App Growth Summit Singapore 2022

8 December 2022 10am SGT • Distrii Singapore • 9 Raffles Place, Singapore
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!

MARKETING • PRODUCT • DATA

Capping off our fifth year in APAC, App Growth Summit Singapore 2022 took place on 8 December 2022! App Growth Expert presenters and panelists from all around the greater APAC region shared secrets from their mobile app growth strategies during in-depth sessions. We were excited to return our in-person events to Singapore in 2022, and to give our App Growth Experts across the APAC region their opportunity to shine and educate on what they’re working on and what they’ve learned!

Hand-Picked Expert Speakers
Invite-Only Attendance
Insightful Sessions

Our invite-only crowd of experts was treated to innovative content designed to help them acquire more high-quality users, retain users for longer periods of time, and some fresh and new ideas to help accelerate their growth strategies throughout 2022 and beyond!

This invite-only, limited-vendor event was designed to showcase the great mobile app experts located in the APAC region!

This event was Sold Out! Thank You All for Your Support!


COMPANIES ATTENDED INCLUDE:

COMPANIES ATTENDING AGS SINGAPORE INCLUDE


Check out the Event’s Photos:

Speakers

Alex Ngiam
Alex Ngiam Uber Media Lead, APAC Uber
Uber
Michael Grierson
Michael Grierson Canva Global ASO Lead Canva
Canva
Bharath Krishnamachari
Bharath Krishnamachari foodpanda Head of Product Analytics & Experimentation foodpanda
Foodpanda
Nishita Lalvani
Nishita Lalvani Indeed Director of Marketing Indeed
Indeed
Nikhil Birla
Nikhil Birla ONE Championship Senior Director, Blockchain & Gaming ONE Championship
ONE Championship
Mirko Brinker
Mirko Brinker Branch Strategic Sales Lead, APAC Branch
Branch
Nicole Chin
Nicole Chin Mindvalley Head of Marketing Technology Mindvalley
Mindvalley
Joyce Chua
Joyce Chua mediacom Communications Planning Director mediacom
mediacom
Mervyn Chua
Mervyn Chua Storms Head of Data & Marketing Storms
Storms
Marc-Antoine Hager
Marc-Antoine Hager CleverTap Regional Vice President, SEA CleverTap
CleverTap
Marie Jeffredo-Ho
Marie Jeffredo-Ho TikTok Account Management Lead TikTok
TikTok
Frank (Yu Hang) Ng
Frank Ng intellect Head of Marketing intellect
intellect
Ming Wei Ng
Ming Wei Ng Boom Digital Media Founder Boom Digital Media
Boom Digital Media
Yu-Sien Low
Yu-Sien Low Moloco Head of DSP Business Moloco
Moloco
Isabella Yamin
Isabella Yamin Rakuten Viki Product Team Lead, Growth & Monetization Rakuten Viki
Rakuten Viki
Jasslyn Ye
Jasslyn Ye Smadex Senior Director Growth SEA Smadex
Smadex

Sponsors

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

Agenda

9:30
PRE-EVENT NETWORKING

The doors are open! Let the networking at App Growth Summit Singapore 2022 begin! Enjoy our all-day tea, coffee & beverage service with a great breakfast, as we get ready to kick-off a full slate of custom curated content! Get to meet the other experts attending the event, and we'll get started soon!

10:15
EVENT KICK-OFF
Event Kick-Off!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:30
KEYNOTE CHAT
Leveraging Experimentation in Optimizing Customer Experiences

Organizations often are poor at assessing the value of ideas. Acknowledging this is the first step towards building a culture of experimentation to validate and quantify the value of said ideas. Hear Bharath Krishnamachari, Head of Product Analytics & Experimentation at foodpanda, share about the joy and learnings from experiments, the tech investments that need to underpin it, and the approaches to nurturing a growth mindset that embraces it.

Bharath Krishnamachari
Bharath Krishnamachari foodpanda Head of Product Analytics & Experimentation, foodpanda
Marc-Antoine Hager
Marc-Antoine Hager CleverTap Regional Vice President, SEA, CleverTap
11:05
PRESENTATION
App Growth in a Privacy-First Era with Machine Learning

Advertisers and publishers alike have had to navigate the changes brought on by Apple’s ATT. These changes have brought about an environment where there is no consistency or certainty in the type of data that can be used for programmatic ad targeting. So what’s the best we can expect for ad performance in the post-IDFA world? This presentation by Yu-Sien Low, Moloco's Senior Director and Head of Business for SEA & AUNZ, you'll learn how to optimize your Machine Learning initiatives in the new Privacy-centric world.

