Season 03 • Episode 12

Olivia Smith, Nike

Appy Hour Talk Show • Season 03, Episode 12

In episode twelve of the Appy Hour Season Three, we’re joined by Olivia Smith, Director of Strategy & Operations at Nike Valiant Labs. Olivia is no stranger to the AGS stage, having keynoted AGS Los Angeles this year and serving as SpeakHer’s Los Angeles Chapter President. She shares her journey from college dropout to her current position at Nike Valiant Labs and discusses if a marketing degree necessary to excel in the mobile app space.

We Talk Nerdy about how consistent brand messaging can build user trust and drive opt-ins post-IDFA.

App Growth Summit Testimonials

Lotta Weigeldt

"We had really nice roundtable discussions! It was very engaging."

Lotta Weigeldt, Adidas Runtastic
Anna Yukhtenko

"I do like the vibe that there’s not that many vendors, or a lot of people trying to sell stuff to you."

Anna Yukhtenko, Hutch