App Growth Articles

In this article, learn the three simple ways to increase your organic downloads without any keyword optimization.

Find out how to spend your budget on real users and not give it to fraudsters.

Go beyond the ASO basics and learn the tips and tricks to give your app an edge in the Apple App Store.

If you’re a marketer looking to spend less time clicking through dashboards and more time solving big-picture problems, consider investing in at least one of these five helpful tools.

Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Learn how to implement the best soft launch strategy to optimize your game for global launch.

Here’s why you need success managers to help you scale up your ad monetization business.

Since the initial version in 2014, the Mobile Growth Stack has grown in complexity mirroring the growth of the mobile ecosystem.

A use case in building a successful ad-monetization strategy from Gazeus Games, a mobile games developer headquartered in Rio de Janeiro, Brazil.

While A/B Testing is a good starting point for marketers looking to collect the best metrics, implementing control groups is key for evaluating the incrementality of your mobile marketing campaigns.

Improving day 1 retention is the first step towards building a loyal and profitable app following. Learn invaluable ways you can increase your app’s retention and build a sticker user base.