Season 03 • Episode 12
Olivia Smith, Nike
Appy Hour Talk Show • Season 03, Episode 12
In episode twelve of the Appy Hour Season Three, we’re joined by Olivia Smith, Director of Strategy & Operations at Nike Valiant Labs. Olivia is no stranger to the AGS stage, having keynoted AGS Los Angeles this year and serving as SpeakHer’s Los Angeles Chapter President. She shares her journey from college dropout to her current position at Nike Valiant Labs and discusses if a marketing degree necessary to excel in the mobile app space.
We Talk Nerdy about how consistent brand messaging can build user trust and drive opt-ins post-IDFA.