App Growth Summit SF 2023

September 14, 2023 9am PT • Dogpatch Studios, Potrero Hill, San Francisco
Overview Speakers Agenda Sponsors

App Growth Summit San Francisco 2023 wasn’t just another industry event—it was truly an experience. Hundreds of app growth professionals seized this opportunity to learn how to get better results, strengthen and expand their networks, and also learned how to elevate their career opportunities!


Learnings From Leaders:

New insights were acquired from 30+ app growth experts, through 14 unique sessions, covering every area of mobile marketing.

Exchange Strategies:

Forward-thinking strategies were discussed with fellow experts in our Roundtable sessions; which was an opportunity to study alternative approaches to implement immediately!

Prime Networking:

Connections with hundreds of app growth experts in attendance from major brands, apps and games were made; and our attendees’ professional networks strengthened and grew in an informal and intimate setting!

Patrick Chang
Patrick Chang Jam City Assoc. Director, User Acquisition Jam City
Jam City
Annie Wang
Annie Wang Picsart Sr User Acquisition Manager Picsart
Picsart
Almar Reyes
Almar Reyes Pandora Director, Audience Engagement & Lifecycle Marketing Pandora
Pandora
Carolyn Bao
Carolyn Bao AppsFlyer VP of Marketing AppsFlyer
AppsFlyer
Karl Berta
Karl Berta Jampp VP of Sales, North America Jampp
Jampp
Michael Bingaman
Michael Bingaman lululemon Leadership Coach + Performance Expert lululemon
lululemon
Dharak Desai
Dharak Desai InMobi Director, Performance Sales & Strategy InMobi
InMobi
Natalie Files
Natalie Files ClearPier VP of Marketing ClearPier
ClearPier
Christine Forman
Christine Forman InMobi Global Head of Product Marketing InMobi
InMobi
Kim Bhatha
Kim Bhatha Zynga Director of User Acquisition Zynga
Zynga
Annie Gense
Annie Gense AppAgent Content Manager AppAgent
AppAgent
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing Times Internet
Times Internet
Divya Gunaseelan
Divya Gunaseelan Rakuten Viki Senior UA Manager Rakuten Viki
Rakuten Viki
Hagop Hagopian
Hagop Hagopian Appvertiser Founder & CEO Appvertiser
Appvertiser
Drew Hambke
Drew Hambke Kongregate Director of Marketing Kongregate
Kongregate
Erica Kovalkoski
Erica Kovalkoski Niantic Head of Brand Marketing Partnerships Niantic
Niantic
Michael Lee
Mike Lee Jam City Sr Manager, Creative Product Marketing Jam City
Jam City
Doug Manson
Doug Manson Craftsman+ Creative Director Craftsman+
CRAFTSMAN+
Yuliya Lennox
Yuliya Lennox Replika CMO Replika
Replika
Dan Levy
Dan Levy Digital Turbine Head of Advertising Sales, US Digital Turbine
Digital Turbine
Elisa Lozano
Elisa Lozano Smadex Sr. Sales Director Smadex
Smadex
Taylor Marcus
Taylor Marcus Crate General Manager Crate
Crate
Christina Morgan
Christina Morgan Adobe Group Manager, GTM Growth + Engagement Adobe
Adobe
Michael Nathan
Michael Nathan Liberteenz Chief Operating Officer Liberteenz
Liberteenz
Sarah Neill
Sarah Neill Mys Tyler Founder & CEO Mys Tyler
Mys Tyler
Richa Pareekh
Richa Pareekh JPMorgan Chase & Co Executive Director, Product JPMorgan Chase & Co.
JPMorgan Chase & Co
Arpit Patel
Arpit Patel App Growth Expert App Growth Expert Open to Work (former PSafe Technology)
App Growth Expert
Rhiannon Price
Rhiannon Price The Sandbox Head of Performance Creative The Sandbox
The Sandbox
Jasper Radeke
Jasper Radeke CleverTap VP of Marketing CleverTap
CleverTap
Nancy Roberts
Nancy Roberts App Growth Expert Business Advisor App Growth Expert
App Growth Expert
Sandy Shen
Sandy Shen LinkedIn Mobile Marketing Lead LinkedIn
LinkedIn
Siberia Su
Siberia Su Skillz Head of Performance Marketing Skillz
Skillz
Jimmy Morrow
Jimmy Morrow Moloco Director of Product Marketing Moloco
Moloco
Eric Willner
Eric Willner FeedMob Director of Growth FeedMob
FeedMob
Lindsey Witmer Collins
Lindsey Witmer Collins WLCM App Studio Founder WLCM App Studio
WLCM
Hubert Yee
Hubert Yee TruPlay Games Senior User Acquisition Manager TruPlay Games
TruPlay Games

Get Work Done; or Get New Work!

