AGS presents: Mobile Programmatic NYC 19

October 2, 2019 Studio Arte • 265 W 37th St, 17th Floor, New York, NY 10018

Mobile Programmatic NYC was a full-day event focused solely on, that’s right…all mobile programmatic! Whether a seasoned pro and needing to sharpen programmatic strategy, or just thinking about getting into the programmatic world…App Growth Summit had our invite-only attendance covered!

Multiple discussions on various topics were be able to help everyone and anyone interested in mobile programmatic optimize their strategies in an interactive, non-sales, fully educational environment!

Companies Which Attended Included:

AGS presents Mobile Programmatic NYC 2019

Check out the Event’s Video & Photos:

Pranshu Gupta Programmatic Strategy & Optimization PayPal

Vivian Chang Clorox Company VP Growth, DTC The Clorox Company

Lauren Campbell Senior Manager, Acquisition Marketing Betterment

Scott Davis US Programmatic Lead BBC Studios

Drew Fung Current Director of Performance Marketing Current

Jesse Hurwitz Senior Director Monetization Products Jump Ramp

David Leviev VP - Programmatic Product Development timehop

Annica Lin Policy Genius Associate Director of Paid Acquisition Policygenius

Ashleigh Rankin Brand Partnerships - Performance Reddit

Matthew Sadofsky Studio Chief Growth Officer & CMO Studio

Justin Terry Head of Global Media Mozilla

Rick Welch Head of Programmatic Advertising Flipboard

View All Speakers

2 Great Conferences – In the Same Week!

AGS presents Mobile Programmatic NYC 2019 takes place one day before the ASO Conference in NYC! Together, we offer a combination of content and experts you couldn’t find elsewhere! Attending both great conferences back-to-back in on October 2 & 3, will help you cover both ASO and Programmatic efforts to drive new users to download your apps, and also monetize more effectively via some of the most modern growth strategies!

Pranshu Gupta Programmatic Strategy & Optimization PayPal

Vivian Chang Clorox Company VP Growth, DTC The Clorox Company

Lauren Campbell Senior Manager, Acquisition Marketing Betterment

Scott Davis US Programmatic Lead BBC Studios

Kyle Carline Apps Brand Manager Salem Web Network

Alison Deverian Business Development Manager MoPub

Dakota Fontanello Media and Platforms Google

Drew Fung Current Director of Performance Marketing Current

Adam Gray Director of Programmatic Growth timehop

Jawaad Hasan Manager, User Acquisition TIDAL

Jesse Hurwitz Senior Director Monetization Products Jump Ramp

Guillaume Lelait Investor & Advisor Appsumer

David Leviev VP - Programmatic Product Development timehop

Annica Lin Policy Genius Associate Director of Paid Acquisition Policygenius

Dennis Mink VP Marketing Liftoff

Carla Price Senior Customer Success Manager Liftoff

Ashleigh Rankin Brand Partnerships - Performance Reddit

Matthew Sadofsky Studio Chief Growth Officer & CMO Studio

Sarah Stroud Enterprise Account Executive Liftoff

Siberia SuGrowth Consultant Growth Marketing Leader Consultant

Justin Terry Head of Global Media Mozilla

Rick Welch Head of Programmatic Advertising Flipboard

Andrew Whiteside Global Head of Sales & Marketing Jampp

Tommy Yannopoulos Director of Sales, US East Remerge

8:30

Breakfast!

Networking Breakfast Hour

Come in early, beat the traffic, and enjoy our hot breakfast buffet while you start networking and get settled in!

9:30

Event Kick-Off!

9:45

FEATURED PRESENTATION

How Programmatic Took Over the Advertising World

A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today

This expansive and comprehensive presentation will take you through the journey of Mobile Programmatic advertising right up to where we are now with the current ecosystem as it stands today. Though programmatic and ad networks first started as a simple way of selling "garbage" inventory, Programmatic has now evolved into the dominant way of buying and selling some of the highest quality advertising. In this session we will cover some of the key milestones along the way to programmatic dominance, and explore current trends that ensure its continued positive growth.

Dennis Mink VP Marketing, Liftoff

10:15

FEATURED PRESENTATION

Get More Users, Make More Money

Using the Right Data to Optimize Your Programmatic Strategy

Whether you're focused on acquiring new users for your app or monetizing your app with ads, using the right data is the key to making smart decisions. This session will explore how marketers and monetization managers can use impression-level revenue data to improve their buying and selling strategies in the mobile programmatic world. Uplevel your programmatic knowledge and better understand how data can tell you true lifetime value, inform your UA decisions, and customize your programmatic ad monetization strategies, with actionable examples and use cases.

Alison Deverian Business Development Manager, MoPub

10:40

FEATURED PRESENTATION

The Age of Incrementality: How to Scale Up Your Revenue Results

Take a closer look at what truly matters for your business. Revenue. Recent industry developments around incrementality measurement have enabled publishers to see true app business growth via Programmatic Retargeting. Learn how publishers are creating efficient incremental measurement models and scaling their revenue projections.

Tommy Yannopoulos Director of Sales, US East, Remerge

11:05

DISCUSSION PANEL

Ramping Up on the Programmatic Highway

Best Practices for Either Getting Started, or Optimizing Your Programmatic Advertising Strategies

Many marketers already have their programmatic budget slices planned out, or they're wondering if they should increase their programmatic spends, maybe bring some of the programmatic in-house, or just know which questions you should be asking of new Programmatic partners and what you should be looking out for. This panel of publishers and advertisers will help answer all these questions and more!

