The doors are open! Let the networking at App Growth Summit SF begin! All-day coffee & beverage services (courtesy of AppTweak), and a hot catered breakfast (courtesy of Bidease) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

We are now living in a volatile economy with increased difficulty planning for growth. Hear from Chris Uglietta from data.ai (formerly App Annie) on the latest trends and insights to you need to know to navigate uncertainty and identify new opportunities within the mobile landscape.

Better understand the full-funnel impact of your marketing channels. In this session, led by Adjust’s Sebastian Daly, Strategic Product Partnerships Lead, learn empowering strategies to help make more informed decisions around optimization. Including tactics to identify which touch points lead to installs and which touch points assist in conversations.

What does a downturn mean for marketing and how can you continue to drive growth? From focusing on earned channels, lean strategies, spiky investments, and data-driven analysis, Mada will navigate you through all the tactics you can utilize to continue growing your business and thrive during an economic slowdown.

Consumers and their mobile devices have gotten a lot smarter in the 15 years that have passed since iOS, Android and InMobi made their debuts. The mobile economy is in the midst of a revolution as rapidly evolving mobile user behavior converges with rising demands for privacy, and app growth marketers must adapt to survive. This session will provide actionable insights on how to navigate the next era of mobile and thrive amidst change.

Key takeaways include how to:

• Cost-effectively drive iOS app performance at scale using SKAdNetwork (SKAN) attribution and make the most of enhancements coming with SKAN 4.0
• Navigate and prepare for more privacy changes on the horizon including Android Privacy Sandbox
• Unlock emerging opportunities to engage and delight mobile users across surfaces including lock-screens and home-screens

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty lunch buffet (dietary restrictions will be respected, please contact us for specific requirements) courtesy of Bigabid! Fuel up and get ready for the second half of the day! Buffet stations will be on the 2nd and 3rd floors, so with two stations you can get your food quickly and enjoy some networking in the process!

Budgets are tightening, especially test budgets. We are going to now need to get more decisive information faster than ever and with less data than in previous years. These challenges make it difficult to measure campaign performance and which KPIs you should use to determine Pass/Fail for any new channel you’re going to use for your acquisition efforts. App Marketing legend Eric Ma from Scopely sits down with rising star Brianna Zhao from WB Games to discuss some best strategies to help you analyze campaign performance in modern app marketing.

Growth is more than just User Acquisition and “user growth.” A proper “Growth Strategy” involves an well thought out marketing mix for Acquisition, but also intelligent strategies for Engagement, Retention, Personalization, Data Analysis, and how to maximize revenue and long-term stability for your app or game. Growth as a holistic strategy is arguably the most important strategy your app or game can optimize for reduced churn and increased LTV. Our app growth experts will discuss how they optimize for long-term growth!

Distribution of your acquisition efforts and finding the right media mix are essential to overall growth success. User Acquisition isn’t all just about paid UA and ads. There are also organic opportunities such as App Store Optimization (ASO) which can work hand-in-hand with paid efforts to maximize your app-install growth metrics. Our panel of app growth experts will discuss 4 UA channels which may or may not be in your current overall acquisition strategy, but should be, and how to best utilize these channels for app growth at scale. These are ASO, CTV/OTT Campaigns, TikTok Influencer Strategies, and App-to-Web Conversions.

Join Adikteev's COO of Retargeting and US Managing Director Kate Lovejoy to dive into the retargeting strategies that work for hardcore and mid-core gaming apps, which KPIs app marketers should be tracking, and different performance measurement methods.

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception (courtesy of Fluent and INCRMNTAL)! Come up to the 3rd Floor for great views of SF and Network for the final time today with your fellow attendees! Have a libation (or three) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Craft Beer + Good Food + Live Music

Join Adjust and SplitMetrics for an exclusive After Party directly following App Growth Summit SF 2022!

Enjoy a fresh selection of lagers and ales from Harmonic Brewing (1050 26th Street, San Francisco, CA 94107), along with local wines. Adjust & SplitMetrics is pulling up favorite Bay Area food truck, Senor Sisig, offering their iconic street food menu.

Unwind and enjoy drinks on Adjust & SplitMetrics with your fellow app growth experts from App Growth Summit SF 2022!

RSVP Here!