Dedicated Coworking Cafe for our attendees to take a meeting, catch-up on emails in between sessions, and sipping some gourmet coffee from the barista bar; also meetings with an on-site recruiter who helped attendees with their resumes and LinkedIn profiles!

Luxury Experience:

Gourmet food, refreshing drinks, a barista bar, and an exciting After Party 1 block from the venue!

Have Fun!

From our Boba tea break, to an amazing after party block party, this was one event that will be unforgettable!


COMPANIES ATTENDING INCLUDED:

COMPANIES ATTENDING AGS SF INCLUDE


VIEW PHOTOS FROM THE EVENT:

Agenda

MAIN STAGE SESSIONS Roundtables
8:00
DOORS OPEN!
Breakfast & Networking!
Let's Get This Started!

The doors are open! Let the networking at App Growth Summit SF begin! All-day coffee & beverage services (courtesy of AppTweak) will start to get you fueled up, and a fully-catered hot breakfast (courtesy of T-Mobile Advertising Services) will be waiting for you, as we get ready to kick off a full day of custom-curated content and amazing experiences!

9:00
OPENING REMARKS
Event Kick-Off!!!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:30
PRESENTATION
10/10: Ten Lessons from a Decade in Marketing

A look at real, practical wisdom gained from over ten years in digital marketing and advertising in India, the US, and the Middle East. But it's more than just marketing talk – it's about life lessons and growing your career. Whether you're new on the job or have years of experience, this session has something for anyone looking to learn and grow.

Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing, Times Internet
9:55
PRESENTATION
7 Things You Need to Know About People to Scale Any App to 1 Million MRR

Scaling your app revenue and profit is easy - and it’s not always about the product or the marketing budget. Figuring out the best way to integrate facts about people in general (and your audience in particular) into your marketing strategy can be the pivoting point, that will bring you to your first million MRR.

Yuliya Lennox
Yuliya Lennox Replika CMO, Replika
10:20
PRESENTATION
Demand the Best Data, 'Cause the Bad Ones Are Deadly!

Today’s marketers grapple with issues such as loss of user signals, fraud, data glut, and silos, all exacerbated by an increasingly complex privacy landscape. However, the solution isn’t merely about accruing more data but acquiring high-quality data. Quality data can significantly enhance our marketing strategies and app success. Throughout this talk, Carolyn Bao, VP of Marketing at AppsFlyer, will highlight harrowing tales of bad data and provide invaluable insights and best practices for obtaining better data for improved decision-making.

Carolyn Bao
Carolyn Bao AppsFlyer VP of Marketing, AppsFlyer
10:40
NETWORKING BREAK
AM Break & Roundtables

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

10:55
RELAX & FOCUS SESSION
A.G.Stretch!

App Growth Stretch
As we re-focus for some more amazing content, we'll have our very own yogi Jackie Ey lead our attendees in a reinvigorating stretch (provided by Appier) so you can get ready to focus on the next session!

No, you will not have to do that kind of stretch.

11:00
PRESENTATION
The Future of Ads/Ad Creatives:
How AI and AR Are Changing the Marketing Landscape

Join Erica Kovalkoski from Niantic Labs and Doug Manson from Craftsman+ as they delve into the transformative power of AI and AR in modern advertising. Discover how these technologies are revolutionizing the way brands interact with audiences, offering immersive and personalized ad experiences that were once the stuff of science fiction. As we glimpse into the future, we'll discuss the promise and potential challenges of a marketing landscape where ads are more dynamic, responsive, and engaging than ever.

Doug Manson
Doug Manson Craftsman+ Creative Director, Craftsman+
Erica Kovalkoski
Erica Kovalkoski Niantic Head of Brand Marketing Partnerships, Niantic
11:25
PANEL DISCUSSION
Do More with Less:
How to Optimize Your Strategies in Times Where Efficiency Matters Most

Join us for an exploration of how to achieve more with less, as industry leaders unravel the secrets of optimization in a time where efficiency reigns supreme. Discover how to make every mobile marketing move count, maximizing impact even when resources are limited.

Natalie Files
Natalie Files ClearPier VP of Marketing, ClearPier
Siberia Su
Siberia Su Skillz Head of Performance Marketing, Skillz
Drew Hambke
Drew Hambke Kongregate Director of Marketing, Kongregate
12:00
PANEL DISCUSSION
Optimizing Your Acquisition Strategy:
Analyzing Your Top-of-Funnel Strategies for Maximum ROI

Explore the intricacies of user acquisition strategies, focused on maximizing your mobile app's reach. This session provides insights into the latest trends, technologies, and practical tips to grow your app's user base.

