App Growth Summit Barcelona 2023

26 October • Full-Funnel App Growth Strategies

9:00

DOORS OPEN

Breakfast & Networking!

Get Your Day Started Right!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, and a catered breakfast (courtesy of YouAppi) will be waiting for you as we get ready to kick off a full day of custom-curated content!

10:00

EVENT KICK-OFF

Opening Remarks

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:10

PRESENTATION

LiveOps:

Unleashing the Performance Romance

Embark on a thrilling journey through the dynamic world of LiveOps, where performance meets ROI passion. Discover secret strategies of Time-Limited Events and Offers that can send your app's growth soaring to the stars. Choose the perfect LiveOps pair for Google Play and iOS, and let your app shine brighter! Jump on board for this exciting adventure as we decode App Store Optimization, ramp up LiveOps' monetization, supercharge conversion rates, and boost your app's overall performance. Let's kindle the power of LiveOps together, and embrace your app’s growth on a whirlwind ride to success!

Claudia Trujillo Gameloft ASO Expert, Gameloft

10:40

PRESENTATION

The Mythical "Lifetime Value"

A Doomed Quest?

In this illuminating presentation, App Growth Expert Thomas Petit delves into the enigmatic world of Lifetime Value (LTV) - a pivotal yet often misinterpreted KPI in User Acquisition. Drawing from his extensive experience, Thomas will unpack the complexities surrounding LTV predictions and the inherent risks of focusing on it too closely. Attendees will gain insights into alternative approaches when precise LTV calculations prove elusive, as well as a glimpse into the optimal structure of an ideal-world LTV data. Beyond just the theory, expect a robust exploration of real-world implications and strategies to navigate the unpredictable waters of app growth metrics.

Thomas Petit App Growth Expert, Thomasbcn

11:05

PANEL

Do More with Less:

How to Optimize Your Strategies in Times Where Efficiency Matters Most

Join us for an exploration of how to achieve more with less, as industry leaders unravel the secrets of optimization in a time where efficiency reigns supreme. Discover how to make every mobile marketing move count, maximizing impact even when resources are limited.

Vanessa Westphal Choosy COO & Co-Founder, Choosy

Thomas le Hardy Tonsser VP of Marketing & Growth, Tonsser

Chiara D’Ambra ClearPier VP of Global Supply Growth, ClearPier

Adrián Sarasa Meditopia Head of User Acquisition, Meditopia

11:35

NETWORKING BREAK

Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

12:05

PANEL

Mix It Up:

Learn About New Channels and Strategies to Find New Users!

In this comprehensive session on UA Channels and Strategies, we'll explore some channels which you might not yet be using, and discover if they might be right for your app, and what are the best practices for success. We'll also explore some tried-and-true channels and learn any updated strategy twists or pivots to keep finding the ROAS you're after!

Diane Germann Blinkist Sr Performance Marketing Manager, Blinkist

Sonya Pobiedimska Bliq Product Marketing Manager, Bliq

Sylvain Etard Tilting Point Growth Marketing & Team Lead, Tilting Point

12:40

PANEL

From Download to Devotion:

Crafting Exceptional Post-Install User Journeys

An app's success isn't merely measured by its number of downloads but by the quality of the user journey that follows. Join our panel as they shed light on the intricacies of post-install strategies, such as refining paywall experiences and innovatively engaging users in free-to-hybrid models. Drawing from diverse case studies, we'll uncover the paths to sustained user loyalty, and revenue growth through monetization optimizations.

Carol Torres América Televisión Head of OTT - América tvGO, América Televisión

Oriol García Gómez Adidas Runtastic Senior Product Manager, Adidas Runtastic

Anuvind Kanwal Miro Lifecycle Marketing Manager, Miro

13:15

PRESENTATION

Using AI to Optimize Engagement Throughout the User Journey

Understand how AI can be used to generate a propensity-driven, full-scale user journey which you can use to predict user behavior, and improve your app’s engagement and retention.

Jim Laurain aampe Head of Growth, aampe

13:35

LUNCH BREAK

Networking Lunch

Fully-Catered Lunch

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point of our Summit (courtesy of Moloco), and fuel-up to be ready for the second half of the day!

