Season 03 • Episode 12

Olivia Smith, Nike

Appy Hour Talk Show • Season 03, Episode 12

In episode twelve of the Appy Hour Season Three, we’re joined by Olivia Smith, Director of Strategy & Operations at Nike Valiant Labs. Olivia is no stranger to the AGS stage, having keynoted AGS Los Angeles this year and serving as SpeakHer’s Los Angeles Chapter President. She shares her journey from college dropout to her current position at Nike Valiant Labs and discusses if a marketing degree necessary to excel in the mobile app space.

We Talk Nerdy about how consistent brand messaging can build user trust and drive opt-ins post-IDFA.

App Growth Summit Testimonials

Jonathan Raveh

"App Growth Summit was an extremely positive experience. Content-wise, App Growth Summit Berlin enriched me with some of the best insights I heard. On the business level, it enabled me to meet the right people to explore doing business with, without too many vendors in the way. An overall great event!"

Jonathan Raveh, AppsFlyer
Alan Kawesa

"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"

Alan Kawesa, OneFootball