Divya Gunaseelan
Divya Gunaseelan Rakuten Viki Senior UA Manager, Rakuten Viki
Patrick Chang
Patrick Chang Jam City Assoc. Director, User Acquisition, Jam City
Karl Berta
Karl Berta Jampp VP of Sales, North America, Jampp
Hubert Yee
Hubert Yee TruPlay Games Senior User Acquisition Manager, TruPlay Games
12:30
NETWORKING LUNCH!
Lunch Buffet & Networking

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day! Lunch provided by Adjust!

1:30
FOCUS & STRETCH
Post-Lunch Re-Focus!

App Growth Stretch
With full bellies from the delicious lunch buffet, we're going to get ready to play the App Growth Challenge game and win some great prizes and have fun! Jackie Ey is back to help energize everyone for the challenge!

Yoga break courtesy of Appier.

No, you still won't be asked to do that kind of stretch...especially post-lunch.

1:35
PANEL DISCUSSION
Pushing the Envelope:
3 Ways to Bring Your Marketing Strategy Into the Future

Don't get left behind. Join us for a can't-miss discussion about generative AI, the future of influencer marketing, and the continuum shift between ad-based and content-driven strategies. Grounded in on-the-ground stories from leaders using envelope-pushing strategies to achieve exponential growth, this is a crucial panel for any team that wants to win faster, and with less.

Lindsey Witmer Collins
Lindsey Witmer Collins WLCM App Studio Founder, WLCM App Studio
Sarah Neill
Sarah Neill Mys Tyler Founder & CEO, Mys Tyler
Taylor Marcus
Taylor Marcus Crate General Manager, Crate
Nancy Roberts
Nancy Roberts App Growth Expert Business Advisor, App Growth Expert
2:10
PRESENTATION
Growth Sprint: 10 New Hacks in 20 Minutes

Triple the Teams, Triple the Wisdom: Unveiling Creatives, Attribution, ASO, SKAD 4.0, and UA Hacks Mastered by Appvertiser, LinkedIn, and Zynga's teams. Explore the latest actionable hacks that promise to simplify your mobile growth expedition!

Hagop Hagopian
Hagop Hagopian Appvertiser Founder & CEO, Appvertiser
Kim Bhatha
Kim Bhatha Zynga Director of User Acquisition, Zynga
Sandy Shen
Sandy Shen LinkedIn Mobile Marketing Lead, LinkedIn
2:35
PANEL DISCUSSION
Unlocking User Psychology:
Drive Engagement & Retention with Behavioral Insights

Explore the fascinating field of user psychology and learn how to apply these insights to improve your mobile app engagement. Gain a deeper understanding of what drives user behavior and decision-making processes.

Christina Morgan
Christina Morgan Adobe Group Manager, GTM Growth + Engagement, Adobe
Richa Pareekh
Richa Pareekh JPMorgan Chase & Co Executive Director, Product, JPMorgan Chase & Co.
Almar Reyes
Almar Reyes Pandora Director, Audience Engagement & Lifecycle Marketing, Pandora
3:00
NETWORKING BREAK
Afternoon Networking & Boba Break

Taking a break for some networking, and grab a free boba (courtesy of Influence Mobile) to keep your energy high, refill the coffee, and then get right back into the sessions!

3:10
STRETCH & RE-FOCUS
A.G.Stretch!

App Growth Stretch
As we re-focus for some more amazing content, we'll have our very own yogi Jackie Ey lead our attendees in a reinvigorating stretch (provided by Appier) so you can get ready to focus on the "stretch" of sessions for the rest of the day!

3:15
PANEL DISCUSSION
How to Maximize Your CTV Strategy

Uncover the art of leveraging CTV and DSPs to skyrocket your User Acquisition goals. Join industry experts as they unravel the strategies that make your UA efforts shine in the world of Mobile Marketing.

Annie Wang
Annie Wang Picsart Sr User Acquisition Manager, Picsart
Elisa Lozano
Elisa Lozano Smadex Sr. Sales Director, Smadex
Arpit Patel
Arpit Patel App Growth Expert App Growth Expert, Open to Work (former PSafe Technology)
3:45
PRESENTATION
The Debate on Fingerprinting – Will It Die in 2024?

Between Apple’s Privacy Manifests and Google’s plans with Android Privacy Sandbox, it looks like the beginning of the end of fingerprinting may be near. Let’s take a look at the odds, possible outcomes, and solutions for app marketers who may no longer be able to rely on probabilistic attribution once these changes take effect. This is a must-see session if you want to learn more about:
• What’s all the fuss about fingerprinting anyway?
• Will the upcoming privacy changes from Apple and Google be fingerprinting’s poison pill?
• Can SKAdNetwork (SKAN) and Android Privacy Sandbox be the antidotes marketers need to survive?

