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App Growth Original Articles

Original Articles by Philippe De Sousa

Philippe De Sousa

Philippe De Sousa, UA Manager, Gameloft

Philippe is UA Manager at Gameloft working on big titles as Asphalt 9 as well as several casual games. He was previously working at OUI.sncf as an SEM/SEO project manager. He is passionate about music producing, sport practicing, and dog education.
LinkedIn | Gameloft

How Creatives Are Key in Early Development Stages

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Even if we need data to feed our everyday work as User Acquisition Managers (UAMs), we’ve been focusing too long on static KPIs without trying to use creatives to enhance our performances and do better. But launching new games and working closely with the product is the perfect example of how creatives may or may not scale a game…

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