Season 03 • Episode 12

Olivia Smith, Nike

Appy Hour Talk Show • Season 03, Episode 12

In episode twelve of the Appy Hour Season Three, we’re joined by Olivia Smith, Director of Strategy & Operations at Nike Valiant Labs. Olivia is no stranger to the AGS stage, having keynoted AGS Los Angeles this year and serving as SpeakHer’s Los Angeles Chapter President. She shares her journey from college dropout to her current position at Nike Valiant Labs and discusses if a marketing degree necessary to excel in the mobile app space.

We Talk Nerdy about how consistent brand messaging can build user trust and drive opt-ins post-IDFA.

App Growth Summit Testimonials

Nancy Roberts

"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches App Growth Summit considered to make the event more personal for the attendees and sponsors."

Nancy Roberts, YouAppi
Piotr Predkiewicz

"AGS was a great event with more content derived from real-life practice than anything else I've seen. The idea for smaller expert sessions and forced conversations via roundtables was great!"

Piotr Prędkiewicz, App Growth Expert