App Growth Summit SF 2022

October 20, 2022 9am PT • Dogpatch Studios, San Francisco
Overview Speakers Agenda Sponsors

WE ARE BACK!

App Growth Summit SF 2022 features a full day packed with the best content and speakers you’ll see this year! All content is carefully curated and aimed at helping App Marketers, Brands, and Gaming companies finish 2022 strong, while readying their plans for massive growth in 2023!

36 Expert Speakers
15 Custom-Curated Sessions
Limited Vendors in Attendance

This invite-only, limited-vendor event is designed to create maximum high-quality connections with other app growth experts. Experience in-depth, interactive idea exchanges and learning opportunities with our custom-curated expert sessions and full floor of Networking opportunities! App Growth Summit SF 2022 provides San Francisco with the latest up-to-date strategies and trends for this rapidly growing mobile app community for the entire industry, not just a niche segment. If you work in the mobile app growth industry, then this is the event for you!

Request An Invite!


Speakers

Jackie Pimentel
Jackie Pimentel Instragram Director, Creators & Reels Product Marketing Instagram
Instagram 2022
Jayne Peressini
Jayne Pimentel Dapper Labs GM of NBA Top Shot Dapper Labs
Dapper Labs
Eric Ma
Eric Ma Scopely SVP, User Acquisition Scopely
Scopely
Brianna Zhao
Brianna Zhao WB Games Manager, Data Insights WB Games
WB Games
Ania Wysocka
Ania Wysocka Rootd Founder Rootd
Rootd
Katie Aldrich
Katie Aldrich Liftoff Account Executive Liftoff
Liftoff 2022
Dave Bell
Dave Bell Gummicube Co-Founder & CEO Gummicube
Gummicube
Nick Bourdens
Nick Bourdens tvScientific Sales Director tvScientific
tvScientific
Sebastian Daly
Sebastian Daly Adjust Strategic Product Partnerships Lead Adjust
Adjust
Dharak Desai
Dharak Desai InMobi Director, Sales & Strategy InMobi
InMobi
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing Times Internet
Times Internet
Kirsty King
Kirsty King Nativex Senior Director, Client Growth NA Nativex
Nativex
Kate Lovejoy
Kate Lovejoy Adikteev COO, Retargeting Adikteev
Adikteev
Vassko Mladjov
Vassko Mladjov MoEngage VP of Strategy MoEngage
MoEngage
Ahmed Omar
Ahmed Omar Odiggo Co-Founder & CEO Odiggo
Odiggo
Richa Pareekh
Richa Pareekh Coinbase Product Lead Coinbase
Coinbase
Hannah Parvaz
Hannah Parvaz Aperture Co-Founder Aperture
Aperture
Lomit Patel
Lomit Patel Tynker Chief Growth Officer Tynker
Tynker
Ian Pernia
Ian Pernia AppTweak Senior ASO Expert AppTweak
AppTweak 2020
Nancy Roberts
Nancy Roberts YouAppi CMO YouAppi
YouAppi
Mada Seghete
Mada Seghete Branch Co-Founder & VP of Marketing Branch
Branch
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Dean Wang
Dean Wang MobilityWare Sr Performance Marketing Manager MobilityWare
MobilityWare
Michele Webb
Michele Webb Smadex SVP Growth, US Smadex
Smadex Logo 2021
Sam Yang
Sam Yang data.ai Chief Revenue Officer data.ai
Data AI
Hubert Yee
Hubert Yee ThatGameCompany Senior Growth Marketing Manager ThatGameCompany
ThatGameCompany

Request An Invite!


COMPANIES ATTENDING INCLUDE:

COMPANIES ATTENDING AGS SF INCLUDE

Agenda

Content Schedule
8:00
BREAKFAST & NETWORKING
Breakfast & Networking

The doors are open! Let the networking at App Growth Summit SF begin! All-day coffee & beverage services are courtesy of AppTweak, and we will also have a hot catered breakfast waiting for you, as we get ready to kick-off a full day of custom-curated content!

9:00
EVENT KICK-OFF
Opening Remarks

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:20
PRESENTATION
The App Economy and Its Waves of Opportunities
Sam Yang
Sam Yang data.ai Chief Revenue Officer, data.ai
9:40
KEYNOTE PRESENTATION
Trendspotting for Product Growth: Analyzation of Trends to Determine Product/User Fit

In acquiring or engaging with new Users, we’re always thinking about the latest trends, and if these trends should impact our core product strategy, a set of features, or if they’re just a passing fad to take notice of, but respectfully disregard in product evolvement considerations. In this Keynote Session, Jackie Pimentel (Instagram’s Director of Creators & Reels Product Marketing) and Jayne Pimentel Peressini (Dapper Labs’ GM of NBA Top Shot) will discuss their framework for considering a trend’s long-term viability, and how they decide which trends are ultimately determined to inform future product features and releases.

Jackie Pimentel
Jackie Pimentel Instragram Director, Creators & Reels Product Marketing, Instagram
Jayne Peressini
Jayne Pimentel Dapper Labs GM of NBA Top Shot, Dapper Labs
10:05
PRESENTATION
Uncover New Insights With a Holistic Attribution Strategy

Better understand the full-funnel impact of your marketing channels. In this session, led by Adjust’s Sebastian Daly, Strategic Product Partnerships Lead, learn empowering strategies to help make more informed decisions around optimization. Including tactics to identify which touch points lead to installs and which touch points assist in conversations.

