Lucas Moscon, Author at App Growth Summit

Original Articles by Lucas Moscon

Lucas Moscon, Senior User Acquisition Manager, Monkey Taps

Lucas is the mobile app growth specialist focused on scaling fast-growing startups that are looking to scale their user acquisition efforts and ARR. His vast experience comes from working in Winclap, Goin, and now Monkey Taps, where he plays the role of Senior User Acquisition Manager. Currently, he is specializing in SKAdNetwork, mobile attribution, creative frameworks, building and creating measurement stacks, UA efforts, and subscription optimization. With experience managing 7-digit budgets, he knows that the answer to any question comes after a test and that being willing to fail is the key to finding success in this industry.
LinkedIn | Monkey Taps Website

The Truth About SKAdNetwork Nobody is Talking

November 17, 2022 by Lucas Moscon

Being able to understand the reason why SKAdNetwork exists will help you see the logic behind its implementation. This means that more privacy-centric policies will result in making decisions without user-level data and the lack of granularity. Read on to understand the best way to coexist with the new measurement technologies, specifically Apple’s attribution tool.

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