The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a hot catered breakfast (courtesy of Moloco) will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:

Networking Breakfast courtesy of:

Unlock the secrets of scaling disruptive features for app growth. This session dives into crafting effective beta feedback loops, uncovering key insights on engagement and monetization, and refining your launch strategy to boost user growth and revenue.

Signal loss has become a critical challenge for app marketers in the rapidly complex measurement landscape. This panel, moderated by AppsFlyer’s VP of Marketing, Carolyn Bao, will share insights and strategies from industry leaders, including Yi Gong, VP of Growth from Tilting Point, and Christian Espinoza, Senior Marketing Technology Manager from Dave Inc., on overcoming the challenges of signal loss. Attendees will gain a comprehensive understanding of what signal loss entails, its impacts on marketing campaigns, and practical steps you can take now to mitigate these effects to grow your business.

In an evolving mobile marketing landscape, understanding and utilizing SKAN 4.0 is crucial for app marketers aiming to maintain and enhance campaign performance. This panel will provide insights into why testing SKAdNetwork is essential for those who haven't yet started, and how those already using it can maximize SKAN 4.0's potential. Additionally, we'll delve into Apple's recently announced AdAttributionKit, discussing its role alongside SKAN, how it impacts re-engagement, and what it means for the future of fingerprinting. Don't miss this opportunity to learn how to navigate these changes and stay competitive in app marketing.

Becoming a leader in App Store rankings requires more than just optimizing for keywords—it's about a holistic approach to App Store Optimization (ASO). This session will reveal the strategies that led to success at Reddit, including creative use of consumer insights and App Store reviews to inform messaging, the strategic deployment of App Store events to boost visibility, and the importance of cross-functional collaboration. Attendees will walk away with actionable tactics and a deeper understanding of how to navigate the complex ASO landscape to achieve and maintain top rankings.

With full bellies from the delicious lunch buffet, Yogini Jacqueline Ey is here to help everyone re-focus and getting ready to start digesting some content, to go along with that amazing lunch, to begin the second half of the day!

Many marketers underestimate the precision targeting capabilities of Connected TV (CTV). In this session, we'll uncover how CTV offers robust audience targeting through streaming networks and third-party data, making it a powerful tool for app growth. The panel will also address the challenges of measuring CTV effectiveness, offering insights into incrementality testing and mobile app measurement. Join us as we explore the latest trends and innovations, including AI advancements, that are driving the evolution of performance marketing in the CTV landscape.

She's back! Yogini Jacqueline Ey is here to help keep us all energized down the home stretch! (pun fully intended)

In the evolving landscape of digital marketing, Generative AI is transforming how creatives are produced and optimized. This panel will explore how AI can be integrated into your workflow to reduce production costs, enhance ad efficiency, and generate more creatives through automated localization and iterative processes. The discussion will also delve into the optimization of TV and connected TV creatives, highlighting practical applications and the future of AI-driven ad strategies. Learn how to harness AI to streamline creative processes and achieve greater value in your advertising efforts.

Immediately after the event we'll be hosting ELECTRIC APP CARNIVAL! Let loose and network with fellow app growth experts in the fun atmosphere of an electric blacklit party with retro arcade games, photo booth, glowing drinks, and an electrifying DJ set by Youngmin Joo!

The official App Growth Summit SF 2024 After Party is 4 blocks away from the venue, but we'll also provide continuous shuttle service every 10 minutes to/from the after party location!

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