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App Growth Original Articles

Original Articles by Kyle Carline

Kyle Carline

Kyle Carline, App Brands Manager, Salem Web Network

Kyle Carline is a mobile apps and digital marketing expert. He oversees the marketing, user experience, and project management for 20+ apps at Salem Web Network. According to Nielsen Net Ratings, Salem Web Network has more page views than the other major brands in the Christian online market combined. Across the Salem Media Group organization, there are over 240 active apps on Google Play and iOS.
LinkedIn | Salem Web Network

Filling the Programmatic Void: An Innovative Approach to App Monetization

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As more and more marketers move to programmatic advertising, many are discovering that a large portion of ad impressions fail to deliver due to internet connectivity or ad server issues. Read this case study from Kyle Carline, App Brands Manager at Salem Web Network, on how to confront the programmatic void using cached ads.

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