App Growth Articles
How Success Managers Can Scale Your Ad Monetization Business
Here’s why you need success managers to help you scale up your ad monetization business.
The Origins of the Mobile Growth Stack
Since the initial version in 2014, the Mobile Growth Stack has grown in complexity mirroring the growth of the mobile ecosystem.
Building A Marketing Tech Stack for Ad-Monetized Games
A use case in building a successful ad-monetization strategy from Gazeus Games, a mobile games developer headquartered in Rio de Janeiro, Brazil.
When A/B Testing Isn’t Enough: Introducing Control Groups
While A/B Testing is a good starting point for marketers looking to collect the best metrics, implementing control groups is key for evaluating the incrementality of your mobile marketing campaigns.
3 Ways to Increase Your App’s Day 1 Retention
Improving day 1 retention is the first step towards building a loyal and profitable app following. Learn invaluable ways you can increase your app’s retention and build a sticker user base.
AppAgent’s Best Practices for Mobile Ad Creatives Production
Check out a recent recap by AppAgent on the “Mobile Ad Creatives” panel at App Growth Summit Berlin 2018, moderated by AppAgent Founder, Peter Fodor.
Minimum Viable Analytics for a Mobile Startup
A Guide for Non-Tech Founders and CEOs on the 3 main pillars of mobile analytics, and the pros and cons of different approaches.
Streamline App Promotion with Google’s Universal App Campaigns
App developers now have an easier time marketing to their target audience with Google’s Universal App Campaigns (UAC) instead of setting up separate campaigns for Search and Play, YouTube, and Display. This service, designed to streamline app promotion across all of Google’s platforms, went live in 2015 for Android and 2016 for iOS. Developers may now choose to allow Google’s algorithms and attribution modeling to promote the ad where it is most likely to have the desired effect…
TMGA’s 5 Session Takeaways from App Growth Summit NYC 2018
Earlier this month, our Contributing Sponsor TMGA: The Mobile Growth Agency helped tackle the topic of fighting fraud at our first event of the year: App Growth Summit NYC 2018. Miranda Chapman, Senior Manager of Growth, TMGA moderated the panel which featured RetailMeNot’s Amanda Carvell, FreshPlanet’s Shamanth Rao, and FeedMob’s Sarah Hawley.
App Growth Summit NYC 2018 – Recap & Review
Our first event is in the books, and we’re very happy and proud to announce that the App Growth Summit NYC 2018 on April 5, 2018 was a sold-out and packed success! Thanks to everyone who attended, all our amazing sponsors and partners, and special thanks to the App Growth Experts event team without all of whom this could not have been possible
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