App Growth Articles
The Realities of the Traffic Purchase Market
Find out how to spend your budget on real users and not give it to fraudsters.
ASO Hacks that Move the Needle in a Crowded Marketplace
Go beyond the ASO basics and learn the tips and tricks to give your app an edge in the Apple App Store.
5 Awesome Time-Saving Tools For Busy Facebook Campaign Managers
If you’re a marketer looking to spend less time clicking through dashboards and more time solving big-picture problems, consider investing in at least one of these five helpful tools.
How the Right Soft-Launch Strategy Can Ensure Long-Term Success
Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Learn how to implement the best soft launch strategy to optimize your game for global launch.
How Success Managers Can Scale Your Ad Monetization Business
Here’s why you need success managers to help you scale up your ad monetization business.
The Origins of the Mobile Growth Stack
Since the initial version in 2014, the Mobile Growth Stack has grown in complexity mirroring the growth of the mobile ecosystem.
Building A Marketing Tech Stack for Ad-Monetized Games
A use case in building a successful ad-monetization strategy from Gazeus Games, a mobile games developer headquartered in Rio de Janeiro, Brazil.
When A/B Testing Isn’t Enough: Introducing Control Groups
While A/B Testing is a good starting point for marketers looking to collect the best metrics, implementing control groups is key for evaluating the incrementality of your mobile marketing campaigns.
3 Ways to Increase Your App’s Day 1 Retention
Improving day 1 retention is the first step towards building a loyal and profitable app following. Learn invaluable ways you can increase your app’s retention and build a sticker user base.
AppAgent’s Best Practices for Mobile Ad Creatives Production
Check out a recent recap by AppAgent on the “Mobile Ad Creatives” panel at App Growth Summit Berlin 2018, moderated by AppAgent Founder, Peter Fodor.