Sebastian Daly
Sebastian Daly Adjust Strategic Product Partnerships Lead, Adjust
10:25
PRESENTATION
The Secrets of ASO Success
Dave Bell
Dave Bell Gummicube Co-Founder & CEO, Gummicube
10:50
PRESENTATION
Advertising in a Privacy-First World, and the Future of Media
Dharak Desai
Dharak Desai InMobi Director, Sales & Strategy, InMobi
11:15
PRESENTATION
Apple’s In-App Events: Best Practices & Strategies for Success

In-App Events has already been widely adopted by the many popular apps and games, and this new feature from Apple opens a variety of new ways for app marketers to increase app visibility and user engagement! Ian Pernia, Senior ASO Expert at AppTweak, will share insights on the adoption of In-App Events, and provide practical examples of how apps have been using In-App Events on the App Store!

11:40
PRESENTATION
Recession-Proof Mobile Marketing: How to Grow and Thrive During a Downturn

What does a downturn mean for marketing and how can you continue to drive growth? From focusing on earned channels, lean strategies, spiky investments, and data-driven analysis, Mada will navigate you through all the tactics you can utilize to continue growing your business and thrive during an economic slowdown.

Mada Seghete
Mada Seghete Branch Co-Founder & VP of Marketing, Branch
12:00
PRESENTATION
UA Campaigns Presentation TBD
12:20
PRESENTATION
Retargeting Presentation TBD
Kate Lovejoy
Kate Lovejoy Adikteev COO, Retargeting, Adikteev
12:35
NETWORKING LUNCH
Fully-Catered Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty lunch buffet (dietary restrictions will be respected, please contact us for specific requirements) courtesy of Bigabid! Fuel up and get ready for the second half of the day! Buffet stations will be on the 2nd and 3rd floors, so with two stations you can get your food quickly and enjoy some networking in the process!

1:25
GIVE-AWAYS!
App Growth Challenge
Apple Watch Give-Away (& Other Prizes!)

Right after lunch, we have an Apple Watch Give-Away for Dessert! Head back to the main stage before our second Keynote of the day, and take your opportunity to jump up on the stage to compete for an Apple Watch and other great prizes!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis App Growth Summit Marketing Manager, App Growth Summit
1:40
KEYNOTE SESSION
Experts Discuss Their Pass/Fail Measurement Analysis of Acquisition Channels
Eric Ma
Eric Ma Scopely SVP, User Acquisition, Scopely
Brianna Zhao
Brianna Zhao WB Games Manager, Data Insights, WB Games
2:05
DISCUSSION PANEL
How to Lead Others (and Yourself) to Sustainable Success
Richa Pareekh
Richa Pareekh Coinbase Product Lead, Coinbase
Lomit Patel
Lomit Patel Tynker Chief Growth Officer, Tynker
Ahmed Omar
Ahmed Omar Odiggo Co-Founder & CEO, Odiggo
Nancy Roberts
Nancy Roberts YouAppi CMO, YouAppi
2:40
DISCUSSION PANEL
4 Channels You Must Include in Your UA Mix & Strategies for How to Succeed with Each
Dean Wang
Dean Wang MobilityWare Sr Performance Marketing Manager, MobilityWare
Kirsty King
Kirsty King Nativex Senior Director, Client Growth NA, Nativex
Nick Bourdens
Nick Bourdens tvScientific Sales Director, tvScientific
3:10
NETWORKING BREAK
AFTERNOON BOBA & NETWORKING BREAK

Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content! We'll have free boba tea available in the Main Room on the 1st floor as well as our 2nd floor networking area!

3:20
DISCUSSION PANEL
Top App Growth Strategies to Keep Users Engaged and Retained
Ania Wysocka
Ania Wysocka Rootd Founder, Rootd
Hubert Yee
Hubert Yee ThatGameCompany Senior Growth Marketing Manager, ThatGameCompany
Hannah Parvaz
Hannah Parvaz Aperture Co-Founder, Aperture
Vassko Mladjov
Vassko Mladjov MoEngage VP of Strategy, MoEngage
3:55
DISCUSSION PANEL
Mobile UA Performance Optimization: Tips & Tricks to Achieve LTV, ROAS, and Other Campaign Goals
Katie Aldrich
Katie Aldrich Liftoff Account Executive, Liftoff
Michele Webb
Michele Webb Smadex SVP Growth, US, Smadex
4:30
DISCUSSION PANEL
Full Funnel App Growth: Creating an Holistic Approach to Your App Growth Strategies
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing, Times Internet
OPEN BAR RECEPTION
Networking Happy Hour!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception (courtesy of Fluent and INCRMNTAL)! Come up to the 3rd Floor for great views of SF and Network for the final time today with your fellow attendees! Have a libation (or three) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Sponsors

Sponsorships Sold Out!

Presenting Sponsors

Exhibiting Sponsors

Contributing Sponsors

Supporting Sponsors

Like all App Growth Summits, this event is Invite-Only with limited attendees and sponsors. However, App Growth Summit SF 2022 is 100% free and open for any Mobile App, Game, or Brand to Request an Invitation. Vendors & Services providers must be sponsors in order to attend. If you qualify for an invite, and would like to attend, please feel free to…
    Due to International Health Department Guidelines, ONLY fully-vaccinated individuals (ie 2+ shots) are approved to attend indoor in-person events. Proof of vaccination will be required to enter venue.
    We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.
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App Growth Summit Testimonials

"Great conference to attend, a must for anyone who wants to become a better App marketer."

Carmen Marin, Compado
Jessica Hasenplaugh

"App Growth Summit curates a forward thinking, and highly engaging experience. It's a good sized event where you'll meet great people, see highly relevant content, and enjoy yourself. Not too much pressure like some of the larger events."

Jessica Hasenplaugh, Maple Media