy MoEngage
MoEngage
Ahmed Omar
Ahmed Omar Odiggo Co-Founder & CEO Odiggo
Odiggo
Richa Pareekh
Richa Pareekh Coinbase Product Lead Coinbase
Coinbase
Hannah Parvaz
Hannah Parvaz Aperture Co-Founder Aperture
Aperture
Lomit Patel
Lomit Patel Tynker Chief Growth Officer Tynker
Tynker
Emma Patterson
Emma Patterson Airship Sr. Product Marketing Manager Airship
Airship
Ian Pernia
Ian Pernia AppTweak Senior ASO Expert AppTweak
AppTweak 2020
David Quinn
David Quinn Gummicube VP of Strategy & Partnerships Gummicube
Gummicube
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Nancy Roberts
Nancy Roberts YouAppi CMO & MD, North America YouAppi
YouAppi
Mada Seghete
Mada Seghete Branch Co-Founder & VP of Marketing Branch
Branch
Chris Uglietta
Chris Uglietta data.ai Senior Marketing Manager data.ai
Data AI
Dean Wang
Dean Wang MobilityWare Sr Performance Marketing Manager MobilityWare
MobilityWare
Michele Webb
Michele Webb Smadex SVP Growth, US Smadex
Smadex Logo 2021
Ania Wysocka
Ania Wysocka Rootd Founder Rootd
Rootd
Herman Yang
Herman Yang Moloco Head of Cloud Enterprise Moloco
Moloco
Hubert Yee
Hubert Yee ThatGameCompany Senior Growth Marketing Manager ThatGameCompany
ThatGameCompany
Steve P. Young
Steve P. Young App Masters Founder & CEO App Masters
AppMasters
Lin Yuan
Lin Yuan Picsart Sr Director, Growth Marketing Picsart
Picsart

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COMPANIES ATTENDED INCLUDE:

COMPANIES ATTENDING AGS SF INCLUDE

Agenda

Content Schedule
8:00
BREAKFAST & NETWORKING
Breakfast & Networking

The doors are open! Let the networking at App Growth Summit SF begin! All-day coffee & beverage services (courtesy of AppTweak), and a hot catered breakfast (courtesy of Bidease) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:00
EVENT KICK-OFF
Opening Remarks

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:20
PRESENTATION
State of The App Economy: Waves of Opportunity

We are now living in a volatile economy with increased difficulty planning for growth. Hear from Chris Uglietta from data.ai (formerly App Annie) on the latest trends and insights to you need to know to navigate uncertainty and identify new opportunities within the mobile landscape.

Chris Uglietta
Chris Uglietta data.ai Senior Marketing Manager, data.ai
9:40
KEYNOTE SESSION
Trendspotting for Product Growth: Analyzation of Trends to Determine Product/User Fit

In acquiring or engaging with new Users, we’re always thinking about the latest trends, and if these trends should impact our core product strategy, a set of features, or if they’re just a passing fad to take notice of, but respectfully disregard in product evolvement considerations. In this Keynote Session, Jackie Pimentel (Instagram’s Director of Creators & Reels Product Marketing) and Jayne Pimentel Peressini (Dapper Labs’ GM of NBA Top Shot) will discuss their framework for considering a trend’s long-term viability, and how they decide which trends are ultimately determined to inform future product features and releases.

Jackie Pimentel
Jackie Pimentel Instragram Director, Creators & Reels Product Marketing, Instagram
Jayne Peressini
Jayne Pimentel Dapper Labs GM of NBA Top Shot, Dapper Labs
10:05
PRESENTATION
Uncover New Insights With a Holistic Attribution Strategy

Better understand the full-funnel impact of your marketing channels. In this session, led by Adjust’s Sebastian Daly, Strategic Product Partnerships Lead, learn empowering strategies to help make more informed decisions around optimization. Including tactics to identify which touch points lead to installs and which touch points assist in conversations.