Yu-Sien Low
Yu-Sien Low Moloco Head of DSP Business, Moloco
11:30
PRESENTATION
Recession-Proof Mobile Marketing: How to Grow and Thrive During a Downturn

What does a downturn mean for marketing and how can you continue to drive growth? From focusing on earned channels, lean strategies, spiky investments, and data-driven analysis, Branch’s Mirko Brinker will navigate you through all the tactics you can utilize to continue growing your business and thrive during an economic slowdown.

Mirko Brinker
Mirko Brinker Branch Strategic Sales Lead, APAC, Branch
11:55
KEYNOTE DISCUSSION PANEL
Media for Brand Management

Branding is very important for your app business, and still vastly underrated when many media spends are created. With a strong brand, you can have more efficient performance and acquisition campaigns, better organic growth, as well as higher conversion rates. Our panel of experts will discuss how to be sure Brand Media spends should be included in your channel mixes.

Alex Ngiam
Alex Ngiam Uber Media Lead, APAC, Uber
Nishita Lalvani
Nishita Lalvani Indeed Director of Marketing, Indeed
Joyce Chua
Joyce Chua mediacom Communications Planning Director, mediacom
Frank (Yu Hang) Ng
Frank Ng intellect Head of Marketing, intellect
12:35
NETWORKING LUNCH
Networking Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch at the Nalati Restaurant next to the event room (dietary restrictions will be respected, please contact us for specific requirements). Fuel up with your fellow app growth experts, do a little more networking, and get ready for the second half of the day!

13:35
GAME SHOW & GIVE-AWAYS!
App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
13:45
FIRESIDE CHAT
Influencer Marketing Best Practices: Everything You Need to Know!

Influencer Marketing is still at an all time high when it comes to viable channels which are still bringing in a healthy ROI. Targeting is easier then some other channels, and with TikTok in particular being one of the most popular social networks (and probably the most popular in many of your target demographics), we’ll dive into best practices on how to succeed with Influencers. How to choose the best fits for your product, how to work with influencers, what to look out for, and how to maximize your ROI once the ads start working.

Marie Jeffredo-Ho
Marie Jeffredo-Ho TikTok Account Management Lead, TikTok
Ming Wei Ng
Ming Wei Ng Boom Digital Media Founder, Boom Digital Media
14:20
KEYNOTE PRESENTATION
Getting the Most Out of Custom Product Pages

How paid and organic teams can combine forces to create powerful custom product pages that dramatically increase conversion rate and lower CPAs.

Michael Grierson
Michael Grierson Canva Global ASO Lead, Canva
14:45
PANEL DISCUSSION
Full-Funnel Growth - Part 1:
Getting Users (UA Strategies)

The first linear step of a User becoming a long-term, revenue-generating customer is to have them discover your app, take interest in it, and download. Which ads are working these days to connect with the Users you want to bring in? What channels are ads performing the best from? How can you use Data to better understand your marketing and advertising efforts, and continuously adjust your UA Strategies to continue to produce at scale and over time? Our panel of UA app growth experts has you covered in this first of two full-funnel growth sessions!

Jasslyn Ye
Jasslyn Ye Smadex Senior Director Growth SEA, Smadex
Mervyn Chua
Mervyn Chua Storms Head of Data & Marketing, Storms
Nicole Chin
Nicole Chin Mindvalley Head of Marketing Technology, Mindvalley
15:25
SPECIAL INTERACTIVE SESSIONS
Full-Funnel Growth - Part 2:
Keeping Users (Product Engagement Strategies)

Picking up where Part 1 left off, now that we acquired a new User (or returning User), we need to help them to enjoy the experience of using your app. How can we optimize the onboarding process, since the first few moments after initial activation (or re-activation) are critical to converting a potential term into a long-term customer. Our panel of Product and Engagement App Growth Experts will discuss how to ensure your mobile app product provides value to your Users and you limit your churn as much as possible.

Isabella Yamin
Isabella Yamin Rakuten Viki Product Team Lead, Growth & Monetization, Rakuten Viki
Nikhil Birla
Nikhil Birla ONE Championship Senior Director, Blockchain & Gaming, ONE Championship
16:00
OPEN BAR RECEPTION
Networking Happy Hour

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

App Growth Summit Testimonials

Kevin Kinnison

"App Growth Summit is where it's at! Great Content with meaningful speakers from big Brands and mobile companies. Furthermore everyone in the San Francisco mobile industry is here making it a great place to catch up and do business. Definitely made some fantastic connections here."

Kevin Kinnison, Adjust
Stephen Lee

"App Growth Summit was a very informative event. A lot of relevant topics were covered and I met a lot of marketing professionals across different industries."

Stephen Lee, DECA Games