Matej Lancaric, Author at App Growth Summit

Original Articles by Matej Lancaric

Matej Lancaric, Head of Mobile Marketing, Pixel Federation

Matej Lancaric is the Head of Mobile Marketing for the Czech Republic game developer and publisher Pixel Federation. Also a member of the UA Society, Matej is an expert when it comes to Mobile Marketing and User Acquisition as well as Product Launches and User Onboarding strategies.
LinkedIn | Pixel Federation

How the Right Soft-Launch Strategy Can Ensure Long-Term Success

August 6, 2018 by Matej Lancaric

Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Learn how to implement the best soft launch strategy to optimize your game for global launch.

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