Paid User Acquisition (UA) and App Store Optimization (ASO) are vital for app success. UA offers quick results but is costly, while ASO improves visibility organically. Both strategies should be combined to maximize results and reduce reliance on paid advertising. Read on to learn more!
"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches App Growth Summit considered to make the event more personal for the attendees and sponsors."
Nancy Roberts, Craftsman+
"AGS was a a great experience. Loved hearing from the many industry experts who provided unique insight into the complicated world of mobile UA, monetization, and product development."
Jason Kahn, Thrive Market
