The doors are open! Let the networking at App Growth Summit Singapore 2022 begin! Enjoy our all-day tea, coffee & beverage service with a great breakfast, as we get ready to kick-off a full slate of custom curated content! Get to meet the other experts attending the event, and we'll get started soon!

Organizations often are poor at assessing the value of ideas. Acknowledging this is the first step towards building a culture of experimentation to validate and quantify the value of said ideas. Hear Bharath Krishnamachari, Head of Product Analytics & Experimentation at foodpanda, share about the joy and learnings from experiments, the tech investments that need to underpin it, and the approaches to nurturing a growth mindset that embraces it.

What does a downturn mean for marketing and how can you continue to drive growth? From focusing on earned channels, lean strategies, spiky investments, and data-driven analysis, Branch’s Mirko Brinker will navigate you through all the tactics you can utilize to continue growing your business and thrive during an economic slowdown.

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch at the Nalati Restaurant next to the event room (dietary restrictions will be respected, please contact us for specific requirements). Fuel up with your fellow app growth experts, do a little more networking, and get ready for the second half of the day!

Influencer Marketing is still at an all time high when it comes to viable channels which are still bringing in a healthy ROI. Targeting is easier then some other channels, and with TikTok in particular being one of the most popular social networks (and probably the most popular in many of your target demographics), we’ll dive into best practices on how to succeed with Influencers. How to choose the best fits for your product, how to work with influencers, what to look out for, and how to maximize your ROI once the ads start working.

The first linear step of a User becoming a long-term, revenue-generating customer is to have them discover your app, take interest in it, and download. Which ads are working these days to connect with the Users you want to bring in? What channels are ads performing the best from? How can you use Data to better understand your marketing and advertising efforts, and continuously adjust your UA Strategies to continue to produce at scale and over time? Our panel of UA app growth experts has you covered in this first of two full-funnel growth sessions!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!