14:35

Contest for Prizes

App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Louis Tanguay Founder & Managing Director, App Growth Summit

Julia Niedźwiecka App Growth Summit Senior Marketing Manager, App Growth Summit

14:50

FIRESIDE CHAT

Brand Amplifiers:

Navigating Influencer Collaborations in App Marketing

Step into the world of influencer marketing for mobile apps, where authenticity meets strategic engagement. Through personal stories and professional milestones, our panelists, including rising micro-influencer Kelly Chiu and expert strategist Jenny Song Schmidt, will unravel the process of aligning with the right influencer, building impactful campaigns, and differentiating your approach from conventional ads. It's more than just reach; it's about making genuine connections that drive app growth.

Jenny Song Schmidt Influencer Marketing Influencer Marketing Expert, JSS Consulting

Kelly Chiu Content Creator Content Creator, Instagram & TikTok

Xavier Bourlard Ramdam Marketing Partnerships, Ramdam

15:20

FIRESIDE CHAT

Mastering Campaign Measurement:

Decoding Your Data

As the digital landscape evolves, building concise reports, establishing unified goals, and navigating post-privacy challenges are crucial. This panel unites industry leaders to discuss leveraging work management tools, reconciling conflicting measurement outcomes, and setting target KPIs amidst diminishing user-level data. Join us as we decode tactics for ensuring every team aligns with overarching organizational objectives.

Adam Jaffe Mega Studio Founder & CEO, Mega Studio

Michelle Murcia Storybeat Head of Growth, Storybeat

Kai Luo Wikiloc Analytics Engineer, Wikiloc

Nicolás Orozco Adjust Account Executive, Adjust

16:00

PRESENTATION

Nutcracker Growth:

Bringing Communities Into Play

Ready to unleash the true power of community-driven growth? Master the art of one-to-many marketing and learn the best practices of sequenced growth loops. Don’t miss out if you want to gain valuable insights on reducing acquisition costs and increasing engagement with your most valuable asset – your user base.

Lasse Tischer Prematch Growth & Marketing Manager, Prematch

16:25

PANEL

AI in ASO:

How Generative AI Can Improve Your App Store Optimization Strategies & Results

AI has found its way into ASO! Learn how our experts are constantly adjusting to the exciting pivots in the ASO space, fueled in great part due to the AI explosion from ChatGPT and others. Our app experts will discuss a few other optimization tricks they've learned in the new ASO landscape to keep you current with all the latest strategies, as well!

Luis Bueno King ASO Senior Strategist, King

Elia Moliner Playvalve Senior Creative Producer & ASO Manager, Playvalve

Yevhen Tarasenko Fabulous ASO & Market Intel Lead, Fabulous

George Natsvlishvili Game Hive Growth, Game Hive

17:05

PRESENTATION

From Zero to Hero:

How We Scaled Our Game with Marketing Creativity

Millions of ads are impressed every day with attention from the potential user being more and more difficult to gain. How do we create new videos that attract the users? How can we make the process as smooth and efficient as possible? Here are a few hints that have helped us broad our target and hit our goals.

Paula Rodrigo Product Madness User Acquisition Manager, Product Madness

17:30

PANEL

Mobile Ad Eaters LIVE!

A Deconstruction of The Best (And Worst) Mobile Ads Out There!

Do you want to discuss interesting trends in the mobile ad space with app growth experts? Then UA managers and creative people: join the popular Youtube show live on stage with app growth experts! Check out their best and worst-performing ads, listen to a deconstruction of the results, ask tough questions and leave with plenty of insights on how to make your mobile creatives shine brighter.

Peter Fodor AppAgent Founder & CEO, AppAgent

Lucian Cotreanti Outplay Entertainment Head of Growth Marketing, Outplay Entertainment

Ayse Betul Product Madness User Acquisition Manager, Product Madness

18:00

NETWORKING PARTY

NETWORKING HAPPY HOUR

Immediately following App Growth Summit is our on-site, open bar Appy Hour Reception,(courtesy of CleverTap, RevX & RocketLab)! Network for the final time today with your fellow attendees, have a libation (or more) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

26 October • Full-Funnel App Growth Strategies

SOLD OUT EVENT! Thank You!

ACQUISITION • ENGAGEMENT • NETWORKING

RELIVE THE EVENT

WATCH THE 2023 RECAP

Featured Speakers

COMPANIES THAT ATTENDED INCLUDED:

Sponsorships SOLD OUT!!! Thank You Very Much!

App Growth Summit Barcelona 2023

SOLD OUT EVENT! Thank You!

ACQUISITION • ENGAGEMENT • NETWORKING

RELIVE THE EVENT

WATCH THE 2023 RECAP

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Featured Speakers

COMPANIES THAT ATTENDED INCLUDED:

Sponsorships SOLD OUT!!! Thank You Very Much!

Title Sponsor

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials