Alex Tarrand, Author at App Growth Summit

Original Articles by Alex Tarrand

Alex Tarrand, VP of Growth & Marketing, Jump Ramp

Alex Terrand is a growth-focused leader with a product and marketing background. Alex has built teams across live operations, product, and marketing at Mobilityware, NFL, Disney, Microsoft XBOX, and Electronic Arts. In his current role as Vice President of Product Marketing for Jump Ramp Games he oversees CRM, user acquisition, live video streaming, and customer service. Jump Ramp Games pushes the boundaries of live ops through dynamic real money sweepstakes and live streaming in-app video content.
LinkedIn | Jump Ramp

Mobile Advertising Needs Blockchain

April 23, 2019 by Alex Tarrand

Between recognizing fraud, optimizing spend, and trying to attribute every inch of your budget to metrics, marketers need to be extremely agile. Mobile advertising needs a blockchain standard, even if it doesn’t know it yet.

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