Paula Neves, Author at App Growth Summit

Original Articles by Paula Neves

Paula Neves, CMO, Gazeus Games

Gamer, marketer and geek. Paula is CMO at Gazeus Games, a developer of casual and social games for mobile, where she directs UA, ASO and Product Marketing efforts. Previously she was Marketing Manager at Nuuvem, an e-commerce of AAA games for PC and worked with the likes of Rockstar, Ubisoft and many other AAA studios. She started in the gaming industry as Marketing Manager for Nano Games, where she was responsible for the acquisition and retention of players for the Favela Wars browser title. Participates at RING (Rio Indie Game Developers) providing mentoring for indie teams and has given talks in events such as MIGS 2017 and Mobile Spree 2017.
LinkedIn | Gazeus Games

Building A Marketing Tech Stack for Ad-Monetized Games

July 5, 2018 by Paula Neves

A use case in building a successful ad-monetization strategy from Gazeus Games, a mobile games developer headquartered in Rio de Janeiro, Brazil.

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