Mobile Marketing APAC 2018

22 November 2018 12 Micron • Tower 1, Level 2, 100 Barangaroo Avenue, Barangaroo NSW 2000

Mobile Marketing APAC 2018 finishes our year of events with a full day of content aimed at helping both App Marketers and Digital Marketers better understand how to leverage Mobile as an effective growth channel for all businesses.

Perfect for Australian and New Zealand brands, apps and tech companies, our mix of sessions will help every attendee learn to leverage mobile growth channels such as ad networks, social media channels, and mobile web.

If you would like to attend, please:
Purchase A Ticket!

Companies Attending Include:

Mobile Marketing APAC 2018


Daniel Rowlands
Daniel Rowlands Publisher Partner Facebook
Richard Hall
Richard Hall Mobile Solutions Consultant GOOGLE
Rachel Beeton
Rachel Beeton Marketing Director Audible
Elissa Hudson
Elissa Hudson Senior Marketing Manager HubSpot
Tom Alfoldi
Tom Alfoldi Growth Hacker Appster
David Burke
David Burke Founder Strategic Field
Strategic Field
Anna Cheng AP Growth Spaceship AU
Spaceship AU
Sylvie Hall
Sylvie Hall Head of Marketing Communications Squirrel Limited
Squirrel Limited
Anna Ji Director of Growth Clipchamp
Renee Psomadelis Growth Marketer Canva
Heather Reed
Heather Reed Head of Growth Splend
Nick Roberts
Nick Roberts Head of Growth DiviPay
Ankit Sheth Performance Marketing Manager whiteGREY
Christina Thurn
Christina Thurn Head of Marketing & Communications Sonder Australia
Sonder Australia
Lisarna Wynyard
Lisarna Wynyard Founder & CEO BullRush

Content & Topics

November 22, 2018
Hot Breakfast & Registration

Eat and Network before the event begins!

Welcome Address
Standing Out in the Crowd
A Gutsy Approach to Sustainable Growth

Audible Australia shares their journey from a little known category to a leading provider in digital audio entertainment.

Rachel Beeton
Rachel Beeton Marketing Director, Audible
How to Get to 5 Million Users with $0 Budget
Anna Ji Director of Growth, Clipchamp
Monetise Sustainably with Facebook Audience Network

The industry mobile app industry has undergone a tremendous amount of change over the past decade requiring app developers and publishers to rethink old business models and adapt in order to accommodate current trends. This shift impacts everything from content creation to the ways in which you distribute and monetise content. In this session, Daniel Rowlands will talk about the monetisation offering from Facebook Audience Network that is built for publishers to better monetise their inventory through targeted, high-quality ad experiences across devices and grow long-term sustainable businesses.

Daniel Rowlands
Daniel Rowlands Publisher Partner, Facebook
The New Bar For Web Experiences

What we have been calling “Progressive Web Apps” for the past couple of years is really just the new bar for web experiences. The modern web enables fast, integrated, reliable experiences that engage users. In this talk, we will lay out the principles behind the new bar for web experiences, demonstrate the successes that partners have proven, and start you on your path of modern experiences, delivered via the web.

Richard Hall
Richard Hall Mobile Solutions Consultant, GOOGLE
Morning Tea & Coffee Break
The Rise of Mobile!
A Fireside Chat on the How to Get the Most Out of Your Mobile Marketing Strategy

Reaching people when, where and how they consume information has always been a cornerstone of an effective marketing strategy. And as an ever-growing number of us rely almost exclusively on smartphones and tablets for this information, mobile is becoming an increasingly important marketing channel for many businesses. This fireside chat will cover the most effective techniques you can implement in your mobile marketing strategy, as well as the pitfalls you should avoid along the way.

Sylvie Hall
Sylvie Hall Head of Marketing Communications, Squirrel Limited
Elissa Hudson
Elissa Hudson Senior Marketing Manager, HubSpot
Christina Thurn
Christina Thurn Head of Marketing & Communications, Sonder Australia
How Optimized UX Creates a Highly Engaged User
Nick Roberts
Nick Roberts Head of Growth, DiviPay
Presentation TBA
Presentation TBA
Gourmet Lunch
Conversion Optimization
Expert Discussion Panel
Digital Growth Strategies: For Mobile Apps & Digital Marketers Alike
Expert Discussion Panel

Whether your product lives as an app, a game, a website, or a multi-channel ecosystem, you'll need to know how to grow! This session will go over the most effective core Growth Marketing Strategies, Growth Hacks, and more for businesses of different sizes and make-ups.

Which Channels Perform Best for Mobile Acquisition
Expert Discussion Panel

Mobile is not the "new thing," it's now everything. Mobile has long surpassed desktop and other media sources for powerful User Acquisition benefits, but many digital marketers as well as app marketers are not optimally leveraging Mobile channels to bring in the best users. This session will help you change that, and bring in better users from mobile channels.

Extending LifeTime Value for Your Product
Expert Discussion Panel

Another multi-faceted session, this will be one of the best sessions you will ever take to figure out the true health of your product and/or business. Far too many businesses don't know the LTV (LifeTime Value) for their customers, and yet they keep spending acquisition dollars without understand how much is a good vs bad Cost Per Acquisition for their product. This session will help you understand what a User is truly worth to your business.

Closing Remarks
Open Bar Networking Party
Happy Hour on the Harbour!

Join us for a summer sunset happy hour and networking party at the beautiful Bungalow 8 Bar on the King Street Wharf just a couple blocks away from the event location.

Bungalow 8
King Street Wharf
3 Lime St
Sydney NSW 2000

...More Details to Come!

If you would like to attend, please:
Purchase A Ticket!



Marketing & Development Partners

We have a limited supply of tickets, so be sure to purchase yours today! Mobile Marketing APAC is the most unique and modern event to reach the Southern Pacific, as we'll be bringing together mobile marketing experts to help all marketers learn to leverage the power of modern marketing strategies and best practices!

Buy Tickets!