App Growth Summit NYC 2019

Loft Stage Terrace Stage

8:00

Registration & Buffet

Hot Breakfast Buffet & Networking!

Skip the coffee shop, and get here early to enjoy a Hot Breakfast Buffet sponsored by Pixalate, and amazing Coffee courtesy of Apptweak. A Limited Edition Tote with custom artwork by street artist H.E.L.M. is complimentary for the first 100 people checking in!

9:00

Fireside Chat

Designing a Unique Customer Experience Through Multi Touchpoint Engagements

GLAMSQUAD is creating unique customer engagement experiences through a growth strategy combining mobile, online and offline. In this talk with Jennifer Chon, GLAMSQUAD's Director of Growth & Retention, you'll learn how to re-think some User Acquisition strategies, executions, LTV philosophy, and how to blend different customer touchpoints to promote overall growth and retention optimizations and enhancements.

Jennifer Chon Director, Growth & Retention, GLAMSQUAD

Aurelie Guerrieri Founder & CEO, Akila One

9:25

PRESENTATION

Connecting the Dots With People-Based Attribution

The promise of providing marketers with a full-funnel, cross-device view of how users engage with their campaigns has proved both highly appealing — and highly elusive. In this session, we will give an overview on where the mobile industry stands when it comes to delivering true People-Based Attribution, and offer use cases that capitalize on this technology.

Sunil Bhagwan Vice President, AppsFlyer

9:45

Fireside Chat

Growing an Underdog to Challenge the Pack Leaders

fuboTV broke onto the scene of a crowded streaming marketplace, but with savvy growth strategies and solid user experience and retention results, is the fastest growing streaming app in the United States. Learn from fuboTV resident growth marketing expert, Vincent Eterlet, as we discuss what strategies have helped them eat up more and more market share with every passing month and how they’re starting to overtake some of the streaming giants on their rapid rise to the top of the pack!

Vincent Eterlet Mobile Marketing Manager, fuboTV

10:00

PRESENTATION

Transparency Builds Trust: Navigating the Programmatic Ecosystem

The programmatic world can feel murky, but as a mobile marketer, you're missing out if you don't know how to navigate these waters. Learn key tips and actionable insights to take advantage of programmatic without putting yourself at risk. We'll explore attribution, analyzing your supply chain, and how in-app header bidding will affect buyers.

Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program, MoPub

10:15

PRESENTATION

Finance Apps: User Acquisition Trends & Benchmarks

Millennials will inherit the largest amount of personal wealth of any generation, and finance apps are emerging to seize on this opportunity. In this session, we will share the latest data on user acquisition trends and benchmarks in finance apps — including costs and conversion rates. Join Liftoff to learn the core strategies that fintech companies are employing to convert and engage their audience beyond the install.

Dennis Mink VP Marketing, Liftoff

10:30

BREAK

Networking Break!

10:45

DISCUSSION PANEL

Next Level UA: How Programmatic Has Changed the UA Game

Programmatic buying is taking over the UA landscape. Ushering in a modern wave of enhanced and more efficient UA strategies, our panel of experts will discuss ideas such as tying marketing and business metrics together to understand performance; how to expand audiences; balancing scale and efficiency; as well as the importance of transparency in data and partnerships. We'll also touch on the understanding of how incrementality comes into play when analyzing and measuring Programmatic results.

Michael Brooks SVP of Revenue, WeatherBug

Jonathan Durkee Sr. Director of Business Development, TrueData

David Landau Director, Acquisition Marketing, Betterment

Cecile Lowrey Growth Manager, GRUBHUB

Michele Webb Headway VP of US Growth & Programmatic, Headway

11:15

DISCUSSION PANEL

Bringing Ad Tech In-House

When to Make the Move to an Internal Self-Managed Structure

Due to in-house UA teams learning more about AI and becoming more data centric, and the fact that DSP quality can greatly vary, a few companies are starting to build their own ad tech platforms and bring their efforts in-house. We’ll speak with three companies at different stages of this process, in a format rarely seen on stage at mobile conference. Our publishers will talk in a roundtable, conversational format in a free-flowing, open conversation as they share information with each other live. We’ll listen in and learn!

Brett Bauer Co-Founder & CEO, Appfluencer

Jesse Hurwitz Senior Director Monetization Products, Jump Ramp

David Leviev VP - Programmatic Product Development, timehop

Jean-Sebastien Laverge VP of Data , Tilting Point

11:45

FEATURED SESSION

Revealing 2 Emerging Channels That Can Scale Your Customer Acquisition

We're all looking for the hidden treasures and untapped User Acquisition potential. While most in the industry are focused on Facebook, UAC, Programmatic DSPs and throwing darts in the dark at Influencer Marketing, there are 2 largely untapped and scalable channels emerging as the next hot categories. In this super session, we'll learn more about those channels then speak with a couple experts to help us learn how to leverage these emerging verticals.