Sebastian Daly
Sebastian Daly Adjust Strategic Product Partnerships Lead, Adjust
10:25
PRESENTATION
ASA, LiveOps & UA:
New Store Experiences Are Changing ASO

We’ve seen the popularization of PPO & CPP in 2021 and 2022, what’s coming next? The app store of tomorrow is already here with new ad placements, LiveOps, and more. Watch David Quinn, VP of Strategy & Partnerships of Gummicube discuss how these changes are impacting your growth and are changing the way ASO is done. Plus, find out what you can do to prepare for the new frontier of mobile UA in 2023.

David Quinn
David Quinn Gummicube VP of Strategy & Partnerships, Gummicube
10:45
PRESENTATION
Recession-Proof Mobile Marketing: How to Grow and Thrive During a Downturn

What does a downturn mean for marketing and how can you continue to drive growth? From focusing on earned channels, lean strategies, spiky investments, and data-driven analysis, Mada will navigate you through all the tactics you can utilize to continue growing your business and thrive during an economic slowdown.

Mada Seghete
Mada Seghete Branch Co-Founder & VP of Marketing, Branch
11:10
DISCUSSION PANEL
Keep 'em Coming Back!
Onboarding & Engagement Strategies to Limit Churn

From the first impression of the initial activation experience, to the key moments when a User stays Engaged in your App, having a personalized approach to understanding how to plug the holes in your product is essential to limiting churn and increasing LTVs. Our panel of Engagement and Product Growth experts will help you with strategies for optimizing essential key points where Users might churn, and how to keep them Engaged and Retained.

Ania Wysocka
Ania Wysocka Rootd Founder, Rootd
Hubert Yee
Hubert Yee ThatGameCompany Senior Growth Marketing Manager, ThatGameCompany
Hannah Parvaz
Hannah Parvaz Aperture Co-Founder, Aperture
Vassko Mladjov
Vassko Mladjov MoEngage VP of Strategy, MoEngage
Nancy Roberts
Nancy Roberts YouAppi CMO & MD, North America, YouAppi
11:45
PRESENTATION
The Future of App Growth in the Consumer-First Era

Consumers and their mobile devices have gotten a lot smarter in the 15 years that have passed since iOS, Android and InMobi made their debuts. The mobile economy is in the midst of a revolution as rapidly evolving mobile user behavior converges with rising demands for privacy, and app growth marketers must adapt to survive. This session will provide actionable insights on how to navigate the next era of mobile and thrive amidst change.

Key takeaways include how to:

  • Cost-effectively drive iOS app performance at scale using SKAdNetwork (SKAN) attribution and make the most of enhancements coming with SKAN 4.0
  • Navigate and prepare for more privacy changes on the horizon including Android Privacy Sandbox
  • Unlock emerging opportunities to engage and delight mobile users across surfaces including lock-screens and home-screens
Dharak Desai
Dharak Desai InMobi Director, Sales & Strategy, InMobi
12:10
DISCUSSION PANEL
Mobile UA Performance Optimization: Tips & Tricks to Achieve LTV, ROAS, and Other Campaign Goals

Our panel of app growth experts will discuss how to optimize your performance UA efforts and strategies. Whether you’re looking to achieve greater LTV and ROAS, or other KPI goals, our experts have you covered with some tips and tricks and answers for the audience’s questions!

Fabiana Ayala
Fabiana Ayala Rocket Money Growth Marketing Manager, Rocket Money
Katie Aldrich
Katie Aldrich Liftoff Account Executive, Liftoff
Lin Yuan
Lin Yuan Picsart Sr Director, Growth Marketing, Picsart
12:35
NETWORKING LUNCH
Fully-Catered Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty lunch buffet (dietary restrictions will be respected, please contact us for specific requirements) courtesy of Bigabid! Fuel up and get ready for the second half of the day! Buffet stations will be on the 2nd and 3rd floors, so with two stations you can get your food quickly and enjoy some networking in the process!

1:35
GIVE-AWAYS!
App Growth Challenge
Apple Watch Give-Away (& Other Prizes!)

