App Growth Summit Austin 2022

8:30

DOORS OPEN & NETWORKING

Breakfast & Networking

The doors are open! Let the networking and breakfast being at App Growth Summit Austin! Enjoy our all-day coffee & beverage service (courtesy of AppTweak), as well as a great hot breakfast, while we get ready to kick-off a full day of custom curated content! We'll get the event get started soon!

9:00

EVENT KICK-OFF!

Opening Address

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

9:30

FIRESIDE CHAT

Pricing Strategies to Maximize Your Monetization & Revenue Goals

As the Fintech lead for Hopper, Nic Barradas has been experimenting with and launching a number of innovative ways to offer Travel Products to Consumers. Things like "Pay $20, and you can cancel your flight for any reason" or "Pay $40 and we will refund your whole trip if you experience a 2-hour delay." Join our first session to learn about the journey it's been to take this product from zero to launch!

Nic Barradas Hopper Product Lead, Hopper

Jack Chen SWIDIA CEO, Co-Founder, SWIDIA

9:55

KEYNOTE PRESENTATION

How Creative Impacts Incrementality Across Ad Types

Our discussion will showcase the importance of understanding the impact of creative on incrementality analysis. We’ll examine the most effective approaches to measuring incrementality, tools and methods, and how creative can feature prominently in those analyses. We’ll also surface the subject of probabilistic attribution, and how attribution has changed in the aftermath of iOS14. In an era that could see marketers move beyond last-touch, we’ll discuss how creative formats influence conversion, and how to measure the true impact of creative format.

Justin Warshavsky DraftKings Growth Marketing Manager, Programmatic, DraftKings

Alex Merutka CRAFTSMAN+ CEO & Founder, CRAFTSMAN+

10:20

FIRESIDE CHAT

Deepening the Collaboration Between User Acquisition and Data Science for Better Growth Results

Janice Gao (Director, Growth Marketing) and Tyler Buffington (Sr Data Scientist) from Big Fish Games will discuss how growth teams can be successful in the post-IDFA area. These days, cross-functional teams require deeper work and more integrated collaboration between each other in order to be able to solve many new challenges/opportunities.

Janice Gao Big Fish Games Director, Growth Marketing, Big Fish Games

Tyler Buffington Big Fish Games Senior Data Scientist, Big Fish Games

10:45

DISCUSSION PANEL

Gaining Growth

Acquisition Channels Which Work Best in the New Privacy Landscape

The Acquisition landscape keeps changing with Privacy laws, and OS creator. With SKAN 4.0 being released, best practices change once again. Our 4 app growth acquisition experts will discuss a few hot channels which are still providing results. Influencer Marketing, ASA with CPP, and ASO will speak to what's working now, and how to strategize your UA efforts. They will also discuss how to measure your results, so you can be sure to maximize the efficiency of your UA efforts.

Michele Webb Smadex SVP Growth, US, Smadex

Anthony Asuncion AppTweak ASO Expert, AppTweak

Hannah Parvaz Aperture Founder, Aperture

Marty Pesis Cameo VP of Growth, Cameo

11:20

KEYNOTE PRESENTATION

The Future of Marketing is Community Building

Due to increased competition and ecosystem changes, developing successful games is becoming more challenging. Marketers have the opportunity to redefine their roles. In this keynote, Kunny Berdow, VP of Marketing Operations at Scopely, will provide a POV on the challenges before us, as well as what it takes to succeed.

Kunny Berdow Scopely VP of Marketing Operations, Scopely

11:40

FIRESIDE CHAT

How to Launch Your 100th App

Jerome Turnbull, General Manager of Games for AppLovin, and Vivek Girotra, VP of Growth Marketing for Times Internet, have launched hundreds of apps and games over the courses of their careers. View this uniquely-formatted Fireside Chat to gain insights into how these businesses manage their portfolios, and their processes, to scale.

Vivek Girotra Times Internet VP of Growth Marketing, Times Internet

Jerome Turnbull AppLovin General Manager, Games, AppLovin

12:05

Future of Gaming Growth

Game Growth is changing as well as the rest of the industry. Exciting new opportunities are on the horizon with web3 and Custom Product Pages becoming more prevalent and adopted across the industry. Our panel of gaming growth experts will discuss these new strategies, as well as update on what's changing with organic growth, Apple Search Ads, and monetization strategies.

Sangita Sarkar Immutable Head of Marketing, Immutable

Alex Kozachenko CEO, HyperBeard

Sumee Oh Wizards of the Coast Sr Director of Marketing, Wizards of the Coast

Travis Talaska Kochava Sales Director, Kochava

12:35

NETWORKING LUNCH

Central Texas Style BBQ Lunch!

