Original Articles

Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Learn how to implement the best soft launch strategy to optimize your game for global launch.

Here’s why you need success managers to help you scale up your ad monetization business.

Since the initial version in 2014, the Mobile Growth Stack has grown in complexity mirroring the growth of the mobile ecosystem.

A use case in building a successful ad-monetization strategy from Gazeus Games, a mobile games developer headquartered in Rio de Janeiro, Brazil.

While A/B Testing is a good starting point for marketers looking to collect the best metrics, implementing control groups is key for evaluating the incrementality of your mobile marketing campaigns.

Improving day 1 retention is the first step towards building a loyal and profitable app following. Learn invaluable ways you can increase your app’s retention and build a sticker user base.

Check out a recent recap by AppAgent on the “Mobile Ad Creatives” panel at App Growth Summit Berlin 2018, moderated by AppAgent Founder, Peter Fodor.

A Guide for Non-Tech Founders and CEOs on the 3 main pillars of mobile analytics, and the pros and cons of different approaches.

App developers now have an easier time marketing to their target audience with Google’s Universal App Campaigns (UAC) instead of setting up separate campaigns for Search and Play, YouTube, and Display. This service, designed to streamline app promotion across all of Google’s platforms, went live in 2015 for Android and 2016 for iOS. Developers may now choose to allow Google’s algorithms and attribution modeling to promote the ad where it is most likely to have the desired effect…

Earlier this month, our Contributing Sponsor TMGA: The Mobile Growth Agency helped tackle the topic of fighting fraud at our first event of the year: App Growth Summit NYC 2018. Miranda Chapman, Senior Manager of Growth, TMGA moderated the panel which featured RetailMeNot’s Amanda Carvell, FreshPlanet’s Shamanth Rao, and FeedMob’s Sarah Hawley.