Original Articles by Anna Yukhtenko
The self-selection effect is a heartless entity and haunts mobile apps/games analysts in pretty much all tasks they do. Read on to find out what self-selection effect is, why it is so daunting, and what to do about it.
An article for newly-established game companies and start-ups that are building their own analytics systems. There is no magic recipe for an analytics system – the way you end up building it depends on your circumstances.