Lauren Campbell Senior Manager, Acquisition Marketing, Betterment

Adam Gray Director of Programmatic Growth, timehop

Pranshu Gupta Programmatic Strategy & Optimization, PayPal

Annica Lin Policy Genius Associate Director of Paid Acquisition, Policygenius

Sarah Stroud Enterprise Account Executive, Liftoff

11:45

FEATURED SESSION

Publisher First - Taking Back Control of Your Programmatic Ad Stack

Learn best practices to optimize your ad stack and move away from outdated platforms.

David Leviev VP - Programmatic Product Development, timehop

Rick Welch Head of Programmatic Advertising, Flipboard

12:30

LUNCH!

Networking Lunch!

Fuel up, because the day is only half over, and the information is starting to get rolling! Amazing hot lunch buffet provided by Bidease.

1:30

GAME SHOW!

Mobile Heroes Showdown!

Do you consider yourself a mobile marketing expert? Think you have what it takes to separate the real app from the imposters? Or distinguish mobile marketing facts from fiction? Find out as marketers go head to head of our interactive game show! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Carla Price Senior Customer Success Manager, Liftoff

2:05

FEATURED PRESENTATION

Buy Anything Except Your Organics

…or Fraud, Don't Buy Fraud, Either

When buying new User Acquisition via Programmatic channels, you want to make sure that you are driving true incremental, non-fraudulent growth. Matthew Sadofsky, Studio's Chief Growth Officer, will walk you through his personal formula for vetting ROAS.

Matthew Sadofsky Studio Chief Growth Officer & CMO, Studio

2:35

FEATURED PRESENTATION

Filling the Programmatic Void with Cached Assets

Programmatic ads face a problem in apps. Impressions are lost due to a multitude of factors known and unknown. If you have the assets, you can gain back lost impressions and revenue. In Kyle’s session you’ll get a look at the data behind the problem and an innovative way to leverage all your advertising assets with some simple tech.

Kyle Carline Apps Brand Manager, Salem Web Network

3:00

DISCUSSION PANEL

360° of Programmatic Optimization

Currently, many companies are moving towards alignment of UA and Monetization into one team. The silos of the past are dissolving, and having visibility into the mechanics of both acquiring and monetizing users via programmatic channels will benefit you now and into the future. Our panel of experts have been on both sides and can help give a primer of what the programmatic positions of the future are going to look like, and what touch points you should be learning and starting to gain visibility into.

Scott Davis US Programmatic Lead, BBC Studios

Dakota Fontanello Media and Platforms, Google

Jesse Hurwitz Senior Director Monetization Products, Jump Ramp

Ashleigh Rankin Brand Partnerships - Performance, Reddit

3:40

DISCUSSION PANEL

Preparing for a Programmatic World Without User Level Data

Recently there's been a seismic shift in user privacy with major changes from Apple, Mozilla and more to come from Google. In Europe the General Data Protection Regulation (GDPR) has had a significant impact and the similar California Consumer Privacy Act (CCPA) is impending in the US. All these changes are restricting the technology and tracking techniques that have delivered user-level data to power advertisers programmatic campaigns. So how do we rebuild programmatic techniques and technology in a world without user level data?

Vivian Chang Clorox Company VP Growth, DTC, The Clorox Company

Guillaume Lelait Investor & Advisor, Appsumer

Justin Terry Head of Global Media, Mozilla

4:20

DISCUSSION PANEL

Evaluating and Optimizing Your Programmatic UA Efforts

After you’ve been running campaigns for a while, there are certain KPIs which you’ll measure success against; you’ll also have to determine if you should increase Programmatic’s share of your budget depending on your ROAS; finally, you’ll also have to determine how clean and fraud-free your efforts have been and if the selection of your partners needs to be re-evaluated. Learn from our experts on how they measure their Programmatic results, tweak as needed, and what are some of the benchmarks they look to hit…and exceed!

Drew Fung Current Director of Performance Marketing, Current

Pranshu Gupta Programmatic Strategy & Optimization, PayPal

Jawaad Hasan Manager, User Acquisition, TIDAL

Siberia SuGrowth Consultant Growth Marketing Leader, Consultant

Andrew Whiteside Global Head of Sales & Marketing, Jampp

5:00

Open Bar Happy Hour

Networking Happy Hour!!!

Supporting

Co-Promotion & Production Partners

Marketing & Development Partners

App Growth Summit Testimonials

"App Growth Summit is certainly one of the best events in the industry when it comes to knowledge transfer & meeting new people. What I also liked very much was the limited amount of sponsors."

André Kempe, Admiral Media

"I loved App Growth Summit Berlin. The audience was the best. Super smart and engaged people that are here to learn and share knowledge together. "

Léa Samrani, unlikeany

Featured Speakers

2 Great Conferences – In the Same Week!

Speakers

Agenda

Sponsors

AGS presents: Mobile Programmatic NYC 19

Featured Speakers

2 Great Conferences – In the Same Week!

Speakers

Agenda

Sponsors

Title Sponsor

Presenting

Contributing

Supporting

Co-Promotion & Production Partners

Marketing & Development Partners

App Growth Summit Testimonials