Original Articles

Brands spent more on mobile ads then in-app advertising in 2018. Read about this and other mobile trends that have taken root in 2018.

There’s no sugar coating it. Getting the attention of app users is hard. It seems there’s a never-ending stream of mobile noise, with push notifications, email alerts, text, app badges and updates flooding everyone’s view every few minutes. To grab users’ attention and lure them back to your app, you need to break through that noise with clear and powerful push notifications. But what makes your messages stand out from the others?

It’s clear that good push notifications can improve retention rates and keep users more engaged with apps…but are we prepared to understand the real impact of each message?

Snapchat is one of the most underrated, underpriced and unsaturated social media platforms. Discover our best practices for promoting your app using Snapchat influencers.

Effective marketing depends on compelling creative. Whether you’re building an end-card, video ad, or static interstitial, these three tricks will help ensure your campaigns get more clicks than the competition.

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.

Are you looking for the inside secrets from the most successful game publishers? Are you interesting in discovering the strategies that the top game publishers are implementing to ensure their success? Look no further.

In this article, Gabor Papp shows you why great retention rates and optimized onboarding is the most crucial part of your growth strategy, and why low retention rates are the silent killer of your mobile app’s sustainability and success. The better your onboarding process and retention rates are, the more likely your company is on a sustainable growth path. Meaning, you’ll not kill it with premature scaling.

Vertical video has been a source of confusion in the last several years. It’s moved from being a maligned outlier to a standard part of the social video ecosystem as Snapchat has led the effort and all the other players have followed. Viewers now watch, enjoy, and expect vertical video in their feeds. There are a variety of reasons publishers and media outlets would want to push for more vertical content in their output.

Online retail has come a long way since the first ever online sale, of a $12 Sting CD, was closed by 21-year-old Michael Kohn. More than two decades later, online shopping has ballooned into a bustling $1.8 trillion marketplace. This holiday season, analysts predict record-breaking sales from e-commerce, led by online retail giants like Amazon and Etsy. Businesses can pick up a lot from these retailers’ holiday marketing campaigns.