Lorenzo Rossi, Author at App Growth Summit

Original Articles by Lorenzo Rossi

Lorenzo Rossi, Co-Founder, REPLUG

Lorenzo is a performance-driven user acquisition & engagement expert with 10+ years of experience in scaling marketing operations for multi-billion dollar companies. He has led mobile marketing growth activities for internationally successful organizations, such as Zalando, LOVOO, and Free2Move (part of PSA). In 2020, he co-founded REPLUG, a 360° mobile app marketing consulting agency.
LinkedIn | REPLUG

5 Steps You Must Take To Have an Effective User Onboarding

August 16, 2023 by Lorenzo Rossi

Onboarding is the initial step where users get to know the app, and it can decide if they’ll stick around or leave. It’s like giving users a great experience to explore the app or bombarding them with annoying requests and messages that make them leave.

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