Right after lunch, we have an Apple Watch Give-Away for Dessert! Head back to the main stage before our second Keynote of the day, and take your opportunity to jump up on the stage to compete for an Apple Watch and other great prizes!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis App Growth Summit Event Logistics Manager, US, App Growth Summit
1:45
KEYNOTE SESSION
Experts Discuss Pass/Fail Measurement & Analysis of UA Channels

Budgets are tightening, especially test budgets. We are going to now need to get more decisive information faster than ever and with less data than in previous years. These challenges make it difficult to measure campaign performance and which KPIs you should use to determine Pass/Fail for any new channel you’re going to use for your acquisition efforts. App Marketing legend Eric Ma from Scopely sits down with rising star Brianna Zhao from WB Games to discuss some best strategies to help you analyze campaign performance in modern app marketing.

Eric Ma
Eric Ma Scopely SVP, User Acquisition, Scopely
Brianna Zhao
Brianna Zhao Warner Bros. Games Manager, Data Insights, Warner Bros. Games
2:10
PRESENTATION
Apple’s In-App Events: Best Practices & Strategies for Success

In-App Events has already been widely adopted by the many popular apps and games, and this new feature from Apple opens a variety of new ways for app marketers to increase app visibility and user engagement! Ian Pernia, Senior ASO Expert at AppTweak, will share insights on the adoption of In-App Events, and provide practical examples of how apps have been using In-App Events on the App Store!

Ian Pernia
Ian Pernia AppTweak Senior ASO Expert, AppTweak
2:35
DISCUSSION PANEL
Putting the Fun in Funnel:
Creative Strategies to Ensure Customers Stick Around for the Long Run

Growth is more than just User Acquisition and “user growth.” A proper “Growth Strategy” involves an well thought out marketing mix for Acquisition, but also intelligent strategies for Engagement, Retention, Personalization, Data Analysis, and how to maximize revenue and long-term stability for your app or game. Growth as a holistic strategy is arguably the most important strategy your app or game can optimize for reduced churn and increased LTV. Our app growth experts will discuss how they optimize for long-term growth!

Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing, Times Internet
Jonathan Lau
Jonathan Lau Scopely Sr. Director of Growth Marketing, Scopely
Karl Berta
Karl Berta Jampp VP of Sales, Jampp
Emma Patterson
Emma Patterson Airship Sr. Product Marketing Manager, Airship
3:05
NETWORKING BREAK
AFTERNOON BOBA & NETWORKING BREAK

Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content! We'll have free boba tea available (courtesy of Assetario) in the Main Room on the 1st floor as well as our 2nd floor networking area!

3:15
DISCUSSION PANEL
4 Essential User Acquisition Channels to Add to Your Marketing Mix

Distribution of your acquisition efforts and finding the right media mix are essential to overall growth success. User Acquisition isn’t all just about paid UA and ads. There are also organic opportunities such as App Store Optimization (ASO) which can work hand-in-hand with paid efforts to maximize your app-install growth metrics. Our panel of app growth experts will discuss 4 UA channels which may or may not be in your current overall acquisition strategy, but should be, and how to best utilize these channels for app growth at scale. These are ASO, CTV/OTT Campaigns, TikTok Influencer Strategies, and App-to-Web Conversions.

Dean Wang
Dean Wang MobilityWare Sr Performance Marketing Manager, MobilityWare
Kirsty King
Kirsty King Nativex Senior Director, Client Growth NA, Nativex
Steve P. Young
Steve P. Young App Masters Founder & CEO, App Masters
Nick Bourdens
Nick Bourdens tvScientific Sales Director, tvScientific
Michele Webb
Michele Webb Smadex SVP Growth, US, Smadex
3:50
PRESENTATION
Leveraging Contextual Data for Performance Advertising:
Preparing for a Privacy-First World

Advertisers and publishers alike have had to navigate the changes brought on by Apple’s ATT. These changes have brought about an environment where there is no consistency or certainty in the type of data that can be used for programmatic ad targeting. So what’s the best we can expect for ad performance in the post-IDFA world? This presentation will focus on sharing the learnings and results from our experiments comparing the relative performance of machine learning models trained on 1) only standard RTB/MMP data, 2) only contextual first-party data, 3) only LAT traffic, and 4) all possible data sources.

