Andy Carvell, Author at App Growth Summit

Original Articles by Andy Carvell

Andy Carvell, Partner, Phiture

Andy started his career in 1999 as a mobile game developer at Nokia. He joined SoundCloud in Berlin in 2012, where he led several cross-functional, data-driven growth teams. In 2014, Andy published the Mobile Growth Stack, widely adopted as an essential tool for marketers. Now Andy is a partner at Phiture, the 90-person mobile growth consultancy he co-founded in Berlin.
LinkedIn | Phiture Website

Kick Ass Mobile App Onboarding

June 29, 2021 by Andy Carvell

This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this article). I’ll expand on some of the key points I made during the talk and break down some principles for building a kick-ass onboarding experience for your mobile app. Onboarding: the Path to […]

The Origins of the Mobile Growth Stack

July 16, 2018 by Andy Carvell

Since the initial version in 2014, the Mobile Growth Stack has grown in complexity mirroring the growth of the mobile ecosystem.

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