Anna Yukhtenko, Author at App Growth Summit

Original Articles by Anna Yukhtenko

Anna Yukhtenko, Games Analyst, Hutch

Anna Yukhtenko is a games analyst at Hutch, an award-winning studio that creates car-focused games specifically for mobile platforms. Anna has always been into data and numbers, and it was the switch from retail industry to gaming that helped her fully realise her potential. Her career in gaming started at Next Games as a marketing analyst, later transferring to Hutch to be a full-time games analyst. Currently she is working on Top Drives, the #1 free car racing card collection game, and the Hill Dash series of fun monster truck racing games. Anna loves talking about analytics and strives to do so in a fun and easy way.
LinkedIn | Hutch Games

Self-Selection Effect, the Heartless Ghost

September 8, 2020 by Anna Yukhtenko

The self-selection effect is a heartless entity and haunts mobile apps/games analysts in pretty much all tasks they do. Read on to find out what self-selection effect is, why it is so daunting, and what to do about it.

How to build your analytics stack and not get a full head of grey hair

October 22, 2019 by Anna Yukhtenko

An article for newly-established game companies and start-ups that are building their own analytics systems. There is no magic recipe for an analytics system – the way you end up building it depends on your circumstances.

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