Dharak Desai
Dharak Desai InMobi Director, Performance Sales & Strategy, InMobi
Christine Forman
Christine Forman InMobi Global Head of Product Marketing, InMobi
4:10
PRESENTATION
A Click is Not a Click:
How to Measure the True Value of Your App Campaigns

Bad mobile ads have become the norm - these poor experiences impact the entire ecosystem across users, publishers, and marketers. Find out more about what we can do to help fix this issue and take action today.

Jimmy Morrow
Jimmy Morrow Moloco Director of Product Marketing, Moloco
4:35
PANEL DISCUSSION
Mobile Ad Eaters LIVE!
A Deconstruction of The Best (And Worst) Mobile Ads Out There!

Do you want to discuss interesting trends in the mobile ad space with app growth experts? Then UA managers and creative people: join the popular Youtube show for the first time ever live on stage with experts from Jam City and The Sandbox! Check out their best and worst-performing ads, listen to a deconstruction of the results, ask tough questions and leave with plenty of insights on how to make your mobile creatives shine brighter.

Rhiannon Price
Rhiannon Price The Sandbox Head of Performance Creative, The Sandbox
Annie Gense
Annie Gense AppAgent Content Manager, AppAgent
Michael Lee
Mike Lee Jam City Sr Manager, Creative Product Marketing, Jam City
5:00
AFTER PARTY BLOCK PARTY!
Official AGS SF After Party!
Destination Tour!

After a few light drinks and food, let's all go a couple blocks away to our "Destination Tour!" Teaming up with Five O'Clock Club, we're taking this up several levels for the official App Growth Summit SF After Party!

3 Themed Bars less than 5 minutes away from the AGS SF venue! Each bar will be lightly themed to match one of three "destinations." Grab your "passport" and we'll see you there!

We will have fun activations, more libations, more food, more fun and more great networking for everyone to enjoy!

The Destination Tour will be powered by Bidease, InMobi, and Liftoff! With support from Fluent, Xapads, Vibe, Remerge, Adikteev, and Tipalti.

App Growth Stretch

AM Roundtable Discussions
11:25
to
12:30
ROUNDTABLE DISCUSSION
ASO & CPP: Organic Acquisition

Discuss ASO, Custom Product Pages, Differences between iOS and Android from a Keyword and Conversion Perspective, keyword search algorithms for App Store and Playstore, and rankings.

Michael Nathan
Michael Nathan Liberteenz Chief Operating Officer, Liberteenz
11:25
to
12:30
ROUNDTABLE DISCUSSION
Next Level UA: Alternative Growth Solutions

Privacy changes and increased competition have led a growing number of app marketers to explore new channels and opportunities for app distribution, such as Direct-to-Device distribution and alternative app stores. Learn about considerations, challenges, and best practices in exploring alternative growth solutions.

Dan Levy
Dan Levy Digital Turbine Head of Advertising Sales, US, Digital Turbine
11:25
to
12:30
ROUNDTABLE DISCUSSION
Monetization

Explore the intricacies of mobile app monetization in this enlightening roundtable. Experts tackle topics from optimizing in-app purchases to AI-driven ad strategies and the role of data in maximizing revenue. Learn how user engagement and feedback shape successful monetization.

Arpit Patel
Arpit Patel App Growth Expert App Growth Expert, Open to Work (former PSafe Technology)
PM Roundtable Discussions
1:45
to
2:50
ROUNDTABLE DISCUSSION
Goal Setting

What truly matters to you in this life, and how closely are your goals and daily actions aligned with that? Join us for a deeper dive into exploring where our values lie, and how to set intentional goals that are rooted in our values.

Michael Bingaman
Michael Bingaman lululemon Leadership Coach + Performance Expert, lululemon
1:45
to
2:50
ROUNDTABLE DISCUSSION
Lifecycle Engagement

Delve into the cutting-edge trends in lifecycle engagement that shape the modern user journey. Unpack the nuances of maintaining consistent touchpoints and discover strategies to optimize user experience at every stage.

Jasper Radeke
Jasper Radeke CleverTap VP of Marketing, CleverTap
1:45
to
2:50
ROUNDTABLE DISCUSSION
Adapting to Shifts in UA

Exploring a multitude of advertising channels can unlock vast potential but also introduces unique challenges. Dive into a discussion on the benefits and hurdles of channel diversification and learn how to adapt nimbly to the ever-evolving landscape of User Acquisition strategies.

Eric Willner
Eric Willner FeedMob Director of Growth, FeedMob

Sponsors

Sponsorships SOLD OUT!!! Thank You Very Much!

Title Sponsor

Contributing Sponsors

App Growth Summit Testimonials

Stephen Lee

"App Growth Summit was a very informative event. A lot of relevant topics were covered and I met a lot of marketing professionals across different industries."

Stephen Lee, DECA Games
Vicki Goldman

"A great experience...App Growth Summit does a great job getting everyone together, and provides good content which is interesting and relatable."

Vicki Goldman, CBS Interactive