Original Articles

A Guide for Non-Tech Founders and CEOs on the 3 main pillars of mobile analytics, and the pros and cons of different approaches.

App developers now have an easier time marketing to their target audience with Google’s Universal App Campaigns (UAC) instead of setting up separate campaigns for Search and Play, YouTube, and Display. This service, designed to streamline app promotion across all of Google’s platforms, went live in 2015 for Android and 2016 for iOS. Developers may now choose to allow Google’s algorithms and attribution modeling to promote the ad where it is most likely to have the desired effect…

Earlier this month, our Contributing Sponsor TMGA: The Mobile Growth Agency helped tackle the topic of fighting fraud at our first event of the year: App Growth Summit NYC 2018. Miranda Chapman, Senior Manager of Growth, TMGA moderated the panel which featured RetailMeNot’s Amanda Carvell, FreshPlanet’s Shamanth Rao, and FeedMob’s Sarah Hawley.

Our first event is in the books, and we’re very happy and proud to announce that the App Growth Summit NYC 2018 on April 5, 2018 was a sold-out and packed success! Thanks to everyone who attended, all our amazing sponsors and partners, and special thanks to the App Growth Experts event team without all of whom this could not have been possible

Brands spent more on mobile ads then in-app advertising in 2018. Read about this and other mobile trends that have taken root in 2018.

There’s no sugar coating it. Getting the attention of app users is hard. It seems there’s a never-ending stream of mobile noise, with push notifications, email alerts, text, app badges and updates flooding everyone’s view every few minutes. To grab users’ attention and lure them back to your app, you need to break through that noise with clear and powerful push notifications. But what makes your messages stand out from the others?

It’s clear that good push notifications can improve retention rates and keep users more engaged with apps…but are we prepared to understand the real impact of each message?

Snapchat is one of the most underrated, underpriced and unsaturated social media platforms. Discover our best practices for promoting your app using Snapchat influencers.

Effective marketing depends on compelling creative. Whether you’re building an end-card, video ad, or static interstitial, these three tricks will help ensure your campaigns get more clicks than the competition.

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.