Herman Yang
Herman Yang Moloco Head of Cloud Enterprise, Moloco
4:10
PRESENTATION
Actionable Insights for Mid-Core and Hardcore Gaming Apps
Key Metrics and Strategies for Growth

Join Adikteev's COO of Retargeting and US Managing Director Kate Lovejoy to dive into the retargeting strategies that work for hardcore and mid-core gaming apps, which KPIs app marketers should be tracking, and different performance measurement methods.

Kate Lovejoy
Kate Lovejoy Adikteev COO, Retargeting, Adikteev
4:30
DISCUSSION PANEL
How to Lead Others (and Yourself) to Sustainable Success

Leadership is key to success for any organization and/or product. Without competent leadership a talented team might not perform. Finding, developing and growing a talented team is a challenge as-is, but when coupled with a displaced workforce, economic worries, industry layoffs, and more modern challenges, keeping your team motivated is additionally difficult. Also, how can you make sure you’re on your own way to where you want to go in your career? Are you not only leading others to greener pastures, but are you also able to lead yourself to where you want to be in your career and life? Our industry leaders will discuss all this with an open audience Q&A and advice!

Richa Pareekh
Richa Pareekh Coinbase Product Lead, Coinbase
Lomit Patel
Lomit Patel Tynker Chief Growth Officer, Tynker
Ahmed Omar
Ahmed Omar Odiggo Co-Founder & CEO, Odiggo
Nancy Roberts
Nancy Roberts YouAppi CMO & MD, North America, YouAppi
Terra LaRock
Terra LaRock Mindful Mamas Founder & CEO, Mindful Mamas
5:00
OPEN BAR RECEPTION
Official AGS SF Networking Happy Hour!
On-Site Immediately Following Content

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception (courtesy of Fluent and INCRMNTAL)! Come up to the 3rd Floor for great views of SF and Network for the final time today with your fellow attendees! Have a libation (or three) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

6:30
AFTER PARTY
Liftoff Launch Party!
Off-Site Event by Liftoff

After our App Growth Summit SF 2022 Happy Hour, join Liftoff for a fun night out to celebrate the launch of the new Liftoff brand!

Come party with fellow attendees, and enjoy delicious beverages and a spread from the city’s best food trucks—all under an open sky.

At Parklab Gardens (1379 4th Street, San Francisco, CA 94158), Liftoff will have a live DJ, lawn games, photo booth, and mini golf available at the city’s only outdoor miniature golf course, Stagecoach Greens!

RSVP Here!

6:30
AFTER PARTY
Mobile on Tap!
Off-Site Event by Adjust & SplitMetrics

Craft Beer + Good Food + Live Music

Join Adjust and SplitMetrics for an exclusive After Party directly following App Growth Summit SF 2022!

Enjoy a fresh selection of lagers and ales from Harmonic Brewing (1050 26th Street, San Francisco, CA 94107), along with local wines. Adjust & SplitMetrics is pulling up favorite Bay Area food truck, Senor Sisig, offering their iconic street food menu.

Unwind and enjoy drinks on Adjust & SplitMetrics with your fellow app growth experts from App Growth Summit SF 2022!

RSVP Here!

6:30
AFTER PARTY
Tarot & Tech
Off-Site Event by YouAppi

Halloween is just around the corner, knockin' on our doors! 🎃
Get into spooky season with a spirited evening of food, refreshments, and best of all, a tarot card reader! 🔮

Join YouAppi for a night of delicious bites and smokey cocktails, featuring a tarot reader to bring you wisdom and guidance!

Walking distance from App Growth Summit SF 2022 at Piccino (1001 Minnesota St, San Francisco, CA 94107)

RSVP Here!

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App Growth Summit Testimonials

Kevin Kinnison

"App Growth Summit is where it's at! Great Content with meaningful speakers from big Brands and mobile companies. Furthermore everyone in the San Francisco mobile industry is here making it a great place to catch up and do business. Definitely made some fantastic connections here."

Kevin Kinnison, Adjust

"App Growth Summit is one of the best ways to get a pulse on the mobile growth space!"

Shaan Rupani, NextHealth