The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of AppTweak, and a hot catered breakfast courtesy of Appier will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:

Breakfast courtesy of:

Sometimes, the simplest mechanics make the biggest impact. In this session, Sweatcoin reveals how lightweight gamification elements—like streaks, badges, and community challenges—have transformed user engagement and boosted retention across the app. Discover practical, scalable tactics that any product team can use to turn everyday activity into addictive progress.

App marketers are rethinking growth - from siloed tactics to connected, full-funnel strategies.
Join Snapchat to discover how apps are driving real results by combining performance marketing with immersive formats like AR, user-generated content, and creator-driven storytelling. We’ll share actionable insights and best practices to help you engage users at every stage - from discovery to install to retention - while keeping creativity at the core.

Growth doesn't just come from spending more—it comes from seeing clearly. In this session, Photoroom shares how better measurement unlocked their next stage of international scale. Learn why diversifying your channel mix is crucial to reduce dependency on paid acquisition, how onboarding surveys can reveal the real story behind organic growth, and how improved attribution exposes hidden growth levers you’re probably overlooking.

In an era where users expect more than generic experiences, personalisation is no longer a luxury—it’s a necessity. This panel explores how to design tailored mobile journeys that not only drive conversions but also build lasting loyalty. From e-commerce to cashback, from smart kitchen devices to legacy brands going digital, our panelists will share how user data, behavioral insights, and contextual cues are used to deliver relevance at every touchpoint.

Discover how the globally recognized Invincible brand became a game-changer in user acquisition for Ubisoft. Martzel and Emma will unveil the strategic integration of a well-known IP into a mobile game, detailing the branding activations launched around Season 3 of Invincible. They will break down the pros and cons of working with an established IP, and share insights on how this collaboration impacted key metrics—from boosting ASO visibility and organic downloads to reducing CPIs and increasing in-game KPIs and ROAS.

At WeWard, A/B testing is at the heart of how we maximize user value. From engagement and retention to long-term monetization, every feature and incentive we launch is grounded in experimentation. In this session, we’ll share how building a strong testing culture helps us to improve LTV, make better product decisions, and drive sustainable growth. We’ll also cover real-life examples, common pitfalls, and key lessons learned along the way.

Find out how Hellowork has turned its app into a key growth driver through a data-driven approach over the past four years. Frédéric will walk you through the process of building a native app and developing user acquisition and retention strategies. How did Hellowork assess mobile competitiveness against the web while leveraging the app’s significantly higher user engagement?

Immediately following App Growth Summit is our on-site Appy Hour courtesy of adjoe, Mintegral, and MAF: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Appy Hour courtesy of: