App Growth Articles

Analytics SDKs can help marketers collect data to see how people are using their app and evaluate improvements that could help attract more users. Check out the top SDKs of 2019 to help marketers really understand what’s happening in their apps.

Welcome to the Masked Marketer series – an unplugged, 100% anonymous forum for mobile marketers to share controversial, confessional, theoretical, unconclusive, or irreverently inappropriate opinions about the industry.

Could vertical video be the solution to an industry plagued by budget cuts, mergers and acquisitions and a changing content landscape?

The first ever App Growth Summit Los Angeles took place on February 7, 2019 and featured 40+ mobile marketing expert speakers, 21 in-depth sessions and 200+ mobile app marketing and product professionals.

Our first event was a sold out event in beautiful Midtown Manhattan! We capped everything off with a fundraiser red carpet reception for Women In Wireless! The event featured the majority of speakers being high powered women experts, and a highly engaged and very diverse audience throughout the day. We couldn’t have asked for a better way to kick off the year!

Learn how to overcome the incomplete attribution problem posed by influencer marketing campaigns and how to better estimate influencer performance accurately.

Big thank you to our attendees, sponsors and partners of App Growth Summit SF 2018, our sold-out San Francisco event featuring 80+ speakers in 40 Sessions and 476 mobile app marketing & product professionals.

The technology might change, but people don’t. Learn how to better retain users by provoking emotional responses that lead to habit-forming behavior.

Hyper-casual games are a major development in the fast-paced mobile industry. We take a look at the publishers who are shaping its future.

Read our recap of the Mobile Growth Agency (TMGA)’s latest Mobile Growth House event at Mobile World Congress Americas MC’d by App Growth Summit Managing Director, Louis Tanguay.