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App Growth Original Articles

Original Articles by Pablo Perez

Pablo Perez

Pablo Perez, Performance Marketing Director, Admiral Media

Pablo Perez is the Performance Marketing Director at Admiral Media. The Argentinian rockstar has over a decade of experience in the online marketing field. Pablo has since developed a keen understanding of the intricate dynamics of app marketing and app tracking, especially within iOS growth.
LinkedIn | Admiral Media

Future of App Tracking with SKAN 4.0’s Crowd Anonymity

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With Apple’s latest update to the SKAdNetwork, also referred to as SKAN 4.0 we have been introduced to a new notable feature, crowd anonymity. This article aims to shed light on this feature, its potential benefits, and how it could redefine the future of app tracking.

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