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App Growth Original Articles

Original Articles by Ekaterina Rudnichenko

Ekaterina Rudnichenko

Ekaterina Rudnichenko, Head of Customer Relations, AdChampagne

Ekaterina is Head of Customer Relations in Mobile Advertising Agency AdChampagne, based in Tallinn. She has been working in App Marketing for 7+ years, focused on User Acquisition, Retention and Engagement for a portfolio of consumer apps: from Gaming to FinTech industries. Proven track record in generating millions of installs for companies of all sizes with the use of digital strategies and data analysis. Now Ekaterina has the opportunity to work from anywhere in the world, improving the professional and day-to-day lives of everyone she communicates with.
LinkedIn | AdChampagne

Comedy Sketches as the Most Powerful Format for Fintech Audience

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The Fintech segments are becoming increasingly competitive and app marketers must stay on their toes and implement robust strategies to communicate their benefits to users. Comedy sketches may just be the ultimate content format for fintech audience. Use this piece as your guide to see the power of humor on your metrics.

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