Arrive early and grab some tea, snacks, and networking! All courtesy of Sensor Tower!

If you had to hire a new head of growth, what would/should they do? What should the first few months of a growth head's new tenure look like? What key analyses should they do, what areas should be reviewed, and how should they best set-up their team and process for future success? Learn all this and more!

Whether you're focused on acquiring new users for your app or monetizing your app with ads, using the right data is the key to making smart decisions. This session will explore how marketers and monetization managers can use impression-level revenue data to improve their buying and selling strategies in the mobile programmatic world. Uplevel your programmatic knowledge and better understand how data can tell you true lifetime value, inform your UA decisions, and customize your programmatic ad monetization strategies, with actionable examples and use cases.

Everyone uses Facebook, Google and Apple to drive acquisition. However, with market saturation and fierce competition across multiple verticals, UA costs are on the rise and scaling can be expensive. Learn how Asia's first fully digital mobile operator is achieving targeted scale efficiently and quickly by utilizing the three UA giants of the mobile app marketing industry.

Take a mid-day break for some delicious lunch, courtesy of Userbase.

Since it’s inception a little more than ten years ago, the app ecosystem has officially exploded. With the ever expanding needs of app companies to further distribute their apps, the app marketing industry has seen a massive boom. In this session, we’ll take you through a decade long journey of how the needs to app marketers have changed in the last decade and how has the app marketing industry continuously evolved with the ever growing needs of the marketers.

In this day and age, the way you engage with your customers is what sets you apart; and creating a seamless user experience across channels and platforms is imperative for brands to succeed. In this session, we will discuss key challenges in building delightful user experiences and best practices that lead to efficient performance across marketing channels.

Growth is more than just acquiring users and marketing. That's just the beginning. Growth is determined by not only how many users can you acquire, but just as importantly how can you retain them, monetize effectively, and continuously engage with them in meaningful ways which keep them coming back to your app time and time again.

Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish mobile marketing facts from fiction? Or separate the real app from the imposters? Find out as marketers go head to head in this special edition of our interactive and educational game show! Everyone gets to play so bring your game face. And yes, there are PRIZES involved.