Annica Lin Policy Genius Associate Director of Paid Acquisition, Policygenius

Shoji Ueki Sr Director, Growth Marketing, SeatGeek

Helene Trompeter Elliott Media Director, Watson Media and Weather

Craig Weinberg SVP, Performance Marketing, Edelman

12:15

BREAK

NETWORKING LUNCH BUFFET!

Hot Lunch Buffet Provided by Motive Interactive.

1:15

DISCUSSION PANEL

Full-Funnel Customer Relationships

Melissa Dickman SVP of Sales, Taptica

Adam Hadi Current VP of Marketing, Current

Grace Low Head of Performance Marketing, Hinge

Wes Sims Head of Product, PULLL

Jen Taylor Sr. Director Digital Marketing, A+E Networks

1:55

DISCUSSION PANEL

The Many Faces of Mobile UA Attribution

Anika Maini M&C Saatchi Performance Director, Planning & Buying, formerly M&C Saatchi Performance

Susie Orr Senior Marketing Manager, Mobile, Verizon Media

Tony Rafetto AppsFlyer Director of Customer Success, AppsFlyer

Andrew Tan Co-Founder/CEO, FeedMob

2:35

FIRESIDE CHAT

Building an Intelligent Growth Stack

Does your growth stack measure up? Learn from the experts the must-have components of an intelligent growth stack, and gain insight into how sophisticated marketers use intelligence to innovate and elevate their growth strategies.

Julie Sun Growth Strategist, Consultant

Victor Savath VP of Customer Strategy, Singular

2:55

BREAK

NETWORKING BOBA BREAK!

Take a quick break before our next Featured Session, and grab a Boba Milk Tea, courtesy of Singular!

3:10

FEATURED SESSION

I LOVE FRAUD!!!

How to Get Your Annual Bonus Using Ad Fraud

This is a can't-miss session! Never before has a marketer been brave enough to speak publicly on the "benefits" of Fraud and the many ways it can help marketers. Joined by 2 other amazingly talented and successful marketers on the main stage, they discuss all the untold benefits of click flooding, click injection, SDK spoofing, bot traffic and more!

Get your popcorn (or your puke bag) ready for this session!

Masked Marketer Title Undisclosed, Company Undisclosed

3:50

PRESENTATION

Fundraising Strategies for App Growth

To most marketers, corporate fundraising is a riddle wrapped in a mystery, the results of which are bestowed upon them in the form of unreachable goals and a budget. But what if it were different? What if you could help drive the funding conversation - and along the way, unlock more budget and more opportunity to shine? In today’s digital economy, UA success can make or break a growing enterprise, and you need capital to execute on your vision. We’ll explore different ways to present that opportunity internally, and the tricks and tools to get the resources you need to break away from the pack.

Mark Loranger Co-founder, Braavo

4:15

DISCUSSION PANEL

Let's Get Engaged!

How to Create Loyal Users & Keep Them Coming Back

Churn. The word marketers, product leads, and executive all cringe when thinking about. In order to limit churn and extend the lifetime of your Users, you need a great Engagement strategy. While some under-engage their users, causing the momentum your app has on installation, some others over-engage and push their users away from an otherwise fine product. Our group of engagement experts will help reveal some ways in which certain engagement strategies have worked for their products, things they’ve learned from engagement as not only a retention helper, but also a conversion assistant to directly increase revenues as well.

Yvonne Caravia Global Head of Mobile Product, Bloomberg

Mirela Cialai Senior Global Marketing Director, Zinio

Abigail Kutruff Director of Product Management, Mobile Engagement Products, Salesforce

Jasmine Moadel Updater Product Engagement Lead, Updater

Briana Severson VP, Growth Marketing, TodayTix

Sarah Stroud Enterprise Account Executive, Liftoff

5:00

EXCLUSIVE GAME SHOW!

Which Ad Won?

Audience Participation Gameshow!

Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish the winning ads from the losers? Find out as we showcase real world, A/B tested ad creatives in this interactive gameshow! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Carla Price Senior Customer Success Manager, Liftoff

5:30

NETWORKING HAPPY HOUR

Open Bar Networking Reception

Enjoy another App Growth Summit open bar happy hour with some great snacks, drinks, and amazing rooftop views of Midtown Manhattan and the Empire State Building! All this happen on-site on our venue's rooftop terrace!

The Happy Hour is sponsored by Adikteev with Specialty Drinks created by the mobile mixologists at AdAction Interactive, and a super fun Photo Booth courtesy of Bidease!

All this is capped off by an exclusive live acoustic performance from R&B artist Omeri Monroe.

10:45

EXPERTS' CORNER PRESENTATION

Harnessing the Power of Community to Drive Growth & Retention

When we talk about growth and retention, we often mean performance marketing or promotional strategies to acquire and keep customers, but Rent the Runway has been tremendously successful at creating sustainable, viral growth instead by harnessing the power of its community. Hear strategies and tactics to leverage the users you have to maximize the value they get with your product, drive deeper engagement, and give them experiences they’ll want to share to help you acquire and activate new customers.

Jonathan Hastings Product Manager, iOS & Mobile, Rent the Runway

11:10

EXPERTS' CORNER PRESENTATION

Making Sense of Non-SANS: Going Beyond Facebook and Google for Successful User Acquisition

Most growth teams nowadays are highly dependent on Facebook and Google for their user acquisition. This leaves them at the mercy of unpredictable algorithms, ever-changing systems and rising costs. In this session, Vivek Girotra will discuss how to expand your reach beyond the duopoly, and develop a sustainable portfolio of partners to support your UA efforts.

Vivek Girotra FoxNext Director of Performance Marketing, FoxNext

11:35

EXPERTS' CORNER PRESENTATION

Building a Low-Code/No-Code App

Prototyping & Testing Your Ideas Before Investing in a Dev Team

Platforms like Dreamweaver and Wordpress help non-technical entrepreneurs and makers build a website for prototyping and testing an idea. This movement towards no-code/low-code solutions means more makers can launch their ideas for the purposes of user feedback before investing a lot of resources in development or marketing. I'll discuss tools like Android's Instant Apps and Facebook's Playable Ads (among others) for testing your ideas with a niche market.

Al Chen Solutions Architect, Coda

11:55

EXPERTS' CORNER PRESENTATION

Creating a Cohesive User Experience from Ad to Activation

How do you give users the experience they're looking for the moment they download your app from an ad? Join Stash's Donté Ledbetter as he discusses the techniques Stash uses to create a consistent user experience from ad to activation and educate users for long-term engagement.

Donté Ledbetter Stash Senior Marketing Manager, Stash

12:15

BREAK

NETWORKING LUNCH BUFFET!

Hot Lunch Buffet Provided by Motive Interactive.

1:15

EXPERTS' CORNER PRESENTATION

Teaching Influencers How to Influence

Working with "the talent" can be a tricky business. Learn how this mobile-first marketer helps the insta-famous monetize their following, all while making sure these campaigns deliver on core KPIs.

Taylor Gobar Hopper Senior User Acquisition Manager, Hopper

1:40

EXPERTS' CORNER PRESENTATION

ERPI - An all inclusive mobile subscription metric for product development

ERPI stands for “Expected Revenue Per Install”. It a metric that estimates the expected total gross revenue that, on average, a business expects to receive from a single install of an app. For a mobile subscription business, this metric incorporates the percentage of users who start a trial and convert to paying users, and the projected value the company receives over the lifetime of that customer for that subscription product. The benefit of this metric is that it looks at the entire funnel from the first user touchpoint to when they churn out, so a business can play with a variety of scenarios as they look to improve their product. The model’s output lines up perfectly to your customer acquisition cost. This talk will cover how to use this metric to further product development, business strategy, and customer acquisition.

Britt Myers Co-Founder, Homer

2:05

EXPERTS' CORNER PRESENTATION

10 Things Your Users Hate About Your App … and How to Fix Them!

Why did they uninstall your app? This is the question that plagues marketers, designers, and product managers. I have a secret, it’s probably because you’re doing something annoying. There are a plethora of reasons why your users are uninstalling your app. In this talk we’ll talk about the top reasons why users hate using your app. You’ll also learn how to keep your users happy and keep your app on their phones.

Ken Vermeille CEO, Vermillion Sky

2:30

EXPERTS' CORNER PRESENTATION

App Fatigue is REAL?? What Are You Doing to Keep Your App Relevant?

Consumers use 9 apps per day & 30 apps per month. What are you doing to stay relevant? We’ll take a look at apps that might be stuck in their own lane & review apps that are pushing the boundaries in order to become indispensable.

Barrie Arnold Chief Revenue Officer, messageLOUD

Loft Stage Terrace Stage

SOLD OUT EVENT!

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Companies Attended Include:

Featured Speakers

Speakers

Agenda

Sponsors

SOLD OUT EVENT!

Companies Attended Include:

Featured Speakers

Speakers

Agenda

Sponsors

Title Sponsor

Presenting

Exhibiting

Contributing

Supporting

Marketing & Development Partners

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