Terry Black's BBQ

Let's take a big break for food at the half-way point of the day's content, courtesy of Adjust. We'll provide you with a central Texas BBQ Lunch from Terry Black's BBQ, along with other catered lunch options (dietary restrictions will be respected, please contact us for specific requirements). Do a little more networking at the halfway point, and get ready for the second half of the day!

1:45

FIRESIDE CHAT

Growth Hacks for Web3

Growth marketing uses data-driven approaches and experiments to acquire, onboard, and retain users. Web3 is a decentralized and privacy-preserving computing fabric for the next generation of Web. So how do Web3 companies exercise their growth hacks? Tune in to learn growth hacks for Web3 from Annica Lin (Sable's Vice President of Growth Marketing) and Sangita Sarkar (Immutable's Head of Marketing).

Annica Lin Sable Vice President of Growth Marketing, Sable

Sangita Sarkar Immutable Head of Marketing, Immutable

2:10

DISCUSSION PANEL

User Psychology: How to Build a Strong & Sticky Product

The User Journey, your app's UX, and a sticky product is key to long-term retention. From your Users' first experiences, to a product which is conducive to long-term engagement, our expert panelists will discuss what strategies and psychologies you can employ to help app become more “sticky" and ultimately curb churn and increase your app's growth.

Dino Michetti Airship General Manager North America, Airship

Caroline Hubbard Flex Senior Product Manager, Flex

Erick Hernandez Zello Product Manager, Zello

Nancy Roberts YouAppi CMO & MD, North America, YouAppi

2:50

DISCUSSION PANEL

How to Use the Power of Brand to Scale Your App

The power of Brand can help your organic and paid acquisition, as well as your conversion rates. By having a strong and recognizable brand which connects with your users is a powerful marketing tool. Our Branding and Marketing experts will illustrate how they've utilized strong brands in order to grow their products and businesses.

Vivian Chang Clorox Company VP Growth, DTC, The Clorox Company

Carrie Bischke Smule VP of Brand Marketing, Smule

Laura Schaack Tattd Founder & CEO, Tattd

Nick Ippel MoEngage Partnerships Manager, MoEngage

Gwen Murray Up & To The Right Marketing Strategist, Up & To The Right

3:20

KEYNOTE PRESENTATION

Apostrophe S

The Crossover Strategy for Improving Your In-App Experience

Forget what you know about creating a user-friendly User Experience for Users. Add an "apostrophe" to your app UX strategy, and your user’s experience is guaranteed to improve!

Shimone Samuel Mobile Product Manager, Best Buy

3:40

DISCUSSION PANEL

The Importance of an Effective iOS Marketing Strategy in a Privacy-First World

It’s a brave new world where privacy is at the forefront of every marketer's mind, while exploring new ways on how to reach their consumers on iOS devices. In this session, we will explore the best practices for engaging with this savvy audience - from the importance of a multi-channel marketing mix, ad creative optimization and the emergence of Apple Search Ads as a key growth channel to accelerate your iOS marketing strategy.

Morry Mitrani Citizen VP of Growth, Citizen

Alex Kozachenko CEO, HyperBeard

Justin Principe ironSource Director of Sales, ironSource

4:10

DISCUSSION PANEL

Secrets to Success

Founders from Different Growth Stages Share Critical Learnings

Finishing off the day is an original and exciting panel of Founders at different stages of their journeys. We'll learn from a multi-million-dollar successful exit, to someone who needed to pivot the focus of the company; from a multi-company business growth expert and also a first-time founder. We'll hear about critical challenges, successes, and learning moments which helped each founder along their way, and what you might be able to glean from their experiences.

Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer, App Business Expert

Tim Oswald Staple Games CEO, Staple Games

Kathryn Thiele Buildstock Founder & CEO, Buildstock

April Dominguez HANDSOME Founder & CEO, HANDSOME App

Raymond Kaminski ibble Co-Founder & CEO, ibble

4:50

GIVE-AWAY GAME!

App Growth Challenge

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win great prizes...and have fun doing it!

Louis Tanguay Founder & Managing Director, App Growth Summit

5:00

NETWORKING PARTY

AGS After Party!

Live Music, Open Bar...and S'mores!!

Immediately following App Growth Summit is our on-site After Party, courtesy of Appier and Smadex! Enjoy 2 local Austin musical acts and network for the final time today with your fellow attendees with an open bar reception! Have a libation (or three) on us, enjoy some s'mores by the campfire, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Headlining the After Party will be the amazing duo of Jennifer Foster & Robert Parker Jr. Opening up the After Party will be Poppy Fields!

EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT!

COMPANIES ATTENDED INCLUDE:

VIEW PHOTOS FROM THE EVENT:

Featured Speakers

Speakers

Agenda

Sponsors

EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT!

COMPANIES ATTENDED INCLUDE:

VIEW PHOTOS FROM THE EVENT:

Featured Speakers

Speakers

Agenda

Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials