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App Growth Original Articles

Original Articles by Michele Webb

Michele Webb

Michele Webb, VP of US Growth & Programmatic, Headway Digital

Michele Webb is the VP of US growth and programmatic at Headway working directly with the programmatic tech solution, Smadex. With over 15 years of experience in digital advertising and an in-depth understanding of sales, client services, and emerging ad tech, Michele is a frequent speaker at events and a contributor to leading publications in the mobile advertising industry.
LinkedIn | Headway

3 Programmatic Pitfalls to Avoid to Get the Most out of Your Advertising Budget

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It is an exciting time for mobile programmatic. This year, US advertisers are projected to spend almost $60 billion on programmatic display, and two-thirds of that will be scooped up by mobile. But unfortunately, marketers didn’t all become programmatic experts overnight, and the result has meant that some of that 60 billion budget has been […]

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